Organizational Marketing Analysis of Wesfarmers plc Company

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Organizational Marketing analysis
Organizational analysis
Marketing analysis
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Organizational analysis 2|P a g e
Introduction
With the ramified economic changes, every organization needs to make effective
strategies and decision making. In this report, Wesfarmers plc Company has been selected for
this report. This company has been operating its business at domestic and international level.
This report evaluates the company’s business values, marketing strategies and core competency
of the company.
Corporate Objectives
The corporate objectives of Wesfarmers are to provide the satisfactory results to its
stakeholders. The measures used by the group are to assess the satisfactory returns to its total
shareholder return over the time. It has developed corporate objective to strengthen its market
share by offering the advance services to its clients for their better satisfaction. The primary
corporate objective of Wesfarmers is to strengthen its brand image on international level by
offering quality retail services at very cheap cost (Biddle, 2016).
Market orientation
The market orientation of company is focused on discovering and meeting the needs and
desire of its clients through its product mix. The market orientation of Wesfarmers is to
coordinating the marketing campaign between client’s needs and demand with the organization’s
objectives (Kilroy, & Schneider, 2017). Company has focused on customizing its business
services and offers client’s needs and demand in market. The marketing concept of company is
based on the client’s value, perception, their needs and demand in market. It is done with a view
to strengthen the business outcomes and attracting more clients in market. However,
advancement in technologies is done to set up strong vale functions and setting automation in its
marketing process. The marketing planning of company includes online monkey survey and
setting automation in its process (Connell, 2016).
Core competency strategy
It is the strategy which helps company to keep its business distinct and unique from those
of others in market. Wesfarmers Company has kept its business unique and developed core