Assignment On Organizational Objectives

Running head: MANAGEMENT
MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

2MANAGEMENT
Leadership is the building block of a sound organizational system. This is mainly because
for the proper working of any organization leaders have to guide his followers in the right
direction. There must be a very sound and free-flowing communication system among the team
members and the leaders. Leadership system will help the leaders and the followers or the
employees to put forward a joint collaborative effort so that they can accomplish all the
organizational objectives (Masa'deh, Obeidat & Tarhini, 2016). The given scenario talks about
the company called CT NZ limited, which a digital marketing service provider is working in
New Zeland. They have approached the SME-success Consulting Group (SCG) to get through
workplace training and development service. The CEO of the client company that is CT NZ
limited is Andy who is an SEO expert. He has to look after a large number of employees and as
they have a very big client base it is a tough work for him to manage (Lam, Huang & Chan,
2015). Some leadership theories must be followed by Andy to carry on the leadership properly in
his company
Trait theory of leadership
As per this theory, people are either born or are made with some specific qualities that
help them to become a great leader. It has been found that these traits include self-reliance,
agreeableness, dominance, persuasiveness, and others to be recognized as a true leader.
However, the traits of Andy are not properly mentioned.
Transformational leader
This leadership theory is based on creating a change or a transformation within the
organization. Andy can be considered as a transformational leader as he is trying to develop a
new set of skills and workplace training within his employees so that they can give a tough
competition to their competitors in the market (Afsar & Umrani, 2019).
Behavioral theory
This is the theory that helps in understanding the different ways in which a leader can
react, In other words, the leader has to adjust his behavior with the changing situations and the
scenarios around him.

3MANAGEMENT
Contingency theory
Leaders must be able to act as per the demand of the situations. In other words, they must not be
sticking to any particular style of leading but must make sure that they are taking the right
strategies as per the satiations that are in front of them.
The different challenges that the organization can face are as follows
Internal challenges
The internal challenges that can be faced are conflicts among employees. Employees from
different cultural and social backgrounds might feel that there are several mismatches between
their thinking pattern and also in their decision-making system.
There can be feelings of insecurity among the employees on account of the promotions. They
might feel that their management is being biased while taking the decisions’ regarding the
promotion of the employees and also other kinds of allowances (Mesu, Sanders & Riemsdijk,
2015).
External challenges
Tough competition
Many other companies are working in the same domain of digital marketing, they might
try to bring the most upgraded and modern technologies to make sure that they can attract the
attention of the customers. As Andy wants proper workplace training for his employees it is
evident that his employees are yet to be groomed properly. Therefore they can face very tough
competition from outside (Avolio et al., 2016). Therefore they have to make sure that all the
latest and modern technologies are brought to use so that they can get the best technologies
Employee attrition
As Andy has approached for a leadership training seminar from SME-success Consulting Group
(SCG), it shows that there is a lack of cooperation among employees. Andy is also aware of the
fact that he is not being able to look after the needs and demands of his employees’ properly