Examining the Relationship between Organizational Culture, Organizational Behaviour and Human Resources Management in Amazon

Research Project
(Examining the relationship between
organizational culture organizational behaviour
and human resources management)

Table of Contents
1. INTRODUCTION.......................................................................................................................3
2 LITERATURE REVIEW.............................................................................................................4
2.1 Concept of organisational culture, organisational behaviour and human resource
management............................................................................................................................5
2.2 Theories of organisational culture, organisational behaviour and human resource
management............................................................................................................................8
2.3 Impact of organisational culture and organisational behaviour on the performance and
productivity of Amazon........................................................................................................12
2.4 Examining the relationship between organizational culture organizational behaviour and
human resources management in Amazon...........................................................................15
2.5 Synthesises the literatures...............................................................................................17
2.6 Position your won inquiry against these literatures........................................................19
2. 7 Explain what have you learned from these literatures...................................................20
3 CONCLUSION...........................................................................................................................21
REFERENCES..............................................................................................................................22

1. INTRODUCTION
Organisational culture, organisational behaviour and human resource management plays
an important role within company as it helps in improving the business performance and
efficiency (Wilton, 2022). Organisational culture depicts about the way to behave within
company. It mainly includes shared beliefs and values which are created by leaders and
communicated through various methods in order to shape employee behaviours, perception and
understanding (Alshammari, 2020). Organisational behaviour focuses on analysing the effect of
social and environmental factors that influence the way staff work. Human resource management
plays an essential role within an organisation as they manage the employee life cycle within
workplace (Al-Musadieq and et. al., 2018). The role of human resource management is to hire
talented employees, administer pay, enforce company policies and many others (Prihantari and
Astika, 2020). Thus, this project is based on identifying the relationship between organizational
culture, organizational behaviour and human resources management within workplace (Zheng
and et. al., 2019). The chosen organisation within this research is Amazon, it is a multinational
technology company that deals in wide varieties of products and services. The brand was
founded in 1994 by Jeff Bezos.
The problem within this research is that organisation faces difficulty in managing the
behaviour and attitude of employees within workplace which affects the organisational culture
and behaviour of the business (Olson, 2019). In order to run the business in effective and
efficient manner, it is important to create positive organisational culture and behaviour so that
business can attain competitive edge in market.
It is necessary for the company to identify the problem as it can influence the
performance and productivity of business. The problem which is faced by the organisation is to
manage the behaviour and attitude of employees within workplace so that positive organisational
culture can be developed (Zaid, Jaaron and Bon, 2019). By understanding the problem, company
can identify the strategies for changing the attitude and behaviour of the employees so that they
can give productive results and helps in maintaining positive organisational culture.

2 LITERATURE REVIEW
Literature review provides an overview of the previous research on particular topic. The
different scholarly sources are used by the researcher for accumulating and obtaining the data
related to the chosen topic such as articles, books, journals, newspaper, online sites and various
others. It is one of the important chapters of the research which is written as the part of
dissertation, thesis or research paper. Literature review generally provides the understanding of
topic and also shows the signs of synthesis (Chaudhary, 2020). Thus, literature review generally
provides the content that covers the existing research and also provide critical evaluation and
discussion of the content.
The literature review is planned by using different scholarly secondary sources such as
articles, journals, newspaper, online sites and various others. These sources helps in collecting
accumulate information related to the chosen topic due to which aim and objectives can be
attained in better manner. Literature review is executed by collecting and accumulating the
information related to the chosen topic so that research can be completed in appropriate manner.
The relevant literature review is identified by empirical studies as it is based on the measurement
and observation of phenomena. The information which are gathered can be compared against the
theory and hypothesis but the outcome is based on the real life experience. Thus, by using
empirical studies, researcher can gather the information through original experiments or
observations. Empirical study is a kind of research methodology that uses verifiable evidence for
arriving at research outcomes. With the help of empirical study, researcher can add high value to
the research paper and also it analyse the data on the basis of observation and experience.
Empirical study is relevant as it is already used in previous research. The data which is collected
by the heresiarch are already published by different authors and researcher due to which it offers
authentic data. Within this research different published data are used by the investigator in order
to collect the information related to the chosen topic. This method helps in saving the time of
researcher and also it is cost effective to use as it helps in accumulating the relevant information
related to the proposed study. It also helps in providing large volume of data and control over the
collection process.

2.1 Concept of organisational culture, organisational behaviour and human resource management
As per the opinion of Tran (2020), concept of organisational culture is wider as it defines
the way to behave within the business. The culture of the organisation mainly determine the
environment for everything that happens within workplace. Organisational culture is a collection
of expectations, values and practices that inform and guides the action of all employees. It is
necessary for an organisation to have good organisational culture so that the performance and
productivity of business increases. If there is no proper organisational culture, it generally affects
the business performance. Company must focus on aligning the organisational culture with
employees so that they feel more supported, comfortable and valued. While prioritising the
culture, company can manage the difficult times and changes in the business environment and
also come out stronger. Culture plays an important role within business as it helps in attracting
talented employees towards the brand. Thus, by aligning organisational culture with
organisational objectives, company can increase the overall work output and employee
productivity (Mansouri, Singh and Khan, 2018). Organisational culture generally influence the
business as it influence the nature of long term plans that move the company towards its vision.
Organisation ensures that there must be positive organisational culture which helps in driving
engagement level of employees, attracts talent and also affects the performance of business.
Therefore, by maintaining positive organisational culture, company can create strong brand
identity, create healthy team environment, reduce turnover rate and also attract top performers.
There are various factors that affects the organisational culture such as mentalities, perception,
interest, attitudes and thought process of staff that influence organisational culture. Amazon
creates a strong organisational culture by focusing on five key elements such as immense
performance pressure, customer centricity, constant reinvention and optimisation of
organisational culture, operating like start-up and diversity among workforce. The organisational
culture of Amazon is described as breakneck-paced and notoriously cost conscious.
Organisational behaviour is a study of how people interact within the workplace. It
mainly focuses on analysing the effect of environmental and social factors that influence the way
staff work. The goal of organisational behaviour is to describe systematically how people behave
under variety of conditions and also predict future employee behaviour. There are various factors
which affects the organisational behaviour such as technology, people, environment and
structure. Organisational behaviour is used within business for providing information related to

how staff behave and perform within workplace. It also helps company in understanding the
different aspects that increases the performance of employees, motivate staff and also establish
strong and trusting relationship with their employees. Therefore, organisational behaviour helps
company to understand the people, their skills, abilities and motivation level. It also helps in
changing the way people make their decision (Lockhart, Shahani and Bhanugopan, 2020). There
are various ways through which organisational behaviour can be improved such as getting right
leadership in place, defining goals, hiring right people, streamlining process with tools and
technology solutions, motivating staff and setting clear rules and expectations. Thus, there are
various benefits which can be gained by the company through effective organisational behaviour
such as better customer service, effective leadership, ethical behaviour among staff and
management, creativity and innovation, positive atmosphere and improved job performance.
Organisational behaviour helps in increasing functional behaviour within the workplace. The
behaviour of employees plays an important role within workplace as it determines their
contribution level towards the brand. It is essential for the company to encourage their staff to
behave properly within workplace as unprofessional behaviour generally affects the performance
of business. The unprofessional behaviour mainly includes being late, non-participation in
meetings, failure to meet agreed upon deadlines, disrespectful behaviour toward colleagues and
gossiping and rumours behaviour. Moreover, organisational behaviour is an important part of
management as it helps in understanding the relationship between an organisation and its
employees, motivate staff, improve labour relations, effective utilisation of human resources and
also predict human behaviour (Eture-Edhebe and Anifowose, 2019). There must be positive
behaviour of employees within workplace so that they can give their best efforts in enhancing
business growth and productivity. Organisational behaviour helps in understanding the
relationship between the company and its employees. It helps in creating effective strategies in
order to create better working environment, increase overall value of human capital and also gain
employee loyalty. Organisational behaviour also enable managers to understand their staff better
and motivate them by applying different motivational tools. With the help of organisational
behaviour, company can understand the cause of problem and control its consequences due to
which manager can maintain better relations with their staff by solving issues. By having enough
knowledge of organisational behaviour, manager can effectively manage their staff and motivate
them to higher efficiency through better understanding and analysis of human behaviour. Thus,