Revised Vision and Mission of MacVille

This article discusses the revised vision and mission of MacVille, a coffee machine manufacturing and marketing company in Australia. It also explores the organizational values and strategic objectives of the company.

Running head: ORGANIZATIONAL MANAGEMENT
ORGANIZATIONAL MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

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Assessment 1. Project:
Part 3. Revised vision and mission:
The revised vision of MacVille should be emerging as one of the top companies in the
hospitality sector in Australia. The company should emerge as one of the top profit making
companies in Australia. The company should aim to cultivate a culture, which would encourage
innovation in all the spheres of business and set example for stakeholder benefits. MacVille as a
growing company should aim to acquire the best talents in the market. The company should set
benchmarks of upholding laws and ethics throughout the length and breadth of its operations1.
The revised mission of MacVille should be offering its customers with superior quality
products to emerge as one of the leading coffee machine manufacturing and marketing
companies of Australia. The company should aim to achieve customer satisfaction and generate
high profits. MacVille should operate in ways to generate high profits so that it can give back
high returns to investors. It should operate ways to benefit its stakeholders and minimize its
carbon footprint on the environment.
4. Organizational values:
The following are the organizational values required to support the mission and vision of
MacVille:
Diversity management:
MacVille should aim to establish diversity management in all the departments and in all
designations. The company in order to expand its business would be required to employ
1 Halling, Michael, Jin Yu, and Josef Zechner. "Leverage dynamics over the business cycle." Journal of Financial
Economics 122, no. 1 (2016): 21-41.

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employees from all over Australia. One can also point out that Australia has increasing
population of residents of foreign origin. This means the company would be required to employ
people from foreign origin as well. This means that MacVille would be required to employ
people across cultures, both Australian and foreign origin. This means that there would be high
scope of conflict among employees of different origins. Severe conflicts in between employees
would result in halting of the operations of MacVille, thus jeopardizing its very operations and
impeding achievement of its mission and vision. Thus, diversity management would be the very
base of the mission and vision of the company. Diversity management would enable the
employees respect each other cultural perceptions, thus establishing an environment of employee
collaboration. This collaboration among employees would encourage them to express their ideas,
thus promoting innovation. Thus, it is evident from the discussion that diversity management
would enable the company to achieve its mission and vision2.
Employee training:
MacVille should train its present and future employees. The new mission and vision of
the company clearly mentions that the company aims to establish itself as a leader in the coffee
machine manufacturing and marketing in Australia. This means that company has to expand its
present scale of operations in all spheres like financing, marketing and innovation. This extended
needs of the business would put immense pressure on its employees. The employees in general
may not be able to handle the pressure with their present levels of training and competencies.
This means they would have to develop new skills and competencies. Training would enable the
employees develop new skills and competencies.
2 Beaudry, Paul, Dana Galizia, and Franck Portier. "5 Recessions following expansions: The instability of market
economies." The EMU after the Euro Crisis: Lessons and Possibilities (2018): 53.

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Motivation (both financial and non-financial):
MacVille should motivate employees using both financial and non-financial means. This
means the company should motivate the employees to deliver high level of performance. As far
as the non-financial methods of motivation, the company should provide benefits like training of
employees. The company should design the jobs in ways, which would enable them to achieve
work life balance. As far as the financial methods of motivation is concerned, the company
should provide more financial incentives to employees.
To: Email id of the receiver
From: Email id of the sender
Subject: Mission/Vision review
Dear Sir/Madam,
Please find attached a copy of the revised mission and vision statement of M/s MacVille aligned
to meet its future business expansion strategies. The revised mission and vision statement show
the business objectives which M/s MacVille envisions achieving under your esteemed
leadership. The same is for your kind perusal and further action.
Regards,
……………..(Name and designation of the sender)

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Assessment 2:
1. PEST Analysis:
The following is the PEST analysis of MacVille taking Australia into consideration:
Political:
The following are the political factors which impact the operations of MacVille:
Government stability:
The first political factor which impact the operations of MacVille would be the political
stability of Australia. This is because the government of Australia form laws like the SafeWork
Act and the customs laws which form the base of all the industrial operations. A strong and
stable government promotes the formation of stable laws in the country which in turn promotes
expansion of business. Thus, it is evident that political stability is an important factor which
impacts the business of companies like MacVille.
Bilateral trade relationship:
The second political factor which would affect the business of MacVille would be
bilateral trade relationship of Australia. Australia has strong bilateral relationships with countries
of Asia, Europe, North America and South America. These bilateral trade relationships benefit
businesses to a great deal. For example, the MacVille is expanding and aims to become a market
leader in coffee machine manufacturing and marketing. This means that company would be
requiring to acquire advanced technology like cloud. The company would also have to sell
products online to boost its revenue generation to fuel its business expansion. One can point out
that the leading ecommerce platform Amazon is American by origin. Similarly, the company
would be require modern software to manage its new business processes. One can again point

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out that the leading software manufacturing companies like Microsoft are based in the United
States of America. This clearly means that the bilateral relationships which the Government of
Australia has with foreign nations would boost the business of MacVille. The company using the
bilateral relationships of Australia can also get opportunities to expand into foreign nations to
expand its business in the long run. This would boost the competitive advantage and strengthen
the market leadership of MacVille not only within Australia but also in the international market.
Intellectual property rights or IPR:
One of the most important impacts of political factors which impact the business of
Australian companies is intellectual property rights. This fact holds truer for companies which
are expanding their businesses like MacVille. As already pointed out that the company is
expanding its business to emerge as one of the leading Australian companies. This means that the
management of MacVille may consider expanding its present product portfolio which means that
it would acquire new brands. The company in order to strengthen its position in Australia may
acquire new subsidiaries. These brands and subsidiaries would be assets to the company. The
company may restructure its coffee vending machine process as a part of the business expansion
project. These restructuring would contribute to the knowledge assets of the company. The
company would be required to acquire ownership of all these assets and protect them as its
intellectual property rights. This would prevent the competitors of MacVille from using these
assets for their advantage. The over their respective IPRs. This enables the firms concerned to
maintain their product differentiation and generate higher revenue. Thus, it is succinct from the
discussion that IPR laws enacted by the Government of Australia would enable the companies
like MacVille to protect the rights to their intangible assets.

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Economic factors:
The following are the main economic factors which impact MacVille and its business
expansion strategy:
Gross domestic product:
The gross domestic product of Australia would have direct impact on the companies and
their operations. High gross domestic product rate would mean that the country is experiencing
higher amount of production of finished products including both goods and services. This means
that the manufacturing companies in the country are generating higher productivity. High GDP
would also mean that there is increase in the new of new firms entering the market. This means
that MacVille would be able to obtain more business customers to sell its coffee vending
machine. High GDP means that the companies in the country are generating higher business
which means they are employing more employees to drive their businesses. This would also
mean that there would be income in the hands of the individual customers to acquire coffee
vending machine from MacVille. Thus, it is clear from the discussion that rising GDP in
Australia to boost the business of MacVille.
Supply chains:
Supply chain conditions are one of the most important economic factors impacting
MacVille. This is because the company in order to manufacture the coffee vending machines has
to acquire the parts of the machines from suppliers. Thus, it is clear that a strong supply chain of
coffee machine parts would enable the company to acquire the same at lower prices. This means
that the company would be able to maintain its costs of production low, thus in turn charging less
selling prices yet generating high net profits due to lower cost of production. Weak supply chains
or scarcity of raw materials would require the company acquire the same at higher prices. This

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would push up cost of production and lower the profit margin of the company. Thus, it can be
established that supply chain is one of the key economic factors impacting MacVille.
Social factors:
The following are the main social factors impacting the business decisions of MacVille:
Customer preferences:
The first social factor which would have strong influences on the business expansion of
MacVille would be customer preferences. Changes in customer preferences have direct impacts
on the sales of the concerned companies like MacVille. For example, as far as MacVille is
concerned, it can be pointed out its customers may switch to more advanced coffee machines
sold by multinational companies like Starbucks. This would result in weakening of the revenue
generation of MacVille compared to its competitors. Thus, it is evident from the discussion
customer preferences would have direct impacts on the sustainability of the new business
expansion of MacVille.
Lifestyle:
Social acceptance of coffee as a part of daily diet would boost their business of coffee
machine marketing and manufacturing firm namely, MacVille. This is because higher level of
social acceptance of coffee in the Australia means that more companies would procure the coffee
machine. This would provide more business opportunities to Macville.
Technological:
The advancement of the technology would boost the business of MacVille at present as
well as in the future. This is because making high quality and advanced coffee machine to cater

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to the needs of the business customers. Thus, it can be established that technology would provide
strength to the business and enable it to expand.
SWOT:
Strengths:
1. Financial strengths: MacVille is
financially strong. It is a private limited
company and can source capital from the
corporate investors. The financial strength
is evident from the booming coffee
machine retail sector in Australia from
where the company would be able to
generate a huge client base.
2. Huge customer base: MacVille would
serve both individual and corporate clients,
thus generating an immense customer base.
3. High quality products: MacVille markets
high quality products.
Weaknesses:
1. New status in the market: The company is
new in the Australian counselling market with
already established companies.
2. Lower competitive strength: MacVille owing
to its lack of goodwill and market image would
find it difficult to obtain clients.
3. High operating costs: Operating in offline and
online business attracts a huge operating costs
compared to the revenue generated.
Opportunities:
1. Digital expansion: MacVille should
strengthen its digital format. This would
enable it to generate high revenue by
marketing its products to several clients
2. Marketing of products: MacVille should
Threats:
1. Stiff competition-MacVille would face stiff
competition from the establish players like
Starbucks which already market high-end coffee
vending machines.

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market its products to generate higher
revenue.
3. Generating higher capital: MacVille
would be able to provide information about
its products, financial performance and
other business related facts on its official
website. This would enable it attract more
capital by projecting a more transparent
image before the investors.
2. Risks-MacVille would be facing market risks
due to changing macroeconomic conditions like
changing customer preferences, which would
have negative impacts on its future revenue
generations.

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Assessment 3:
Answer 1.
. The following are the main strategic objectives, which MacVille should aim to achieve:
a. Generation of higher profits.
b. Gaining more competitive strengths compared to its members.
c. Change management (shown below)
Change management plan at LF Transport Company using Kotters's change model and
implementation
Resp
osbil
ity
K
P
Is
Ac
tivi
ty
No
s
Implementation activities particulars
M
on
ths
Management and employees
Step 1 4
1.1
Apex managers of LF Transport holds meeting with middle level managers on
the change to be implemented informing them about the urgency to be
created among the lower level employees
2
1.2 Finance department places the budget for approval of the apex management
to create 1
1.3 Apex management approves change management implementation budget 1
Step 2 7
2.1 Management sets up change management teams 2
2.2 Apex management holds meeting with the shareholders 1
2.3 Apex management holds meeting with bank officials to apply for loan to
support technological advancements 2
2.4 Bank approves loan amount 2
Step 3 2
3.1 Management of LF Transport sets up vision 2
Step 4 1
4.1 Departmental heads hold meetings with their individual reporting employees
to communicate the vision 1
Step 5 4
5.1 Training of managers, assisstant managers 2
5.2 Training of sub-ordinate employees 2

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Profits, customer
Step 6 2
6.1 Creation of short term goals 2
Step 7 2
7.1 Achieving continuous goals 2
Step 8 30
8.1 Changed norms become parts of LF Transport's operations 12
8.2 Monitoring of the implementation outcomes 12
8.3 Further actions 6

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Assessment 4:
1.
KPIs Review of the progress
Profits 50 percent achieved.
Customer satisfaction
The number of the customer
escalations has fallen by 10
percent which means that the
CSAT has risen
Customer base Increased by 30 percent
2.
Change management plan at MacVille using Kotters's change model and implementation Achieved
Activity
Nos Implementation activities particulars Months
Step 1 3 Yes
1.1
Apex managers of MacVille holds meeting with middle level managers
on the change to be implemented informing them about the urgency
to be created among the lower level employees 1
1.2
Finance department places the budget for approval of the apex
management to create 1
1.3
Apex management approves change management implementation
budget 1
Step 2 7 Yes
2.1 Management sets up change management teams 2
2.2 Apex management holds meeting with the shareholders 1
2.3
Apex management holds meeting with bank officials to apply for loan
to support technological advancements 2

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2.4 Bank approves loan amount 2
Step 3 2 Yes
3.1 Management of MacVille sets up vision 2
Step 4 1 Yes
4.1
Departmental heads hold meetings with their individual reporting
employees to communicate the vision 1
Step 5 4 No
5.1 Training of managers, assisstant managers 2
5.2 Training of sub-ordinate employees 2
Step 6 6 No
6.1 Creation of short term goals 6
Step 7 6 No
7.1 Achieving continuous goals 6
Step 8 30 No
8.1 Changed norms become parts of MacVille operations 12
8.2 Monitoring of the implementation outcomes 12
8.3 Further actions 6
3. Overall progress is satisfactory. However, strategies like six sigma can be used to reduce
wastes and boost profits.
4. The management should bring about improvement by training the employees. It should adopt
six sigma and TQM to improve the system.

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References:
Beaudry, Paul, Dana Galizia, and Franck Portier. "5 Recessions following expansions: The
instability of market economies." The EMU after the Euro Crisis: Lessons and
Possibilities (2018): 53.
Halling, Michael, Jin Yu, and Josef Zechner. "Leverage dynamics over the business
cycle." Journal of Financial Economics 122, no. 1 (2016): 21-41.