Wizz Air Report

Wizz Air Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of company-................................................................................................................1
Porter's Five Force Analysis-......................................................................................................2
Analyzation of inbound logistics, outbound logistics and operation-.........................................5
Two support activities within Porter's Value Chain-..................................................................6
Identification of key values adding activity-...............................................................................7
Summarizing and Reflection-.....................................................................................................7
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10

INTRODUCTION
Wizz Air is the low costing airline which had its headquarter in Budapest. Company is
operating its business acorns 44 countries successfully. The total revenue of company is high as
compared to the other airlines situated within the country. The above report has been prepared on
the Wizz Air which reflects the competitive external and internal environment of company.
The above report includes introduction and background information of the Wizz Air
along with several discussing several goods and services for the airline. The report further
carried forward with the analyzation of competitive environment for company through
application of Porter's Five Forces analysis. Analyzation of inbound logistics, operation and
outbound logistics and any of the two supporting activities in the Porter's Value Chain for Wizz
Air. The report ends with identification of key value adding activity. Summarizing and reflecting
further that how company can use information technologies and utilize innovative ideas for
improving process of businesses.
MAIN BODY
Overview of company-
Introduction:
Wizz Air is corporate as the Wizz Air Hungary. It is the minimum cost airline. They had
their headoffice in Budapest. Many cities within Europe are served by this airline along with
several destinations across Middle East and the North Africa. This is one of the biggest fleet for
Hungarian airlines. Currently serving more than 44 countries. As per data of 2019, they have
transported over 39.8 million passenger to various countries (Vatankhah and Darvishi, 2018).
The total revenue earned by company is £1,948.0 million. They employees over more than 3000
employees into their airlines.
Background:
Wizz Air has been constituted in the September 2003. Leading investors of company is
Indigo partner, private Americans equity organization. First flight has been flown on 19 May
2004 from the Katowice International Airport. The current CEO of airline is Jozef Varadi,
former CEO was Malev Hungarian Airlines. Wizz Air is registered in Pest Country that is
Hungary. Further they had gain solidified growth and became Eastern and the Central Europe's
biggest lower cost airlines. On November 2015 they had successfully completed initial public
offerings. They also started trading on the London Stock Exchange (Zhang and et.al., 2018). In
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2017, they had also further planned to launching British division that is known as Wizz Air in
UK. It had also announced overall brand rejuvenation and new aircraft leverage for responding
to the maturing need of travellers, taking the place within Europe's main airline. They had move
to the most vibrant, sophisticate feel & fresh. Few of other more initiative are being taken that
are priority boarding, seat allocation, increased fare system among many another. In 2016, it was
also named as Value Airline of the year through Air Transport World, which is directional
industry magazine.
Products:
It is value-oriented airlines which focus on the innovation all way to journey of
consumer. Main aim of airline is for let flying cheap for citizen of CEE, they also try for render
newer experience of travel to all of their travellers in EU. The Latest technology has been
implemented so that they can ensure Wizz Air's experience for both value of money in terms of
money. Simple service model is offered by airlines to consumer which is ticket-less travelling,
time & cost-efficient secondary airport, one class all-leather seats configurations and further
catering on the demands for the additional costing (Zhao, 2016). Their best-in-class technology
in aircraft is to be maintained by most reputable organizations that are named as Lufthansa
Technik. It help Wizz Air to gain consistently high level of services to the travellers.
Porter's Five Force Analysis-
The Porter's Five Force is the analytical framework or tool which is formulated in 1979
by Michael E. Porter. This model is introduced for developing by system for evaluating positions
of organization across the industry and for considering type of vertical and horizontal threat
company is might be facing. The horizontal threats is for gaining competitive threat, that is new
organization while entrance into marketplace the and achieving huge share. Whereas the threat
let company to gain competitive advantage that can be bargaining power of suppliers or buyers.
Within airline industry, buyers had bargaining power as they could instantly and quickly switch
from single carrier to other by utilizing third-parties several tour-booking applications and
websites. The level of competition within industry is huge. The big airlines generally flies to
similar place from the same airport for the similar pricing. Several amenities which are offered
by airlines or lack of amenities, that are same and seats within the coach are cramped no matter
which airline is being chosen. The rivals of Wizz Air across airline industry includes Ryanair,
Flybe, easyJet, Traveloka, Pegasus Airlines, Vueling Airlines and Norwegian Air Shuttle. As the
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