Organisational Practice Of Google And Trompenaars Model

ORGANISATIONAL PRACTICE OF GOOGLE AND TROMPENAARS MODEL
ORGANISATIONAL PRACTICE OF GOOGLE AND TROMPENAARS MODEL
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ORGANISATIONAL PRACTICE OF GOOGLE AND TROMPENAARS MODEL1
Executive Summary
In this paper, the organizational culture of Google is analysed by using the Trompenaars
Model. The working culture of Google is known to be one of the best places to work in. The
dimensions of the model used to analyse the working culture of the company, specific v/s
diffuse, achievement v/s ascription, neutral v/s emotional and sequential time v/s
synchronous time. These four dimensions are used as they represent the culture of the
company in the most suitable manner.

ORGANISATIONAL PRACTICE OF GOOGLE AND TROMPENAARS MODEL2
Table of Contents
Background................................................................................................................................3
Introduction................................................................................................................................3
Organisational Culture...........................................................................................................3
Organisational Practices.........................................................................................................4
Discussion..................................................................................................................................5
Trompenaars Model...............................................................................................................5
Universalism v/s Particularism..........................................................................................6
Individualism v/s Communitarianism................................................................................6
Specific v/s Diffuse............................................................................................................7
Neutral v/s Emotional........................................................................................................7
Achievement v/s Ascription...............................................................................................8
Sequential time v/s Synchronous time...............................................................................8
Internal direction v/s External direction.............................................................................8
Analysis of Google’s Culture through Trompenaars Model..................................................9
Specific v/s Diffuse............................................................................................................9
Achievement v/s Ascription.............................................................................................10
Neutral v/s Emotional......................................................................................................11
Sequential time v/s Synchronous time.............................................................................11
Conclusion................................................................................................................................12
Recommendations....................................................................................................................12
References................................................................................................................................14

ORGANISATIONAL PRACTICE OF GOOGLE AND TROMPENAARS MODEL3
Background
Google was founded in the year 1995, initially known as Backrub, and in 1996, the
name was changed to Google while it was incorporated on September 4, 1998 (About
Google, 2020). The site is founded by Larry Page and Sergey Brin. Google has a lot of
subsidiaries that include, YouTube, Gmail, Maps, Chrome, Drive, Translate, and many more.
The company is coming up with devices like Google Home, Pixel Phones and Chromecast.
The headquarters of the company is in California, USA. The current CEO of Google is
Sundar Pichai. It is one of the few companies in the technology sector that is growing at such
a fast pace. The mission of the company is to organise all the information that is available in
the world, make it accessible to everyone, and make it useful (About Google, 2020).
Introduction
Organisational Culture
Organisational culture can be defined as a system that is a base of shared values,
beliefs and assumptions that affect the working of the employees. It is the fundamental core
of the company and is known as the working personality of the company (Whelan, 2016).
The working environment of Google is defined as one of the best environments to work in.
The company takes care of its employees and encourages them to work better and come up
with new ideas that can be developed further. The employees are given innovation time off
for developing their new ideas to create a creative environment where people have a chance
to learn and grow (Kuratko., Hornsby., & Covin., 2014). The company provides the
employees with free healthcare benefits, there are on site doctor present, food to the
employees, gyms and swimming pools are there on the site, nap pods and places where the
employees can relax and play games (Bock., 2015). Google also offers many compensations