ASDA Customer Satisfaction Survey Analysis

This assignment presents the analysis of a customer satisfaction survey conducted on ASDA. The survey explored various themes including customer perception of product quality, the effectiveness of production processes, and the overall satisfaction with services provided by ASDA. The analysis delves into the responses received, highlighting key findings and areas for improvement based on customer feedback.

RESEARCH PROJECT

INTRODUCTION
Research project is related to having a depth study on the particular project and thus it is
done to gather information for organisation and also help to understand the pros and cons of on
the firm performance as well (Ağan and et. al., 2016). Although, through research suitable path is
chose which does help in making decision and strategies in company. ASDA is among the
leading supermarket chain in retail sector because they have a great technique to sell their
product and services,. Therefore the project report is going to focus on approaches of production
at workplace which help in enhancing the performance. Moreover, it will be done to know the
advanced approaches of production for betterment of performance and getting success with it.
Apart from all such it will also discuss about the various sources of information gathering to
know about the relationship in between production and performance.
TASK 1
1.1 Formulate and record the possible project outline and specification.
Research project is such which is generally related to profit and having outcome although
such thing has to be followed by researcher. Moreover, this is that which though play an
important part in recommending a right path to provide solution to various issues. Although there
is a explanation to investigation done which is related to the; gathering necessary information,
facts, figures also having data related to customers and to have knowledge of advanced
technology. Therefore, this is being based on the “Approaches of production”.
TITLE: “ To determine the different approaches of production to enhance the performance of
organization”. A case study on ASDA.
ASDA is among the biggest retail chain store of supermarket and having cut throat
competition with (TESCO, MORRISON and SAINSBURRY). The main objective of firm was
to provide quality product to customers at the right prices, while production of goods and
services some factors are considered as current trends, choices and with market demand too
(Akter and et. al., 2016). The company is having great goodwill and also adapt changes
according to requirement and having proper production technique, with this they are able to gain
more and more revenues with satisfying the needs of clients in great way too.
Main objective of organization are as:

 To identify the impact of production department on company performance.
 In order to identify the relationship between production division and enhancement of firm
performance.
 To determine the use of different approaches of production.
Research question:- According to this element it has been identified that there are some general
questions which help in raising further study to attain the set standard.
Some of those question are as follows:
 what is the relation in between production division and organization performance?
 What is the use of various approaches of production in enhancing performance?
 What type of impact is there on firm performance?
 Do production department help entity to earn higher profits too?
1.2 Different factor that contribute in the selection of project.
Researcher do say that research is very tough job to do as because this is that which needs
to have an appropriate process which reduce the probability of issues or problems, and this also
hinder success of some particular project too (Awasthi and Kannan, 2016). Some of the proper
steps which is followed while conducing the research:
 Introduction: It is such which take place in suitable title for continuing research with the
use of data and information too.
 Literature review: This is such which help in gaining the knowledge with the different
author which do help in understanding innovative tools and does promote the goods
across the boundaries of their nation. Apart from such, this also consider the viewpoint of
several distinct specialist person.
 Research methodology: Various method of collecting the data and information and
some of this thing falls under this thing like qualitative and quantitative as well.
 Data analysis: In this particular thing, a proper analysis is done which help to understand
the view point of various people on the selected areas too.
 Recommendation and conclusion: Although this help in suggesting the changes to do if
any required in working condition of organization which is made after analysing the
information. Along with this, a conclusion is given through the entire study in better
manner too.

1.3 Critical review on key references.
Viewpoint is taken of different scholars which do help in gaining the knowledge of
production department activities which needs at the workplace. Opinions of several scholars are
as follows:
Relation in between production division and organization performance.
In organization the production department is considered as the important aspect as this
help in producing the quality product and services for making the customer satisfied as firms
knows that consumers are rationale in nature and they need full satisfaction from commodities
they are buying from market and for the amount customer are paying. There is a great relation I
between the production department and organizational performance as when the manufacturing
of quality product is done and moreover the selling technique of ASDA is also impactful which
help in increasing the sales of company which directly has positive impact on performance of
ASDA and such thing help in making them to earn higher profit as well. Coordination and
collaboration should be there in between the various division which do help in to work in right
direction too and production department do uses the different approaches of production which
ultimately help in attaining organizational goals and objectives.
In contrary to this, according to Bolman and Deal, 2017 says that, production department
and organizational performance are interrelated with other as they help in earning more money
and profit. It is required that every department of company should work in better manner so that
firms performance can also get increased and attainment of various goals and objectives can also
be there in effective manner.
Use of various approaches of production in enhancing performance.
Different approaches are there of production which help in effective manufacturing of
product and services. These approaches help in reducing the chances of having defect and errors
in quality of product and services in effective way. Various effective use of different approaches
of production directly enhance the performance of company in great way too. This is something
which help in earning higher performance in great way. Different approaches are as (Lean, six
sigma, BPR and just in time etc. ), these are those which does help in manufacturing the quality
product with the help of quality raw materials. This is such which ultimately reduce s the cost of
production as well and help in setting the prices of their commodities at reasonable prices too.
Moreover, the environment of market do changes at speedy rate and with such the organization is

such who changes their policy and procedure of working in company and such scenario make
firm to use approaches of production in effective and creativity manner which help to complete
the task in great way too.
According to Bryson, 2018 says that, every organisation like ASDA do chooses the
effective approach of production which help in producing the product and services in effective
way and thus this criteria help company to earn higher profit as well. ASDA is having great
technique of working and with the help of several approaches of production they perform in
great manner in market and the company is listed among the top supermarket firms in proper
way. Using approaches do help in earning higher productivity and profits in effective way too.
Type of impact is there on firm performance.
The various approaches to production so have many type of impact on the organization as
this help in having a positive impact and thus make them to perform in better manner and allow
them to earn higher profit as well. Using approaches like lean manufacturing, six sigma, just in
time and TQM help firm to produce the quality product as these approaches help ASDA to use
resources in great way minimise the chances of waste of raw materials, reduce the defects and
errors and make entity to perform in right context too. There are different type of impact it is
having on business and some of those are as: (help to earn higher profit, bring goodwill of
organization, provide quality product to customers and make positive image of firm etc.) these
are some of impact which is there on firm performance and these all things are such which help
to attain the goals and objectives in effective way as well.
In contrary to this Cegarra-Navarro, Soto-Acosta and Wensley, 2016 says that, it is not easy to
increase the performance level of company as because there are some factor exist and those can
be internal and external which impact the performance of business and thus for such the
management of firm do make effective decision and strategy which directly help entity to
increase in performance and to fight with changes occurring in organization. These impact can
be there in positive and negative way and thus research is that which help to work according to
that only.
1.4 Research project specification.
This is that which consider the main aims and objectives in great way and thus would
have an understanding of effectiveness with subject area. Normally, main motive and objective

of this project is there which do help in analysing the requirement and creativity in various
approaches and techniques which help in enhancing the volume of performance in better way.
Although, ASDA is such which improve the nature of working by identifying the suitable
specification in right manner that help in accomplishing various activities and thus aids towards
the right format part and path (Cooper, 2017). Moreover, it is such that is consist of different
question on questionnaire framed to know the views of customer related to their company
working by conducting a survey in market.
1.5 Plan and produce agreed research specification.
Gantt Chart is a graphical representation of the entire work and activities which help in
accomplishing the various job included in the time frame. Moreover, this also help in aiding the
company while directing the employees towards their assigned job and attain goals and
objectives in better way (Inkinen, 2016). Although a necessary and important tool is somewhere
used by the researcher which do help in attaining goals and objectives in better way. Hence,
understanding and making plan in better manner which do design procedure of suitable and for
researcher and it does also assist in working with corrective direction as well.

TASK 2
2.1 Resources efficiently help research question.
Accumulation is such which needs to adopt the various useful method although such as;
primary and secondary as this help in reducing the chances of losses in perfect way. According
to survey, it can be analyse that whole industry is looking forward to have improvement in
production technique that help in increasing the performance of company (Knoke, 2018).
Primary sources: They are also known as the first hand information which include the personal

interview. Secondary sources: These are those which is being already used and like scholars,
biography of different people, books and journals written in theorist basis.
2.2 Proposed research investigation.
Research is such which totality depended on the understanding the approaches of
production in improving the organization performance. There are two method used by firm and
those are as:
 Random sampling: It has been analysed that company is required to select the individual
on the random basis without considering important information that is necessary fact and
figure. Although they have selected firm which is going to select around 30 respondents
for further process in right context.
 Questionnaire: Different type of questions are asked to understand the view points and
opinions.
2.3 Collection of needed data with questionnaire.
Researcher has to collect the information with the use of approaches and help in
understanding the required changes with assess of viewpoint with individuals. The sample size
selected for the survey is 20.
Questionnaire
Name:
Gender:
Age:
Contact no:
1.) What is the requirement of production approaches?
 To increase sales
 To earn higher profit
2.) Rate the approaches of production used by ASDA for increase in performance?
 Excellent

 Very good
 Good
3.) Does effective production help in increasing sales ?
 Yes
 No
4.) Do you happy with services of ASDA?
 Yes
 No
5.) Customers level of satisfaction with ASDA?
 High
 Medium
 Low
6.) Recommendation of any improvement?
…......................................................................................................................................................
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TASK 3
3.1 Evaluation techniques.
It is that which does aids in having study in with effective way which is used by the
suitable techniques because it is such which accomplish the activities in better manner that define
time frame (Landy and Conte, 2016). Moreover, various evaluation techniques are there which
do identified with gaining suitable outcome in order to generate the maximum revenue. This is
something which is of two types in evaluation method and also identify the highlighted areas:
 Formative assessment: This factors evaluation is such which is going to be conducted in
proper and better manner as well which help in gaining the maximum earning. It is such
that minimize the probability in mistake and errors too. It is that time in which learning
should be done.
 Summative assessment: In this evaluation form and process the investigator are also
focussing on the outcome of various programmes or sessions. This stage is such which
result into the summing up of the entire result in better way.

These assessment is such which do help company to evaluate there research in
organisation in proper manner, this generally convert organization to produce an effective
strategies and decision too. Although, with this maximum earning can be there and it is
considered as the outcome of the entire programme and sessions in proper way.
3.2 Analysis of the result.
Its time to have an interpretation of the data on the basis of frequency of different
individuals and also make decision for organization during the reformation process:-
Theme 1: Requirement of production?
1.) What is the requirement of production
approaches?
Observation
 To increase sales 10
 To earn higher profit 10
Interpretation: It was required by company to gather information related to need of production
approaches and for such the outcome is like 10 out of 20 people said that it was taken into
consideration to increase the sales in better manner and other side 10 out of 20 people said that it
was taken into consideration to earn higher profit in great manner.
Theme 2: Rate the approaches for ASDA?
2.) Rate the approaches of production used by
ASDA for increase in performance?
Observation
 Excellent 12
 Very good 5
10 10
To increase
sale
To earn higher
profit

 Good 3
Interpretation: It was required to gather information related to rate the approaches used by
company in better manner and thus for this the result in be like 12 out of 20 people said that
ASDA is using approaches in excellent manner and working in effective manner and thus 5 out
of 20 people said that the production approaches is helping in to work in very good manner as
well. Apart from this 5 out of 20 people said that they are using approaches at satisfaction level
to make customer happy.
Theme 3: Effective production in sales?
3.) Does effective production help in
increasing sales ?
Observation
 Yes 16
 No 4
12 5
3
Excellent
Very good
Good

Interpretation: It was required to gather the information related to the does production help in
effective sales and thus for the outcome was good as it was like 16 out of 20 people said that Yes
production department is helping the company to have increment in the increase of sales in better
manner as well and on other side 4 out of 20 people said that no production does not increase in
sales in effective manner as well. Thus, organization just work to earn higher profit and to
compete with environment in better way.
Theme 4: Happy with services?
4.) Do you happy with services of ASDA? Observation
 Yes 15
 No 5
Interpretation: ASDA is providing their services from last so many years and wanted to know
that customer do really satisfied with company and for such thing the survey outcome is 15 out
16
4
Yes
No
15
5
Yes
No

of 20 people said that yes they are happy with the services in great way and thus apposite of such
5 out of 20 people said that no they are not providing their representative are not good in
speaking.
Theme 5: Customer satisfaction level?
5.) Customers level of satisfaction with
ASDA?
Observation
 High 14
 Medium 3
 Low 3
Interpretation: The level of satisfaction in customer with the product and services of ASDA is
like 14 out of 20 people are happy and having high level of satisfaction with them. Moreover, 3
out of 20 people said that up to satisfaction level of they are happy and looking forward to
receive improvement in their product and in last, 3 out of 20 people said that the satisfaction
level with product is very low and they don't expect anything from firm.
3.3 Recommendations.
From the analysis of data it can come out that company has to work on some of their
activities related to production department and some of those as:
 Need to have a skilled and talented employees who can work in production department to
increase performance of company.
 It is required to use the available approaches with technology to have effective working
and minimising the wastage of resources will help in earning profits too.
14
3
3
High
Medium
Low

 Make proper research before taking any step in company.
Concluding research it has been assessed that production activity is such which play and
important and major roles which help to enhance the company performance. In today's era the
individuals are also engaged in various modern technology too; using approaches with
technology for better working and effective as well with day to day routine. Although, such
company can easily look for the creativity ideas at workplace which also lead to accomplish the
business activities in order to gain the more and more attention of customers in great manner as
well.
TASK 4
4.1 Format and appropriate media in better manner.
Questionnaire is such which is used by organization to attain the result understand the
opinion of customer in which order to connect the changes at the workplaces in effective way.