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Organizational Change and Strategic Alignment

   

Added on  2020-04-07

10 Pages2297 Words55 Views
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Running head: ORGANIZATIONAL PLANNING1Organizational planning.Student NameInstitution
Organizational Change and Strategic Alignment_1

ORGANIZATIONAL PLANNING2Table of ContentsSynopsis...........................................................................................................................................3Introduction......................................................................................................................................4Question 1........................................................................................................................................4Question 2........................................................................................................................................5Questions 3......................................................................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9
Organizational Change and Strategic Alignment_2

ORGANIZATIONAL PLANNING3SynopsisHid is a company that is currently operating medium priced hotels in Australia and one big hotel in Fiji. Dave Collins who is the CEO of the company wants to set strategic goals and plans that will enable the firm to grow. The company hired a consultant to help them make the strategic plans and goals. The CEO and his management team were told to spell out their missionfor the company and their strategic plans. The CEO set the goals that the company will be owning more than 50 hotels within ten years. The management team, on the other hand, viewed the goals as being unrealistic and they said the company would not even manage to own more than 20 hotels within that given period. The management team criticized their growth targets saying that they were unrealistic because they did not have enough staff who can make those goals be achieved. The management team wanted the hotels to be built in Australia, but the CEO wanted the hotels to be built in citiesin Australia and other countries. The CEO wanted the company to change the target market, the pricing strategy and start managing expensive hotels but the management team was worried by the stiff competition the company is going to face, and they wanted to continue managing medium priced hotels in small towns in Australia.
Organizational Change and Strategic Alignment_3

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