Improving Organizational Creativity at Drax Technology Company

Running head: ORGANIZATIONAL CREATIVITY
ORGANIZATIONAL CREATIVITY
Name of Student
Name of the University
Author Note

ORGAINZATIONAL CREATIVITY1
Executive Summary
The main aim of the study is to focus on the techniques of improving creative and innovative
ideas at Drax Technology Company. There are various individual blocks on part of the
employee of the company such as perceptional block, value block, cultural blocks and others.
In order to overcome these the company uses various creative thinking processes.

ORGAINZATIONAL CREATIVITY2
Table of Contents
Introduction................................................................................................................................3
Identifying individual blocks to creative thinking at DRAX.................................................3
Proposal for a systematic process of creative thinking Introduction....................................5
Activities undertaken by the company...................................................................................5
CPS.....................................................................................................................................6
Design thinking..................................................................................................................6
Classic brainstorming.........................................................................................................7
Super heroes.......................................................................................................................7
Six thinking hats.................................................................................................................8

ORGAINZATIONAL CREATIVITY3
Introduction
A number of individual blocks arise in terms of mental blocks in the process of
creative thinking (Vanhala and Ritala 2016). Creative thinking is a systematic process that
helps in improving innovation in the individuals through various techniques.
Identifying individual blocks to creative thinking at DRAX
The company has been losing its market position recently and has decided to carry out
radical thinking on part of the board of directors and for that the focus needs to be changed
from hardware, software provider to taking advantage of the internet of things (IOT),
artificial intelligence and machine learning. The company a traditional company that made
use of traditional techniques and became successful using the same. However recently
enough the directors have understood that the traditional techniques are not being successful
in the present environment so the company is deciding to enter into partnership with the KTP
or the knowledge transfer partnership in UK but this has resulted in individuals blocks in the
employees who were carrying out traditional techniques (Jabez and Muthukumar 2015).
These people are facing an individual mental blocks because the company has shifted from
traditional techniques to technologically advanced techniques. The objective of the company
is to reposition itself in the market and for that their work life balance is being affected that is
also acting as a block for the employees.
The culture of Drax technology is that the company believes in hard work, technology
insight and team work. However, many times the culture of the organization may not
influence and encourage an individual towards creative thinking and there may still exist
individual blocks. Cultural blocks can be in form of social blocks and physical blocks. The
culture of few countries is that they find it difficult to adapt to changes and the same can be