Organizational Culture | The Walt Disney Company

ORGANIZATIONAL
CULTURE
THE WALT DISNEY COMPANY
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Schein’s theory on culture
 There the three primary elements/understanding, as fronted by Edgar
Schein, through which the aspects of organizational culture are categorized
 Artifacts
 Value
 Underlying assumptions
 The three attributes are applicable in transnational media corporations like
Disney
 The attributes help company stakeholders (both internal & external) to
understand its culture and identity
 The attributes also help to clarify how cultural influences shape the
company’s corporate policies.

Employees feeling when they
enter Disney
 One feels as if s(he) is never actually a Disney employee
 One feels that Disney university is an actual thing
 One feels part of the company through the book dedicated to how
one is supposed to look at Disney
 the feeling of specialty as one has to learn the Disney’s special
language
 the Disney point and Disney scoop makes one feel special/unique