Organizational Strategy for Wizz Air UK Ltd

Organizational
Strategy

INTRODUCTION
Organizational strategy is the process which makes the work more effective on the
business operations. The major aim of the business is to make profit but for achieving goals the
person have to make a proper planning to make the goals acheivables. The enterprise required
to have an effective functioning. The business implements various theories and models to make
a strategies. This report is based on wizz Air UK Ltd. It is British Airlines company. It was
founded in September 2017, its headquarter is in UK England. In this report will cover the
external and internal analysis in relation of considered company. Further it will include the vrio
analysis and it will explain porters five forces in context of wizz air . in last it will cover the
ansoff matrix in order to suggest the particular strategy of expansion.
TASK
Overview of the company-
Wizz Air is a british company utilising its corporate identity. Originally founded in order
for company to retain great Britain market access post brexit. The airlines has since improves
a model as a low value airlines operating flights from UK. It is headquarter is in London
UK. The company has announced the strategy to reactive its will seek to finish certification in
2019 following the acquisition of twenty neo jets. By early, 2020 the covid 19 pandemic has
making a case of force majeur in European avaiation gradually forcing airlines fleets to
aircraft. It will form b a joint venture. It is well recognised in worldwide serves services in Sin
various ways.
l. Pestle analysis –
It is a framework that helps in understanding the external factors which effects the business
by permiting to form an impressive of the factors that might effect a new venture or
company. Further discussion is elaborated in below.
1. Political factor – this includes a factors such as tariffs, trade restrictions, governing
policies and tax policies. It decides to move its operations to a various state after a
new government is elected on a movement to execute policies that would adversely
effect the industry functions. In relation of wizz airlines in various countries there are
strictly rules for airlines industry. This is mainly due to risk associated and which leads

to death or accidents or any lost. Various policies have been devised to secure
passengers more than industry.
2. Economical factors – economic components have a deep influence in the airline
industry. The current economic recession created the travel to see its break out period
both economy and premium industry faces downfall because of covid. Same as ailines
industry has the pressure. These factors made it hard for company to survive.
3. Social factors – It includes a components like consumers behaviour and preferences of
buying and utilising. In relation of airlines they also creates social values like any other
business as the consumer of today has modified. In order to reach the modified
conditions airlines needs to incorporate modifications. Now people prefer to uses the
services which provides a low rate .
4. Technological factors – It includes a services like automation digitalisation and many
others. In relation of Wizz airlines, its essential to technological components can be
analyse in the international airlines as now people prefer tno book their tickets online
whereas offline booking. So they have to be updated their details online for consumers.
They also runs advertising movements on the social stage for impressing more
passengers.
5. Environmental factors – it includes weather, climatic conditions and many other that
effect the business. The considered company wizz airlines, they have to face loss
because of weather or rising cost of fuel that impact business in having a huge loss in
their scale.
SWOT Analysis –
It is a model which aids in understanding the internal factors makes the improved
functions in the company. The factors are elaborated in below:
Strength
1. High income of the company is the
power of the airlines industry .
2. As tousrism industry is increasing
in good ratio so most of the people
prefer to use airways to travel so
this impact the business. And it is
Weakness
1. Competitive market is the weakness
for the company as in off season the
small companies have to reduce the
cost of fare.
2. It requires a huge investment in
running a business so that they can