Impact of Organizational Structure and Culture on Employee Performance in UK Retail Sector: A Study on Morrison's

This research project aims to assess the impact of organizational structure and culture on employee performance within the UK retail sector, with a focus on Morrison's. The study will include a literature review, research methodology, data analysis, and recommendations for improving organizational culture and structure.

Unit 11 Research Project

TITILE- To assess the impact of organizational structure and culture on
employee performance within UK retail sector: A study on Morrison's

TABLE OF CONTENTS
Unit 11 Research Project.................................................................................................................1
TITILE- To assess the impact of organizational structure and culture on employee performance
within UK retail sector: A study on Morrison's...............................................................................2
INTRODUCTION...........................................................................................................................4
Background of the study..............................................................................................................4
Aim..............................................................................................................................................4
Objectives....................................................................................................................................4
Research questions.......................................................................................................................4
Rationale......................................................................................................................................5
LITERATURE REVIEW................................................................................................................5
Theme 1- Concept of organizational structure and culture.........................................................5
Theme 2- Different strategies that are used in developing organizational culture and structure 6
Theme 3- Influence of organizational culture and structure strategies on the employee
performance.................................................................................................................................7
RESEARCH METHODOLOGY....................................................................................................8
DATA ANALYSIS AND INTERPRETATION...........................................................................10
RESEARCH OUTCOMES...........................................................................................................18
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOHY........................................................................................................................19
CONCLUSION..............................................................................................................................19
RECOMMENDATION.................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22
Questionnaire.............................................................................................................................22
Research proposal form.............................................................................................................24

INTRODUCTION
Background of the study
Employee performance has been determined as the concept in which the measurement in
regards to the performance of employees is being done. This has been determined as one of the
vital element as performance of employees plays vital role in assuring success to the business.
The performance level of employees decides the succeeding rate of organization if the
performance of employees show ineffectiveness then, it directly impacts the performance level
of employees. Therefore, it is important to take certain actions that leads to enhance the
performance level of employees (Soomro and Shah, 2019). The research project is based on the
identifying the impact of the organizational culture and structure on the employee’s performance
in Morrison. Also, the research project will highlight the rationale for conducting the research
over selected topic. Furthermore, effective literature review will be performed, appropriate
research methodologies will be highlighted and gathered data will be analysed in order to
generate effective outcomes. Moreover, recommendations will be made in context of study area.
Aim
To identify impact of organisational culture and structure on employee performance in
Morrison's.
Objectives
 To understand the concept of organisational structure and culture
 To identify the strategies that are used in developing organisational culture and structure
with respect to Morrison's
 To assess the impact of strategies on the employee performance
 To recommend strategies to Morrison for improving the organisational culture and
structure.
Research questions
1. What is the concept of organisational structure and culture?
2. What are the different strategies that are used in developing organisational culture and
structure?

3. What are the impacts of strategies on the employee performance?
4. What are some recommendation for the improvement of organizational culture and
structure?
Rationale
The major reason that is aligned with conducting the current research is related to
analysing the changes that comes in the organizational culture and structure which leads to
impact the performance level of the employees. Also, the selected topic is highly appropriate for
forming the strategies that are related to the organizational culture and structure that helps in
impacting employee’s performance on positive note (Meng and Berger, 2019). The productivity
of an organization is based on the productivity of the employee’s work. Therefore, it is highly
important that, focus must be assured over employee’s performance. Thus, the current research is
aligned with focusing over this crucial attribute within analysing the influence of organizational
culture and structure over employee performance.
LITERATURE REVIEW
Theme 1- Concept of organizational structure and culture
In accordance with the Hazem and Zehou, (2019), organizational structure is defined as
how activities which are task allocation, coordination and supervision are directed towards
achievement of organizational aims. The standard operating procedures and processes are being
analysed and are addressed within the structure of how effectively the processes and procedures
within the organization are being followed. The organization structure helps in improving and
considering the decision-making processes which helps in analysing what are the important
aspects which are to be considered within the growth and development of the organization.
Organizational structure helps in improving employee performance at large scale. This benefits
the aspects as to how effectively and in appropriate manner the organization is able to evaluate
performance of the employees within the concerns which are related to growth and development
overall. It is important to analyse and identify the positive aspects which are related to
organizational success in effective and appropriate manner.
As stated by Joseph and Gaba, (2020), Organizational culture refers to the ways and
behavioural pattern in which an organization behaves. Organizational culture guides the

behavioural pattern of the employees in organization. The culture which is being adopted in the
business creates the extent of positivity and negativity over the employees. As employees works
in that particular environment which is guided by the organizational culture. Therefore, it leads
to create the effective impact over thinking and behavioural pattern of the employees. Effective
organizational culture supports the high morals and values in company that creates higher level
of satisfaction for employees. Also, the proper way of behaviour has been guided to employees
with the help of adopted organizational culture pattern. Joseph and Gaba, (2020), Elucidates that,
organizational culture enable organization to share the mutual belief, values and trust among
employees that enhances the mutual relationship among the employees.
Theme 2- Different strategies that are used in developing organizational culture and structure
As stated by Meng and Berger, (2019), There are some major strategies which are used in
developing organizational culture are mentioned as — creating effective communication,
promoting equality, focusing on employees mental health, demonstrating respect, motivating the
employees etc. These are some strategies which are used in developing organizational culture so
that there is maintenance of positive culture within the organization. It is very important that the
organizational culture should seek growth and development so that the employees within
organization are considering and are evaluating their contribution towards effectively
implementing the procedures and following all rules within the organization. Analysing the
values and beliefs of organization the culture is being analysed and is depicted for creating value
of organization. The strategies are framed to address the aspects which are in consideration as to
how effectively the organizational culture strategies should be adopted and at large scale.
According to Groysberg and et.al., (2018), There are also some major strategies which
are regarding organizational structure and these are mentioned as follows — balancing
responsibilities and authority, filling the employee data effectively and in significant manner,
practising performance management of employees, reviewing organizational structure annually.
With the help of these strategies the organizational structure will be managed and will incur
effective employees within the system at large scale. These strategies which are mentioned in
organizational structure helps to address the concerns and aspects which is leading to positivity
and growth of the organization at large scale in significant manner. It also helps in stabilizing the
aspects which helps in seeking growth and development at large scale. These strategies also

helps in knowing that how effectively the decision-making process and other procedures are also
implemented and undertaken. This helps in initiating and addressing to concerns which are
applicable to ensure the growth and development aspects at large scale.
Theme 3- Influence of organizational culture and structure strategies on the employee
performance
As per Groysberg and et.al., (2018), there has been significant influence of organizational
culture on employee performance as positive aspect which helps in addressing and concerning
the growth of employees performance at large scale. Employees work harder to achieve goals
and objectives of organization and this helps in indicating the aspects that are concerned for the
needs to be addressed within the organization at large scale. There has been major impact or
influence of organizational culture strategies on the employee performance as they feel
motivated and are engaged in performing better towards the aspects of improving and analysing
the basis as to how effectively the organization is concerned about the aspects which are being
developed for the perspective of growth of employees. The strategies have improved and
improvised the employee performance scales and have made them concerned about their
performance at large scale.
As denoted by Al-Musadieq and et.al., (2018), There is also significant influence of
organizational structure strategies on employee performance as there are new procedures and
rules which are framed for analysing the competency of the organization and this has impacted
the employees' performance which concerns their skills and competency. The roles and
responsibilities of employees have been analysed within the organization which is helping it to
achieve the gaols and objectives at large scale. Different practices which have been framed for
the employee benefit within organization have also influenced them positively as they are
practising it. This has made various changes in the employees' performance, and they are moving
towards positively contributing to the organization at large scale. The strategies which have been
framed have helped in addressing the concerns regarding positive work culture at large scale.
Therefore, the employees are influenced positively and at large scale while working within the
organization significantly.

RESEARCH METHODOLOGY
Research Type — Research type is defined as the process by which the whole research is being
conducted in appropriate manner. There are two types of research which are — Qualitative and
Quantitative Research. Qualitative Research is defined as the data which is obtained from the
researcher from first-hand observations. Quantitative research is the research which means
collecting the data in quantifiable manner (Haven and Van Grootel, 2019). The researcher has
used qualitative research which has helped in collecting the data and information to understand
different opinions and views which are collected in effective manner. Qualitative research helps
in providing insights of the specific industry type. This process is open-ended process which has
helped the researcher in creating value for the research at large scale. This is how the qualitative
research has been taken.
Research Approach — Research approach is defined as the plans and procedures which helps
in spanning the steps from broad assumptions to detailed methods used in data collection, data
analysis and interpretation. There are two types of research approaches which are mentioned as
— Inductive and Deductive approach. Inductive approach is defined as the pattern from
observation and explanation from the development of the information which has been undertaken
at large scale. Deductive approach is defined as developing the hypothesis which is based on
existing theory and then designing a research strategy in appropriate manner. The researcher has
followed inductive approach which has helped in allowing flexibility, attending context and
supporting the new generation theory which has been implemented at large scale. With the help
of inductive approach, the research will be carried out effectively.
Research Philosophy — Research philosophy is defined as the belief about the data which is
gathered, analysed and used for the information at large scale. There are two types of research
philosophies and these are described as — Interpretivism and Positivism Philosophy.
Interpretivism philosophy is defined as the social world can be influenced by individuals and can
be denoted in subjective manner. Positivism is defined as the factual knowledge can be gathered
appropriately and in significant manner (Hürlimann, 2019). The researcher has used
Interpretivism philosophy which helps in understanding that information is true and is valid for
the research to be conducted in appropriate manner. With the individual matter, the research has
been made appropriately and has gathered all significant information at large scale. There are
aspects which helps in understanding the research to take place appropriately.

Data Collection — Data collection is the process of gathering and collecting information with
the help of targeted variables in appropriate manner. There are two types of data collection
methods and these are — Primary and Secondary Data Collection Methods. Primary data is
generated by the researcher for understanding and solving the research problem. Secondary data
is the data which has been previously gathered and can be considered within the research. The
researcher has used both primary and secondary data in which the primary data has been
collected in the form of questionnaires and secondary data has been collected from the books and
journals. This is how the research has been prepared in appropriate manner with all the
information and data being gathered in significant manner possible.
Sampling — Sampling is defined as the tool for statistical analysis in which number of
observations are taken from the predetermined form of observation (Berndt, 2020). There are
two types of sampling which is — Random and Non — random Sampling. Random sampling is
defined as the sample which has equal probability of being chosen. Non- random sampling is
defined as the method of selecting units which are from the population and are taken in the form
of subjective manner. The researcher has used random sampling method which has 20
correspondents. The samples which are taken helps in providing new information from the
correspondents in appropriate manner at large scale. There are concerns which are related to how
effectively the research has been undertaken and is done in appropriate manner by the researcher.
Data Analysis — Data analysis is defined as the process of inspecting and modelling the data for
gathering useful information and conclusion which has been framed at large scale in appropriate
manner. There are two types of data analysis methods and these are — Thematic Perception Test
Technique and SPSS. Thematic analysis is the basis of formation of themes which helps in
conducting the research in significant manner. SPSS is the tool through which the research is
being conducted at large scale. The researcher has used thematic analysis which has helped in
framing the information in appropriate manner with the help of themes. This is the more
accessible form of analysis which helps in understanding about how the themes are framed and
interpretation is being done.
Research Onion — Research onion is defined as the different stages which the researcher must
pass for analysing and interpreting the information about the action research, experimental
research, interviews, literature review, surveys etc (Melnikovas, 2018). This helps in indicating
that the research is conducted in appropriate and effective manner at large scale. There are

different components which are included within the research and this helps in understanding the
concerns regrading how the research is conducted appropriately and in significant manner. The
components which are included within the research are — techniques and procedures, strategies,
approaches etc. There are also some major details which are included within the research onion
which are depicted through the diagram which is -
DATA ANALYSIS AND INTERPRETATION
Theme-1
Q.1 Are you aware about the concept of
organizational culture and organizational
structure?
Frequency
Yes 15
No 2
I don’t know. 3
Total 20

Interpretation- In order to know conduct the survey it was highly important to know whether
the participants were aware about the concept of organizational culture and structure or not.
When it has been asked to participants whether they are aware or not then, it has been found that
out of total number of employees who was 20. 15 said yes, 2 said no and remaining said I don’t
know. Thus, on the basis of the available information it can be said that majority of the
participants was aware about the concept of organizational culture and structure as the major
reason behind this was that in their organization the concept has been adopted in effective
manner which leads to create the awareness in this context.
Theme-2
Q.2 Which type of organizational culture has
bene adopted in your organization?
Frequency
Adhocracy 3
Clan 4
Hierarchical 13
Total 20

Interpretation- On the basis of above graphical representation it can be said that Hierarchical
organizational structure has been adopted by the organization., out of total employees 3said
adhocracy, 4 said clan and 13 said hierarchical. Thus, the majority of the participants have said
that hierarchical organizational culture has been adopted in their organization. This can be
depicted, systematic partition of the power in being done in the organization which defines
clarity in the roles and responsibilities and assures favourable working environment in the
company. Thus, on the basis of the participant responses, it has been analysed that employees in
the organization are well aware about their roles and responsibilities and working in effective
environment that is creating effective working procedure for them.
Theme-3
Q.3. How is your organization structured? Frequency
Highly hierarchical structure 17
Moderately hierarchical structure 2
I don’t know. 1
Total 20

Interpretation- When it has been asked to the candidates that in which manner their
organization is structured then it has been known that Highly hierarchical structure is being
adopted. The options that were given to participants was, Highly and moderately hierarchical and
those participants who was not aware about this said “I don’t know”. 17 participants said highly
hierarchical structure, 2 said moderately and remaining one was not aware. Thus, on the basis of
the gathered data it can be said that, organization have adopted highly hierarchical structure in
which the duties to the employees have been specified in well-defined manner. Thus, with the
help of this organization have effectively maintained their working criteria within establishing
the clarity in duties that leads to create the efficient working environment.
Theme-4
Q.4. Do you think the adopted organizational
culture is effective enough in motivating the
employees?
Frequency
Yes 14
No 4
I don’t know. 2
Total 20

Interpretation- When it has been asked to respondents that whether they think the adopted
organizational culture is effectively motivating the employees as it is the base of organizational
culture, this leads to guide and motivate the employees. Out of 20 participants, 14said yes, 4 said
no and remaining said they don’t know. Thus, on the basis of the majority of the respondents it
can be said that the adopted organizational culture is effectively motivating the employees in the
organization and creating positive effect over their working. Thus, it can be said that
organization has adopted the effective organizational culture pattern that is enabling the
employees to get motivate and proper guidance have been allocated to employees which is
impacting them in positive manner.
Theme-5
Q5. In your organization adopted
organizational structure leads to-
Frequency
Increasing productivity in work 5
Systematic working procedure 5
Agree with both the options 10
Total 20

Interpretation- In regards to know the opinion of the employees it has been asked to them that
what they think about the adopted organizational structure in the organization. Out of 20
employees, 5 said increasing productivity in work, other 5 said that it leads to create systematic
working procedure and remaining 10 was agree with both the options. Thus, on the basis of the
majority it has been witnessed that, adopted organizational structure in the organization in
enhancing the productivity within creating the systematic working procedure. Thus,
organizational structure plays crucial role in enhancing the working procedure in the
organization that leads to create the productivity. Also, it supports the development of the
employees within impacting their working procedure on positive note.
Theme-6
Q.6. What is the major benefit of
organizational culture and structure?
Frequency
Enhances employees performance 8
Creates collaborative framework 10
I don’t know. 2
Total 20

Interpretation- From the survey it has been reviewed that, the major benefit of organizational
culture and structure is that, it creates collaborative framework in the organization. Out of total
number of employees that was 20, 8 said it organization culture and structure enhance employee
performance, 10 said create collaborative framework and remaining said they don’t know. Thus,
the results are clearly stating that organizational culture and structure leads to create the
collaborative framework in which all employees work in collaborative environment that further
helps in creating effective interaction with them. Thus, organizational culture and structure leads
to create the collaborative environment in company that supports the bonding among employees
and influence them to perform in effective manner.
Theme-7
Q.7. In your opinion who is accountable for
maintaining the organizational culture and
structure concept in organization.
Frequency
Leaders 9
Employees 8
I don’t know. 3
Total 20

Interpretation- From the above graphical representation it can be said that leaders and
employees both are accountable for managing organizational culture and structure in the
organization. Out of 20 candidates, 9 said leaders and 8 said employees and other 3 said they
don’t know. Thus, it can be said that it is the duty of both leaders and employees that manage the
adopted organizational culture and structure in the organization. Leaders must guide the
employees in effective manner and employees must follow the guidelines and two-way
communication must be promoted. Thus, in this manner, both the leaders and employees are
accountable for managing the concept of organizational culture and structure in the organization.
Theme-8
Q.8 Does organizational culture and structure
have enabled you to create effective interaction
with the employees?
Frequency
Agree 13
Disagree 3
I don’t know. 5
Total 20

Interpretation- In regards to know the impact of the organizational culture and structure it has
been asked to employees that organizational culture have enable them to create the effective
interaction with the employees. Then, it has been found out that, from the total number of
participants that was 20, 13 was agree over this, 3 was disagree and remaining five said “I don’t
know”. Thus, it can be depicted that, organizational culture and structure leads to create the
favourable working environment that enables employees to create effective interaction with each
other. As a result, this leads to create the effective working environment as well. Thus, on the
basis of the analysation it can be said that employees are effectively creating interaction with
each other with help of implemented organizational culture and stricture.
RESEARCH OUTCOMES
The major findings of the research have stated that, organizational culture and structure
plays crucial role in enhancing the employee’s performance in the organization. The
organizational culture enables in guiding the appropriate way in which employees must behave
in the organization. Thus, it helps in assuring the effective behavioural pattern in the employees
that enhances the interaction among the employees (Schmiedel, Müller and Vom Brocke, 2019).
Organizational structure leads to create the clear working structure that enhances the working
capability of the employees. Thus, the major aim of the research was to identifying the impacts
of organizational culture ad structure over employee’s performance and with the help of the
research the aim has been achieved.
The findings that has been gathered from analysing the data is clearly stating that organizational
culture and structures is concerned with the numerous strategies that leads to create the effective

working environment in organization which further leads to motivate employees from all
aspects. Also, the selected organization has adopted the hierarchical organization culture in
which the role sand duties are specified in clear manner to the employees (Paais and Pattiruhu,
2020). Furthermore, organization is structured with the highly hierarchical structure which states
that effective working procedure is being maintained in the organization that is impacting the
performance of employees on positive note.
REFLECTION & RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOHY
During this research project I have learned numerous things that have enabled me to perform the
research in effective manner. In this research project I have adopted the qualitative type of
research which has enabled me to perform theoretical analysis. In my further project I will use
quantitative research type as this leads to gather the numerical data and the analysation will be
done. The quantitative research is effective as it shows the actual extent of the numbers that are
involved in the favour of research topic (Coy, 2019). As I will use quantitative method then my
approach will be deductive and philosophy will be positivism as these are beneficial I
quantitative research.
In this research I have used questionnaire format and survey has been conducted which has
provided the effective outcomes. Next time I will used interview format as this will be beneficial
for detailed thematic analysation and provides me opportunities in terms of understanding the
detailed opinion of participants in detailed manner (DeJonckheere and Vaughn, 2019).
CONCLUSION
Thus, it is concluded from the above research that the aim of the research has been achieved
by preparing the research in appropriate manner by analysing and understanding the research
objectives. Further, rationale was also framed which helped in providing the details of the
research. Moreover, literature review was also being framed under different themes which helped
in explaining the concept of organizational structure and organizational culture. Moreover,
research methodology was being conducted within the research which helped in elaborating the
concerns which are related to analyse the data and interpretation at large scale. Along with this,

data analysis and interpretation has also been designed for the research being conducted at large
scale. Furthermore, research outcomes, reflection and recommendation for alternative research
methodology has been analysed and discussed for the research to be conducted in appropriate
manner. Recommendations have also been analysed and evaluated so as to improve the aspects
of how effectively the research has been framed and analysed.
RECOMMENDATION
There are certain recommendations which should be analysed while conducting the research
in appropriate manner and mentioning all details and information which are required within the
research. These recommendations are described as follows -
 The organizational structure and culture should be framed appropriately such that there
are aspects which helps in promoting culture and structure of organization and seeks
success (Wang, He and Chua, 2020).
 Proper following of processes and procedures should be done by the employees within
the organization so that the company is able to frame and analyse the concerns regarding
the growth and development which should be done appropriately.
 The decision-making processes of the organization should be framed and analysed by the
senior level managers so that the employees are also well aware to take part in the
process of decision-making (Saini and Jawahar, 2021).
 Various strategies should be implemented so that there are aspects of how to seek major
work processes within organization in significant manner.

REFERENCES
Books and Journals
Al-Musadieq, M. and et.al., 2018. The mediating effect of work motivation on the influence of
job design and organizational culture against HR performance. Journal of Management
Development
Berndt, A.E., 2020. Sampling methods. Journal of Human Lactation. 36(2). pp.224-226.
Coy, M.J., 2019. Research methodologies: Increasing understanding of the world. International
Journal of Scientific and Research Publications. 9(1). pp.71-77.
DeJonckheere, M. and Vaughn, L.M., 2019. Semistructured interviewing in primary care
research: a balance of relationship and rigour. Family medicine and community
health. .7(2).
Groysberg, B. and et.al., 2018. The leader’s guide to corporate culture. Harvard business review.
96(1). pp.44-52.
Haven, T. and Van Grootel, D.L., 2019. Preregistering qualitative research. Accountability in
research. 26(3). pp.229-244.
Hazem, S.M. and Zehou, S., 2019, August. Organizational culture and innovation: A literature
review. In 2019 3rd International Conference on Education, Culture and Social
Development (ICECSD 2019) (pp. 465-472). Atlantis Press.
Hürlimann, C., 2019. Research Philosophy and Ethics. In Valuation of Renewable Energy
Investments (pp. 111-126). Springer Gabler, Wiesbaden.
Joseph, J. and Gaba, V., 2020. Organizational structure, information processing, and decision-
making: A retrospective and road map for research. Academy of Management Annals.
14(1). pp.267-302.
Melnikovas, A., 2018. Towards an explicit research methodology: Adapting research onion
model for futures studies. Journal of Futures Studies. 23(2). pp.29-44.
Meng, J. and Berger, B.K., 2019. The impact of organizational culture and leadership
performance on PR professionals’ job satisfaction: Testing the joint mediating effects of
engagement and trust. Public Relations Review. 45(1). pp.64-75.
Meng, J. and Berger, B.K., 2019. The impact of organizational culture and leadership
performance on PR professionals’ job satisfaction: Testing the joint mediating effects of
engagement and trust. Public Relations Review. 45(1). pp.64-75.

Paais, M. and Pattiruhu, J.R., 2020. Effect of motivation, leadership, and organizational culture
on satisfaction and employee performance. The Journal of Asian Finance, Economics
and Business. 7(8). pp.577-588.
Saini, G.K. and Jawahar, I.M., 2021. Do employment experience and attractiveness rankings
matter in employee recommendation? A firm-level analysis of
employers. Management and Labour Studies. 46(2). pp.175-191.
Schmiedel, T., Müller, O. and Vom Brocke, J., 2019. Topic modeling as a strategy of inquiry in
organizational research: A tutorial with an application example on organizational
culture. Organizational Research Methods. 22(4). pp.941-968.
Soomro, B.A. and Shah, N., 2019. Determining the impact of entrepreneurial orientation and
organizational culture on job satisfaction, organizational commitment, and employee’s
performance. South Asian Journal of Business Studies.
Wang, X., He, X. and Chua, T.S., 2020, January. Learning and reasoning on graph for
recommendation. In Proceedings of the 13th international conference on web search
and data mining (pp. 890-893).
APPENDIX
Questionnaire
Q.1 Are you aware about the concept of organizational culture and organizational structure?
 Yes

 No
 I Don’t know
Q.2 Which type of organizational culture has bene adopted in your organization?
 Adhocracy
 Clan
 Hierarchical
Q.3. How is your organization structured?
 Highly hierarchical structure
 Moderately hierarchical structure
 I don’t know
Q.4. Do you think the adopted organizational culture is effective enough in motivating the
employees?
 Yes
 No
 I Don’t know
Q5. In your organization adopted organizational structure leads to-
 Increasing productivity in work
 Systematic working procedure
 Agree with both the options
Q.6. What is the major benefit of organizational culture and structure?
 Enhances employees performance
 Creates collaborative framework
 I don’t know
Q.7. In your opinion who is accountable for maintaining the organizational culture and structure
concept in organization.

 Leaders
 Employees
 I don’t know
Q.8 Does organizational culture and structure have enabled you to create effective interaction
with the employees?
 Agree
 Disagree
 I don’t know
Research proposal form
UNIT11:Research project
Research Proposal Form
Tutor
Unit No 11
Proposed Title REASERCH PROJECT
Section One: Title, objective, responsibilities

Title or working title of the research project (in the form of a question, objective or hypothesis)
To assess the impact of organizational structure and culture on employee performance within
UK retail sector: A study on Morrison's
Background
Employee performance refers to how the workers behave in the workplace and well
they perform certain duties that are been assigned to them. Also, the project is based on
Morrison that supermarket selling varieties of the located in UK. Moreover, proposal will
identify various strategies used in developing organisation structure and will analyse the
impact of such strategies on Morrison in the future.
Research objectives (e.g. what is the question you want to answer? What do you want to learn how
to do? What do you want to find out?):
Aim: To identify impact of organisational culture and structure on employee performance in
Morrison's
Objectives
 To understand the concept of organisational structure and culture
 To identify the strategies that are used in developing organisational culture and
structure with respect to Morrison's
 To assess the impact of strategies on the employee performance
 To recommend strategies to Morrison for improving the organisational culture and
structure.
Research questions
1. What is the concept of organisational structure and culture?
2. What are the different strategies that are used in developing organisational culture
and structure?
3. What are the impacts of strategies on the employee performance?

4. What are some of the recommendation for the improvement of organisational culture
and structure?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main reason for the conduct of this study is closely analyse the changing organisation
culture and structure and its impact on the employee performance while carrying out various
routine task. Moreover, this topic is significant as identifying various strategies would allow
Morrison to increase employee performance and productivity in the future.
Significance:
The developed project would be proved helpful for other scholars that are going to conduct
the future researches on same topic. Also, it would help Morrison to develop better strategies
for improving organisation culture. Further, this research might be used by other retail
companies that wishes to grow in the future.

Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
According to Krupskyi and Kuzmytska, (2020) organisation structure refers to the rules,
norms and policies that are formed by the company to achieve certain future objectives.
Also, the structures are made according to the roles and responsibilities that need to be
assigned to each individual employee. Furthermore, Abdi and et.al., (2018) identified that
organisational culture refers to way to behave in the organisation through having shared
values and beliefs so that positive working environment might be created. However, Farrell,
(2018) argued that if the organisation structure and culture is not good that it might lead to
too much competition within the employees and would also lead to poor working
environment. Further, Gebril Taha and Espino-Rodríguez (2020) stated that there would be
lack of empathy and communication between employees that would only lead to wastage of
resources. Also, organisation culture plays very important role in building the strong team
for the future so that certain challenges might be overcome in the positive manner.
Furthermore, through proper organisations structure the firm would be able to work
smoothly through clearly specifying the roles and responsibilities of each individual
employee and allowing them to work together in well-defined manner.
Moreover, Piwowar-Sulej (2020) stated that there are various strategies that might be
used by the firm so that employee performance might be improved to achieve certain
organisational objectives. Also... analysed that some of the best strategies that might be sued
include promoting equality at workplace, motivating the employees through various

programs, creating effective communication and much more. On the contrary
Akpamah ,Ivan-Sarfo and Matkó (2021) argued that organisational culture comprises of
various element and hence the best of the strategies might be identified only through proper
workplace research and overall organisational objectives. Also, if the strategies are applied
in the right manner than the organisation would be able to make people work together in
coordinated manner and build system that would attract more individuals from outside so
that greater growth and success is derived in the best of manner.
Also, Tsalits and Kismono (2019) stated that through adopting various strategies
relating to organisation culture and strategy firm would be able to increase the employee
performance and productivity to greater extent. Moreover, these strategies would provide
proper direction and the helps in building the culture of shared values and beliefs.
Furthermore, these strategies would enhance the effectiveness and efficiency of various
employees that are working at different levels within the workplace. However, Firestone
(2020) argued that if the organisational culture is not appropriate while using any of the
strategies than there are chances that there would be greater loss to the firm in terms of
revenues. Also, use of the improper strategy would increase the employee turnover rate and
create lack of flexibility within the workplace.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research, development and analysis of
ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome,
evaluation, writing the report):

Activities 1 2 3 4 5 6 7 8 9 10 11 12
Selection of
Research topic
Setting of aim
and objectives
Identifying the
literature
review of
various
authors
Specifying the
research
methodology
Collecting the
data
Analysing the
data collected
Interpretation
of the data
Submission of
the project
Feedback

Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas
of research will cover:
Elements Descriptions
Research type In order to complete the research qualitative
research would be taken because it would
help in understanding different views and
opinions that will further help in developing
certain theories and concepts for the future
(Edwards and Holland, 2020)
Research approach For understanding the impact of
organisation culture and structure on
performance of employees interpretivism
research would be taken as it will assure
that studies conducted are valid and
trustworthy
Research philosophy For this research inductive approach would
be chosen as it would help in finding the
summary from all the raw data that has been
collected. Also, it would be useful in

developing tentative hypothesis through
observations and measures.
Data collection Under this project both primary and
secondary data would be used (Pathiranage,
2019). Also, primary data would be collected
in the form of questionnaires and the
secondary data would be collected through
books and journals.
Sampling On the basis of the random sampling 20
correspondents had been selected for
completion of this project. Also, these
samples have been chosen as it would help
in meeting the objective of this research
project as it would be conducted on various
organisational employees working at
different levels.
Data analysis This project would conduct thematic
analysis through various graphical
presentation and themes so that both
theoretical and personal knowledge might be
applied in the research (Clarke and Braun,
2018).

Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

ANNEXURE “B”:
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected
form human participants are required to gain ethical approval before commencing their research. Please
answer all relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit
tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
To assess the impact of organizational structure and culture on employee
performance within UK retail sector: A study on Morrison's
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:

Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
With help of email
Describe the processes you will use to inform participants about what you are doing:
With help of mail participant will be informed
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
In written format
Studies involving questionnaires: will participants be given the option of omitting questions that do
not wish to answer?
Yes No

If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998)
Yes No
Who will have access to the data and personal information?
All the people related to the study will have access
During the research:
Where will the data be stored?
In pen drive and laptop

Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
After 2 months of research
Will data be kept for use by other researchers? Yes No
Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following:
5. Informed consent.
6. Potentially vulnerable participants.
7. Sensitive topics
8. Risk to participants and /or researchers
9. Confidentiality/anonymity
10. Disclosures/ limits to confidentiality
11. Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
12. Reporting
13. Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:

The above information is correct, and this is a full description of the ethical issues that may arise in
the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal when
submitting to Turnitin.
REFERENCES
Books and Journals
Abdi, K. and et.al., 2018. The effect of knowledge management, organizational culture and
organizational learning on innovation in automotive industry. Journal of business
economics and management. 19(1). pp.1-19.
Akpamah, P., Ivan-Sarfo, E. and Matkó, A., 2021. Organizational culture as a strategy. Cross-
Cultural Management Journal. 23(1). pp.15-26.
Clarke, V. and Braun, V., 2018. Using thematic analysis in counselling and psychotherapy
research: A critical reflection. Counselling and psychotherapy research. 18(2). pp.107-110.
Edwards, R. and Holland, J., 2020. Reviewing challenges and the future for qualitative
interviewing. International journal of social research methodology. 23(5). pp.581-592.
Farrell, M., 2018. Leadership reflections: Organizational culture. Journal of Library
Administration. 58(8). pp.861-872.
Firestone, S., 2020. Importance of organizational culture to crisis leadership. In Biblical
principles of crisis leadership (pp. 23-34). Palgrave Macmillan, Cham.
Gebril Taha, M. and Espino-Rodríguez, T. F., 2020. The impact of the organizational culture on
hotel outsourcing and sustainable performance an empirical application in the egyptian
hotel sector. Sustainability. 12(22). p.9687.

Krupskyi, O. P. and Kuzmytska, Y., 2020. Organizational culture and business strategy:
connection and role for a company survival. Central European Business Review. 9(4). p.1.
Pathiranage, J., 2019. Organizational culture and business performance: an empirical
study. International Journal of Economics and Management. 24(2). pp.264-278.
Piwowar-Sulej, K., 2020. Pro-environmental organizational culture: Its essence and a concept for
its operationalization. Sustainability. 12(10). p.4197.
Tsalits, A. H. and Kismono, G., 2019. Organizational culture types and individual readiness for
change: evidence from Indonesia. Diponegoro International Journal of Business. 2(2).
pp.86-95.