Personal Development Plan for Marketing Manager

The given document is a personal development plan for a marketing manager, which includes setting targets, developing analytical, social media, and innovative skills. The plan aims to improve productivity and achieve work efficiently with proper resource utilization. The assignment also highlights the significance of HR strategies and roles in achieving organizational objectives.

Running head: ORGANIZATIONAL MANAGEMENT
Organizational Management
Name of the Student
Name of the University
Author note
STUDENT NAME
STUDENT ID

1ORGANIZATIONAL MANAGEMENT
Table of Contents
Introduction...............................................................................................................................2
Answer to Question 1..............................................................................................................2
Answer to Question 2..............................................................................................................4
Conclusion................................................................................................................................7

2ORGANIZATIONAL MANAGEMENT
Introduction
The entire assignment helps in analysing the different organizational goals of Zespri
of the marketing department. The different roles and strategies of HR has to be analysed in
order to understand the different changes that is required in the respective marketing
department. The job description and specification have to be analysed on the basis of the
marketing department.
The main aim and purpose of the report is to understand the different HR strategic
practices that has to be analysed in an effective manner. The different skills have to be
developed in the personal development plan that will help in understanding the methods of
learnings in an effective manner.
The structure of the assignment includes analysis of organizational goals of Zespri in
the marketing department. The roles of HR have to be proposed in an effective manner as
this will help in solving the different changes that has to be implemented. Furthermore, the
job description and specification of person has to be analysed on the basis of marketing
department in an effective manner.
Answer to Question 1
There are different kind of organizational goals of the marketing department of
Zespri. The human resource department has to analyse the different strategies and role for
leading the change in the entire marketing department. The performance of the employees is
required to be analysed in an effective manner as this will help the organization in
performing better in the future. The performance objectives have to be analysed by the HR
department in such a manner that will help in understanding the requirements of the
employees (Deery & Jago, 2015).
It is the major duty of the HR department to understand the different techniques that
will help the employees to feel motivated and perform the work in an effectual manner. The

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HR department of respective company named Zespri needs to motivate the employees as
this will help the organization in maximising their performance. The HR department have to
use different motivational techniques and theories that will help the employees in performing
effectively such as providing them huge incentives, promotions and providing benefits that
include both monetary and non-monetary rewards. These are the different kind of techniques
that will help the entire organization along with employees that will help HR managers can
shore up individuals’ performance.
Furthermore, proper training and development programs will help the employees to
improve the performance along with the trade officials. The HR managers of the
organizations need to understand the different activities disciplinary in nature in order to
improve performance of the entire marketing department. The motivational theories that
include Maslow’s hierarchy theory and Herzberg’s two factor theory that will focus on the
different needs of the individuals in the organization (Sikora & Ferris, 2014).
Maslow’s hierarchy theory can be implemented by HR managers in the organization
as this will help in analysing the progress of performance of the employees and guide them
the techniques to improve the performance (Bratton & Gold, 2017). Similarly, the
transformational leadership approach can be implemented by the leaders in the organization
as this will help the organization and the employees to perform well and effectively. The
change management practices can be implemented by HR department can develop
necessary skills of leadership that will focus on implementation of different terms and
conditions for employees (Brewster, Mayrhofer & Morley, 2016).
The Human Resource department needs to provide proper training to the marketing
professionals of the respective department that will help the employees in focusing on the
different needs of the consumers that will help them in increasing their sales and revenues in
the entire competitive market (Ramirez et al., 2016). The different administrative objectives
have to be followed by HR department that will help the marketing department to facilitate
smooth operations of the entire organization (Sparrow, Brewster & Chung, 2016). The

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change management program will help the entire marketing department to recognize the
different objectives in an effectual manner.
For instance- The main focus of the marketing department is to analyse the
different tastes and needs of the customers. In Zespri, once there was a situation wherein it
was seen that the customers were not satisfied and there were different complaints from the
clients for the marketing department. After implementation of different training programs, it
was easier for the officials of the marketing department to handle the queries of the
individuals in an effective manner and solve them effectually.
Answer to Question 2
The department that has been selected in the Zespri Company is Marketing
department wherein the position selected is marketing manager. The job description of
marketing manager is as follows:
Job Brief and responsibilities
Developing different strategies along with tactics to receive word and develop
marketing campaigns
Experimenting with paid channels of acquisition (Snell, Morris & Bohlander, 2015)
Building strategic relationships with the different partners with other industry players
Measure and report the entire performance of different campaigns of marketing and
gain different insights (Armstrong & Taylor, 2014)
Requirements
MS degree in marketing field
Up to date with latest trends along with best practices in online marketing
Solid knowledge of the analytic tools of websites
Specification of marketing manager

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The marketing manager has to be responsible for the management of marketing
department. The following requirements was determined by analysis of job from description
of job for success in the marketing manager role.
Experience of Marketing Manager
Experience in supervising along with managing marketing staffs
More than 10 years of experience in similar kind of industry
Education: Marketing Manager
Bachelor’s degree in Marketing or similar field
MBA with major in Marketing
Required skills and characteristics: Marketing Manager
Effective and strong communicator
Ability as to lead the company of constant change
Ability to handle conflicts in team of diverse group employees
Personal Development Plan
Part 1
Target How? Resources/Support Target Date
Decision Making
skills
By analysing the
different opinions of
the team members
as this will help the
manager in taking
into consideration
the different
assessments
Online resources 1 week
Analytical Skills The analytical skills Online and net 2 weeks

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will be achieved by
understanding and
analysing the data
of seller and buyer
behaviour
research
Social Media Skills The social media
skills will be
analysed in an
effective manner
that will include the
different purchasing
powers of the
individuals
Online research 3 Weeks
Innovative Skills The marketing
managers has to be
innovative in nature
that will help in
providing increase
in the revenues of
the company
Training and
development
program
2 weeks
From the personal development plan, it can be analysed that the decision-making
skills is essential in nature as this will help the organization and the marketing manager to
analyse such skills in an effectual manner. The marketing managers need to understand the
different skills that is necessary in nature as to solve the different issues in an effective
manner (Al Ariss et al., 2014).

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The innovative skills are essential in nature as this will require proper planning and
skills to complete the task in an effectual manner. The team work is required to be performed
by the marketing manager as this will help the managers in analysing the productivity and
achieve the work in a short span of time with proper utilization of resources (Jackson et al.,
2014).
Conclusion
Therefore, it can be concluded that the organizational goals of the company will be
achieved in an effective manner. The different HR strategies and roles has to be analysed in
an effective manner as this helped in improving the tasks performed by marketing
department. Similarly, the personal development plan has helped in understanding the
requirements of marketing manager that will help in achieving the different organizational
objective in an effective manner. The marketing department requires to understand the
different requirements of the customers and solve them effectually as well.