Impact of Workplace Flexibility on Employee’s and Organizational Performance in UK Retail Sector: A Study on Morrison’s

This dissertation aims to analyze the positive and negative impact of workplace flexibility on employee’s and organizational performance in Morrison’s. It includes research questions, literature review, theoretical framework, methodology, and chapterization.

MASTERS PROJECT

TABLE OF CONTENTS
RESEARCH PROPOSAL...............................................................................................................1
1.1 INTRODUCTION.....................................................................................................................1
1.2 RESEARCH QUESTIONS.......................................................................................................1
1.3 AIMS AND OBJECTIVES OF THE STUDY..........................................................................1
1.3.1 Aim.....................................................................................................................................1
1.3.2 Objectives...........................................................................................................................2
1.4 REVIEW OF LITERATURE....................................................................................................2
Theme 1.4.1 : Concept of workplace flexibility..........................................................................2
Theme 1.4.2 : Importance of workplace flexibility in growth and development of company....2
Theme 1.4.3 : Impact of workplace flexibility on employee’s and organizational performance
......................................................................................................................................................3
1.5 THEORETICAL FOUNDATION OR FRAMEWORK OF THE STUDY..............................3
1.6 METHODS OF STUDY AND METHODOLOGICAL DEBATES IN THE STUDY............4
1.6.1 Research Type.....................................................................................................................4
1.6.2 Research approach..............................................................................................................4
1.6.3 Research philosophy...........................................................................................................4
1.6.4 Sampling.............................................................................................................................4
1.6.5 Data collection....................................................................................................................4
1.6.6 Data analysis ......................................................................................................................5
1.6.8 Research limitation.............................................................................................................5
1.6.9 Ethical consideration...........................................................................................................5
1.7 STRUCTURE OF THE STUDY OR CHAPTERISATION.....................................................5
1.7.1 Chapter-1 Introduction........................................................................................................5
1.7.2 Chapter-2 Review of Literature..........................................................................................5
1.7.3 Chapter-3 Methods of Study and Methodological Debates................................................5
1.7.4 Chapter-4 Data Analysis and Findings...............................................................................5
1.7.5 Chapter-5 Conclusion.........................................................................................................5
1.8 TIMEFRAME OF THE STUDY...............................................................................................6
1.9 CONCLUSION .........................................................................................................................7

CHAPTER-1 INTRODUCTION....................................................................................................8
1.1 OVERVIEW .............................................................................................................................8
1.2 AIMS AND OBJECTIVES OF THE STUDY..........................................................................8
1.3.1 Aim.....................................................................................................................................8
1.3.2 Objectives...........................................................................................................................8
1.3 RESEARCH QUESTIONS.......................................................................................................8
1.4 SIGNIFICANCE OF THE STUDY..........................................................................................9
1.5 RATIONALE.............................................................................................................................9
CHAPTER-2 LITERATURE REVIEW .......................................................................................10
To understand the concept of workplace flexibility. (200)........................................................10
To identify the importance of workplace flexibility in growth and development of company. 10
To evaluate impact of workplace flexibility on employee’s and organizational performance of
Morrison.....................................................................................................................................11
CHAPTER- 3 RESEARCH METHODOLOGY...........................................................................14
CHAPTER -4 DATA ANALYSIS ...............................................................................................17
Theme 1: Both of the above options has been selected by maximum number of respondent...17
Theme 2: Yes, the manager of Morrison's give importance to workplace flexibility in the
firm.............................................................................................................................................18
Theme 3: All are the importance of workplace flexibility for Morrison's.................................18
Theme 4: Transparency, adaptability and providing respect to others are different workplace
value abide in the company........................................................................................................19
Theme 5: Create a good public image and increase employee attendance and morale are
positive impact of workplace flexibility in context of employee's and organization
performance...............................................................................................................................20
Theme 6: Problem with managing time, unreliable and untrustworthy employees and handling
clients are negative impact of workplace flexibility on individual and company performance.
....................................................................................................................................................21
Theme 7: Work from home options and Workplace independence are two major strategies
that are used by company to promote flexible working practice in company...........................23
Theme 8: Tracking attendance and output are challenges face by company while taking steps
towards the flexible working practice for its benefits................................................................24

CHAPTER – 5 CONCLUSION AND RECOMMANDATION ..................................................26
CONCLUSION..............................................................................................................................26
RECOMMANDATION.................................................................................................................26
REFLECTION...............................................................................................................................26
REFERENCES..............................................................................................................................28

RESEARCH PROPOSAL
Topic: To assess the impact of workplace flexibility on employee’s and organizational
performance in the context of UK retail sector: A study on Morrison’s.
1.1 INTRODUCTION
Workplace flexibility is strategy that has been adapted by the company to effective
respondent with changing environment or circumstances so that it can retained competitive
advantages. In this type of organizations, employer prefer to have individuals that have flexible
mindset and are ready to accept the innovative ideas and concepts for benefits of firm. At the
same time, employees also want to be part of firm that cultivate flexible working environment
thus it helps in attracting range of individuals in the firm. With changing environment, employer
as well as employees wants to have flexible workplace so that the changes can be easily brought
and adapt by organization for achievements of its end goals (Xiu and et.al., 2017). This is a
dissertation that has consist of crucial information related to research questions, aim and
objective, literature review, framework of study. Moreover, method that are used in the study
and its structure or time-frame needed in order to complete the study in effective manner. So that
necessary information can be extracted and use by interested stakeholders in taking their
respective decision.
1.2 RESEARCH QUESTIONS
• What does mean by concept of workplace flexibility?
• Why it is crucial for organization to take step relate to workplace flexibility?
• What are the positive and negative impact of workplace flexibility on employee’s and
organizational performance of Morrison?
• What are the strategies that could be used by Morrison to promote flexible working place
so that it can easily achieve the end goals?
1.3 AIMS AND OBJECTIVES OF THE STUDY
1.3.1 Aim
To analysis the positive and negative impact of workplace flexibility on employee’s and
organizational performance in Morrison’s.
1

1.3.2 Objectives
• To understand the concept of workplace flexibility.
• To identify the importance of workplace flexibility in growth and development of
company.
• To evaluate impact of workplace flexibility on employee’s and organizational
performance of Morrison.
• To suggest strategies that could be used to promote flexible working place in Morrison
for its expansion in international market.
1.4 REVIEW OF LITERATURE
Theme 1.4.1 : Concept of workplace flexibility
From the point of view of Oludayo and et.al., (2018), workplace flexibility is the concept
that emphasis on being willing to effectively adapt the strategy as per changing environment so
that company can grow and sustain for longer run. This is a concept that contribute in meeting
needs of both employees as well as business. Likewise, workplace flexibility lead in enhancing
work life balance of individuals and contribute in retaining more and more talented employees in
the firm for longer time frame. With globalisation and rapid increase in competition level,
companies as well as employers are preferring to have workplace flexibility so that employees
can find new and innovative ideas to promote growth and expansion of business. Therefore,
workplace flexibility helps in reducing the stress level of individuals and maximisation of
overall productivity of firm.
Theme 1.4.2 : Importance of workplace flexibility in growth and development of company
The Rožman, Treven and Čančer (2017), illustrate that there are numerous importance of
workplace flexibility so firm needs to take steps to promote the same in order to gain optimum
outcome. The first and foremost benefits of flexible working place is that it leads in lowering the
stress level of individuals through providing them flexible and free environment. At the same
time, it also contributes in improving overall productivity and performance of individuals as they
make use of new and differentiate method to complete their respective task. The author
furthermore states that it helps in building trust between the individuals so that they can co-
ordinately work towards achievement of last goals of firm.
2

As per perspective of Cho, Kim and Mor Barak (2017), workplace flexibility is also
important for the company as it helps in reducing the chance of conflict thereby co-ordinately
them to work together as a team for achievement of common goals. It has helped in providing
more independence to employees thereby they are motivated to think some more creative and
innovative ideas that could help in expansion of enterprise. Along with it, the workplace
flexibility also leads in maintaining work-life balance thus employees are able to effectively
concentrate on their respective work. Thus, it leads in delivering services to customers in limited
time frame and enhancing their overall satisfaction level.
Theme 1.4.3 : Impact of workplace flexibility on employee’s and organizational performance
According to Ajayi, Odusanya. and Morton (2017), workplace flexibility has positive
impact on employees and organisational performance such as it helps retention of talented
individuals in the firm. As flexible workplace contributes in making individual happy and
satisfied thus they are willing to make optimum use of their existing skill and capabilities for
benefits of organisation. Thereby it finally leads in enhancing overall performance and
productivity of firm and achievements of last goals. Employees are also motivated to regularly
come at office as they are provided flexibility, work life balances that helps in increasing sales
and profit margin of company.
While, other author Veth and et.al., (2019), states that there are some negatives impact of
making use of workplace flexibility such as the manager is unable to track overall performance
and productivity of each and every individuals working in the firm. At the same time, it may
also result in reducing overall productivity of employees as they are free and flexible to
complete the respective task which result in delay and dissatisfaction of customers wants. At
last, the author specified that it may cause decrease in high pay for particular job as the
employees is provided freedom or flexibility to complete the task. Therefore, all these points
needs to be kept in mind by manager while taking particular decision related to workplace
flexibility.
1.5 THEORETICAL FOUNDATION OR FRAMEWORK OF THE STUDY
Theoretical framework consists of concepts or theories that will be used to complete the
particular study so that useful information can be extracted. Thesis is sentence that focus on
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ideas that are used in the paper thus it crystallised the ideas into single sentences so that the
reader can get main idea (Pandita and Ray, 2018). Thus, it will help the interested individuals in
understanding the purpose or objective of the research and the way it can be useful in
completing the study in most effective manner.
1.6 METHODS OF STUDY AND METHODOLOGICAL DEBATES IN THE
STUDY
1.6.1 Research Type
Research type can be categorised into two qualitative and quantitative methods, in
qualitative numerical are not used. While in quantitative method only facts, figure and data are
used to describe the information gathered through pursing the study. Thus, the researcher has
plan to make use of qualitative approach as it helps in conducting in-depth study on particular
subject area.
1.6.2 Research approach
Scholar can make use of both inductive and deductive approach in order to complete its
study and extract useful information related to impact of workplace flexibility on employees and
organisation performance. Out of which the researcher will make use of inductive approach as it
is best suitable for qualitative method (Pandita and Ray, 2018).
1.6.3 Research philosophy
Research philosophy specify about the point of view or belief that has been considered by
researcher while accomplishing the study. Interpretativism, realism and positivism are three
research philosophy that could be used by scholar. So interpretativism has been selected because
in this the scholar will interpretate the elements of study.
1.6.4 Sampling
Sampling is an statistical process that involves collection of view of few individual out of
group to come at particular. Random sampling will be opted by researcher as in it equal chance
is provided to all respondent to answer.
1.6.5 Data collection
Primary and secondary are two crucial methods that are used to collect information, so
both will be used to complete study (Frenkel, 2019). So that more and more information can be
gathered in limited time frame.
4

1.6.6 Data analysis
In order to conduct data analysis, Thematic and SPSS are method that can be used by
scholar, so for the study thematic will be used as in it theme, graphs and pictorial representation
that helps in effective understanding.
1.6.8 Research limitation
Time, resources, limited scope of study are basic limitation of it, that are tried to be
eradicated by the scholar for making it useful for others.
1.6.9 Ethical consideration
Equal consent to all, ethic, value and moral principle has been plan by research to follow
while completing the study. So that no harm can be cause to any individual in any
circumstances.
1.7 STRUCTURE OF THE STUDY OR CHAPTERISATION
1.7.1 Chapter-1 Introduction
This chapter will briefly describe about the things that are present in the dissertation to
attract the attention of reader and make study useful.
1.7.2 Chapter-2 Review of Literature
In this chapter view of different well known author or scholar are used to gain more
information related to particular subject matter.
1.7.3 Chapter-3 Methods of Study and Methodological Debates
The third chapter will include method or set of procedure that will be used to complete the
study and summarised the key points for better understanding (Veth and et.al., 2019).
1.7.4 Chapter-4 Data Analysis and Findings
Fourth chapter is related to data analysis and finding in which the data extracted from
different sources will be analysis and finding will be presented.
1.7.5 Chapter-5 Conclusion
This will be the last chapter consisting of summary of all crucial points related to impact of
work place flexibility on employees and organisation performance.
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1.8 TIMEFRAME OF THE STUDY
TASK WEEKS
1 2 3 4 5 6 7 8 9 10 11 12
Topic
selection
Introduction,
Research
Questions
and
aims and
Objectives of
the study.
Review of
Literature
Theoretical
Foundation
or
Framework
of the study
Data
collection
Data analysis
and finding
Summary
Final
submission
6

1.9 CONCLUSION
From the above it can be concluded that the dissertation will contribute in gaining in-depth
knowledge related to impact of flexible work practice on employees and firm. The way company
can promote it and gain competitive advantages in external environment.
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CHAPTER-1 INTRODUCTION
1.1 OVERVIEW
Workplace flexibility is concept that emphasis on quickly adapting to the new
circumstances as and when arise so that company can grow and survive in competitive market. It
helps in providing opportunity to individual to effectively complete their respective job in
flexible manner for fruitful outcome. So flexibility in the workplace allows employer as well as
employees to make arrangement related to working condition as per the requirement (Nordbäck,
Myers and McPhee, 2017). Thus it helps in maintaining strong relationship between the
employees and enhancing the growth of organisation. This dissertation has consisted of
information related to understanding the concept of workplace flexibility, its importance, impact
and strategies that are used to promote workplace flexibility in the Morrison's.
1.2 AIMS AND OBJECTIVES OF THE STUDY
1.3.1 Aim
To analysis the positive and negative impact of workplace flexibility on employee’s and
organizational performance in Morrison’s.
1.3.2 Objectives
• To understand the concept of workplace flexibility.
• To identify the importance of workplace flexibility in growth and development of
company.
• To evaluate impact of workplace flexibility on employee’s and organizational
performance of Morrison.
• To suggest strategies that could be used to promote flexible working place in Morrison
for its expansion in international market.
1.3 RESEARCH QUESTIONS
• What does mean by concept of workplace flexibility?
• Why it is crucial for organization to take step relate to workplace flexibility?
• What are the positive and negative impact of workplace flexibility on employee’s and
organizational performance of Morrison?
• What are the strategies that could be used by Morrison to promote flexible working place
so that it can easily achieve the end goals?
8

1.4 SIGNIFICANCE OF THE STUDY
The study pertaining to “impact of workplace flexibility on employee’s and
organizational performance in Morrison’s” is significant to study as it helps in understanding the
way it affects the overall performance of the organisation. It lead in improving the satisfaction
level of individuals that are working in the firm thus it contribute in enhancing profitability and
building strong brand image of firm (Hyman, 2017).
1.5 RATIONALE
In recent scenario, most of the companies are focusing on workplace flexibility to
retained maximum number of employees in the firm or gain more benefits. The study will helps
companies in understanding key strategies that could be used to promote workplace flexibility
for benefits of both employees and organisation (Sharma and Yadav, 2019).
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CHAPTER-2 LITERATURE REVIEW
Literature review can be defined as comprehensive summary of previous research related
to specific topic. Thus include the survey scholarly articles, books and other sources to complete
the study in effective manner. So, it has provided overview of current knowledge, theories and
method and help in finding gap in the research.
To understand the concept of workplace flexibility. (200)
As per the Agarwal and et.al. (2018), stated, work flexibility focuses on willingness and
ability to adapt the change. Moreover, flexibility in the workplace basically means how quickly
adopt new changes as occurred. Employees of the company can change their plan to overcome
unanticipated obstacles. Employer encourages their employees by giving freedom to choose
their work and schedule, location etc. Workplace flexibility is specially important in fast moving
and dynamic industry. Workplace flexibility often use as tool for engaging and retaining
employees base. The combination employee and employer flexibility that make their workplace
well-balanced, successful and productive. Moreover, workplace flexibility allows the employees
to cope up with changes as it occurred in dynamic market. It also gives flexibility to choose their
task according to their interest and suitable time schedule. Company has adopted flexible
working environment that helps the company to build trust, loyalty and morale. Workplace
flexibility can also enhance work life balance for employees that lead greater satisfaction and
long term retaliation.
On the other hand Cañibano (2019), criticized it by saying workplace flexibility create a
problem of managing time for the company. Further, it leaks all the confidential information in
the working environment which create a problem of competition. Moreover, it reduces
communication and coordination between employees and management which resultant in
wastage of resources, duplication of work and lack of efficiency.
To identify the importance of workplace flexibility in growth and development of company.
As per the Kim (2020), stated, company improve their retention ratio by providing
freedom to their working schedules for their employees. Flexible working schedule helps the
company to retain their valuable employees. In addition to this, employees feel free to innovate
and put their ideas into practices that encourage employees to contribute in organization success.
Generally, employer don't allow their employees to work in flexible environment and always
keep their eyes on them. But this reduces the productivity of the employees due to fear of
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loosing job. In that situation flexible working environment plays a big role to improve
productivity of the company. Further, by providing flexible working environment employers
show trust and respect towards their employer which makes their employees engaged to achieve
organization success. In addition to this, by working in the flexible environment employees
implement their innovative ideas to save cost and improve the quality of the product. Moreover,
employees work efficiently with the changing environment by replacing their working schedule.
It saves the money and time of the manager which further that time can be invested in
organization growth. By providing full medical and family leave coverage may attract new
efficient candidate from the market.
On the side Nordbäck, Myers and McPhee (2017), also criticized that workplace
flexibility remove the line between personal and professional working environment. Due to
implementing the environmental changes, company may incur high cost along with long time
duration. Moreover, workplace flexibility waste more time to know who is accountable for.
Some time company loose growth opportunity due to the lack of proper chain commend.
To evaluate impact of workplace flexibility on employee’s and organizational performance of
Morrison
As Persson and Rossin-Slater (2019), described workplace flexibility of the company
give benefit to their employees in terms of better control over working life, possession and sense
of responsibility. With the help of flexibility in working schedule, employees of an organization
can maintain healthy relationship with the management. In addition to maintaining long term
relationship, employees get an opportunity to implement and discuses their plan to attain
individual goal. Moreover, it reduces the rate of absenteeism, anxiety and illness of the staff
which reduce the hiring cost of the company. Further, employees put their innovative ideas into
practices which increase their confidence and self-esteem that lead to improve organization
productivity. Employee's of the company improves the quality of life by applying flexible
schedule to manage work-life balance. Moreover, company can save their recruitment cost by
allowing flexible environment to their employee's to reduces the absenteeism. In addition to this,
company give freedom to choose their task and times that increase employees morale and
commitment towards work. Further, company can improve their capability to deal with
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amendments which is made by creativeness and modernization. Company's flexible workplace
make their employees more responsible and accountable for their task.
But on the other side Smith, Gilmer and Stockdale (2019), critized flexible working
environment may reduce the discipline in the company. Moreover, it also creates lack of
communication with the management and colleagues that directly impact on productivity of the
company. It becomes difficult for the manager of the company to evaluate individual
performance due to lack of uniformity. Further, lack of training and communication create direct
impact on the quality of the product which reduces company revenue. Due to adoption of
flexible working schedule, company requires separate room for work that create unclear dividing
line between working place and home. Some employees of the company don't perform well due
to lack of supervision and control. Moreover, employees don't get their personality developed
because of high flexibility and lack of professionalism. In addition to this, client availability may
suffer due to compressed work weak.
As per the view of Ugargol and Patrick (2018), remote work and distributed terms: As
per the view of author, company may adopt remote work strategy in which employee can work
from any location. It saves the times and cost of the company because it is not required to create
an office space. Company can hire efficient employees from anywhere and along with these
employees can manage their personal and professional life. On the other hand van Selm (2019),
also criticize remote work because it becomes difficult for the company to manage the task from
the remote places. Due to remote work, company fails to maintain proper coordination and
communication which resultant in duplication of work.
According to Wray (2021), stated that company can adopt flexible time strategy in
which employees may complete their task by adopting best fit working hours. Due to this reason
the work become faster and easier. On the other side, Persson and Rossin-Slater (2019),
explained that employees may delay some task due to lack of control over time limit. Further,
this put direct impact on company's goal and client satisfaction. Due to lack of time
management company loose lots of opportunity which are present in market.
Smith, Gilmer and Stockdale (2019), suggested that company can go for job sharing
strategy in which employees can get diversified skills, experience and knowledge in the same
position. Further, when two people perform the same task increases the chance of problem to be
solved. On the other note, Kim (2020), stated job sharing becomes time consuming for the
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company. Becomes employees are engaged in solving one problem then all other are ignored so
this put direct impact on output. This also increases the cost of the company because those task
which can be performed by one employee but manager invested two people to complete the task.
From the above literature review, it can be stated that it has helped in understanding that
workplace flexibility has both positive and negative impact on employees as well as
organisation. Furthermore, there are range of strategies that are used by company to promote
workplace flexibility and enjoy high profit margin.
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CHAPTER- 3 RESEARCH METHODOLOGY
Research methodology is specific procedure or method that are used to identify,
select, process and analysis information so that necessary facts can be extracted pertaining to the
topic. Such as in the research paper, the methodology section contribute in evaluating the overall
reliability and validity of the study.
1. Research Type: Research is process of extracting necessary information related to
workplace flexibility. Generally there are two method to proceed with study such
qualitative and quantitative. Such as, in qualitative study, only theory are used to present
the fact or information, while for quantitative study, numerical data are being used to
analysis and interpret the information. Out of both qualitative method will be used as it
helps in getting more in-depth information (Snyder, 2019).
2. Research approach: Inductive approach is suitable for qualitative research as it involves
observation, pattern, tentative hypothesis thus lead in development of theory. On the
other hand, deductive approach is used in quantitative research as it involves theory, then
formulation of hypothesis, observation and confirmation. From both of the method,
inductive approach will be used as it best for completing qualitative study.
3. Research philosophy: It is belief pertaining to the way data about particular
phenomenon is gathered, analysed and used to gather relevant and reliable information.
Likewise, in the interpretivism philosophy, the scholar itself interpret and manipulate the
fact to present relevant information related to talent management. While in positivism
philosophy rules of science are used to present the facts (Dźwigoł and Dźwigoł-Barosz,
2018). So, in order to complete the study interpretivism philosophy is used as in it the
scholar itself interpret the information.
4. Data collection: Generally there are two method that are used for collecting sufficient
information related to workplace flexibility or any topic such as primary and secondary.
Likewise, in the primary method, scholar or researcher itself gathered information
through conducting interview or questionnaire so it is known as first hand method. On
the contrary hand, secondary is method in which book, internet, published articles and
other secondary document are used to accumulate required information (Ørngreen and
Levinsen, 2017). Therefore, to complete the study, both primary and secondary method
has been used with an motive to gathered more and more facts and information.
14

5. Sampling: It is group of people that are taken from large population so that general
finding can be derived as sample for population as whole. Sampling is categorized into
two such as probability and non probability that is further classified into simple, cluster,
stratified and systematic of probability sampling method. Out of all of the different
sampling method, simple random sampling method will be used as in this randomly few
individual are being selected to complete the study (Nayak and Singh, 2021). Such as
there are around 30 respondent or employees of Morrison's has been selected to gathered
information related to impact of workplace flexibility on employees and organisation.
6. Data analysis: It is an element of data analysis that explain about the way data will be
analysed, in another word it is process of cleaning, transforming and modelling data so
that useful information can be gained for better decision-making. Thematic and SPSS are
different method that are used to complete the study or for analysis the data to derive the
required information (Camargo, Silva and de Oliveira Meneguetti, 2019). To complete
the research on workplace flexibility in context of Morrison's, thematic method will be
used as in its graph, themes and pictorial representation are being used for data analysis
that helps in better understanding and interpretations of information.
7. Ethical considerations: The researcher has try to abided to all ethical consideration
while accomplishing the research. Such as it has taken informed consent from the
participant as they are fully aware about why the information has been collected from
them related to workplace flexibility and what purpose it will be used. Confidently and
privacy of the information has been made while gathered from the respondent so that no
harm can be caused to them in any of the circumstances. At last the scholar has also
ensure that no harm either physical or emotional can be caused to any individual in any
circumstance.
8. Research limitations: There are certain limitation in the research or shortcoming in the
research such as the study is related to only particular company I.,e morrison's. So, the
size of scope is limited that has lead in gathering only limited facts, figure and
information. Furthermore, there has been lack of study pertaining to the subject in the
area of positive and negative impact of workplace flexibility on employees and
organisation (Mukherjee, 2019). At the same time, it can be stated that the sample size is
15

also limited, as there are 30 respondent of Morrison's has been selected to complete the
study.
From the above research methodology it can be concluded that the researcher has make
use of qualitative study to complete the research on workplace flexibility in context of
Morrison's. At last, it can be summarized that there are several research limitation, ethical
consideration that has abided by the scholar to complete the study.
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CHAPTER -4 DATA ANALYSIS
Data analysis is analysis of facts, figure and key information to gathered sufficient
detailed pertaining to impact of workplace flexibility on employees and organization. Thematic
analysis method has been used to complete study or analysis on the topic with an motive to
extract sufficient information.
Theme 1: Both of the above options has been selected by maximum number of respondent.
What does meant by workplace flexibility? OUTCOME
Workplace flexibility is an environment that
encourages kind of mindset.
2
Employees have flexibility to select their start
and finish times.
3
Both of the above options 25
TOTAL 30
Interpretation: From the above pictorial representation it can be stated that the workplace
flexibility can be stated as environment that encourage kind of mindset as per point of view of
7% of individual. At the same time, 10% has clarified that employee's needs to have flexibility
17
7%10%
83%
Workplace flexibility
Workplace flexibility is an
environment that encourages
kind of mindset.
Employees have flexibility to
select their start and finish
times.
Both of the above options

to select their start and finish times. Therefore, as per 83% respondent all the above two
definition are correct pertaining to workplace flexibility
Theme 2: Yes, the manager of Morrison's give importance to workplace flexibility in the firm.
Does the manager give importance to
workplace flexibility in Morrison's?
OUTCOME
Yes 29
No 1
TOTAL 30
Interpretation: The table clearly represent that the manager of Morrison's lay emphasize on
workplace flexibility that has helped in retaining high talented and qualified employees in the
firm. Such as there are around 97% that has opted yes, while only 3% has selected no that means
that workplace flexibility is being promoted in the company.
Theme 3: All are the importance of workplace flexibility for Morrison's
Why is workplace flexibility important for
growth and development of organization?
OUTCOME
18
97%
3%
Importance to workplace flexibility in Morrison's
Yes
No

Improves employee performance and
productivity.
2
Higher levels of customer satisfaction. 3
Increases cost savings. 1
Increases retention and reduces turnover. 2
All of the above 21
TOTAL 30
Interpretation: Workplace flexibility is important for growth and development of organization
as there are 72% of respondent that have chosen all of the above options. Likewise, from the
view of 10% it is important because it lead in higher level of customers satisfaction. On the other
hand 7% stated that it lead in improving the employee's performance and productivity and
enhance the retention, reduce overall turnover. Remaining 3% it contribute in increasing overall
cost saving of company thus helped in gaining competitive advantages.
19
7%
10%
3%
7%
72%
workplace flexibility important for growth and development of
organization
Improves employee
performance and productivity.
Higher levels of customer
satisfaction.
Increases cost savings.
Increases retention and
reduces turnover.
All of the above

Theme 4: Transparency, adaptability and providing respect to others are different workplace
value abide in the company
What are the different workplace value
abide in the company?
OUTCOME
Honesty. 5
Possessing a Positive Attitude. 4
Transparency. 3
Respect to others. 7
Adaptability. 6
Any of the above 5
TOTAL 30
20
17%
13%
10% 23%
20%
17%
different workplace value abide in the company
Honesty.
Possessing a Positive
Attitude.
Transparency.
Respect to others.
Adaptability.
Any of the above

Interpretation: The graph depict crucial information related to different workplace value abide
in the company. Such as 23% has opted respect to other, 20% adaptability and 17% has selected
any of the above options and honesty has been selected respectively. On the contrary note, there
are 13% respondent that has clarified that Morrison is abiding to positive attitude value and 10%
stated that transparency has been abided by the company.
Theme 5: Create a good public image and increase employee attendance and morale are positive
impact of workplace flexibility in context of employee's and organization performance.
What are the positive impact of workplace
flexibility on employees and organization
performance of Morrison's?
OUTCOME
Gives employees opportunity to sort out
personal issues
4
Eliminates negative pressure which can result
in burnout.
6
Save cost 3
Create a good public image 5
Increase employee attendance and morale 8
Any other. 4
TOTAL 30
21

Interpretation: There are various positive impact of promoting the workplace flexibility for the
company, likewise there are 17% has stated that it lead in creating strong brand image of firm.
At the same time 20% clarified that it burn out negative pressure, 13% has selected that it gives
employee's opportunity to sort out their personal issue and any other option respectively. From
the view of 10% it leads in saving cost of firm, while the maximum number of respondent has
opted that it contribute in enhancing employee's attendance and morale to maximum extend.
Theme 6: Problem with managing time, unreliable and untrustworthy employees and handling
clients are negative impact of workplace flexibility on individual and company
performance.
What are negative impact of workplace
flexibility on individual and company
performance?
OUTCOME
Unreliable and untrustworthy employees 10
Handling clients 6
Problem with managing time 5
Technology costs 4
Inability to separate being at home and being 5
22
13%
20%
10% 17%
27%
13%
positive impact of workplace flexibility on employees and
organization performance of Morrison's
Gives employees opportunity
to sort out personal issues
Eliminates negative pressure
which can result in burnout.
Save cost
Create a good public image
Increase employee attendance
and morale
Any other.

at work
TOTAL 30
Interpretation: The analysis has helped in understanding that there are range of negative impact
of workplace flexibility such as 20% respondent said that it lead in problem in handling client,
17% has describe that negative impact is that inability to separate home and at being work and
problem is faced while managing the time. Moreover, 13% has specified that it lead in
increasing technology cost, while 33% has chosen untrustworthy and unreliable employee's that
are working in the firm.
Theme 7: Work from home options and Workplace independence are two major strategies that
are used by company to promote flexible working practice in company.
What are the strategies that are used by
Morrison's to promote flexible working
OUTCOME
23
33%
20% 17%
13%
17%
negative impact of workplace flexibility on individual and
company performance
Unreliable and untrustworthy
employees
Handling clients
Problem with managing time
Technology costs
Inability to separate being at
home and being at work

practice in company to expand business in
international market?
Work from home options 11
Workplace independence 10
Options of working arrangement 7
Any other options. 2
TOTAL 30
Interpretation: Morrison's manager has make use of different strategies to promote workplace
flexibility such as 37% individual has opted that Work from home options. Option of working
arrangement has been selected by 23%, on the other hand 33% has clarified that workplace
independence and any other options has been selected by any other options.
24
37%
33%
23%
7%
strategies that are used by Morrison's to promote flexible
working practice in company to expand business in
international market
Work from home options
Workplace independence
Options of working
arrangement
Any other options.

Theme 8: Tracking attendance and output are challenges face by company while taking steps
towards the flexible working practice for its benefits.
What are challenges face by company while
taking steps towards the flexible working
practice for its benefits?
OUTCOME
Work health and safety compliance. 8
Role and responsibility design. 5
Tracking attendance and output. 9
Security. 8
TOTAL 30
Interpretation: Tracking attendance and output and work health and safety compliance are
major challenges that are face by Morrison's while promoting workplace flexibility as per view
of 27%. Beside this there are 30% that has selected tracking attendance and output as
25
27%
17% 30%
27%
Challenges face by company while taking steps towards the
flexible working practice for its benefits
Work health and safety
compliance.
Role and responsibility design.
Tracking attendance and
output.
Security.

challenges, and remaining 17% clarified that role and responsibility design is also challenges
face by company.
From the above data analysis it can be summarized that workplace flexibility has
contribute in providing maximum benefits to the company. Such as it is able to enhance
employees performance, brand image and able to enjoy competitive advantages. At last it can be
concluded that Morrison's is able to retained its market position through promoting workplace
flexibility.
26

CHAPTER – 5 CONCLUSION AND RECOMMANDATION
CONCLUSION
From the above report it can be concluded that workplace flexibility is concept to
provide flexibility to employees while working in the company. Furthermore it can be stated
that workplace flexibility lead in enhancing employee's performance and productivity to
maximum extend. So it can be suggested that Morrison's can promote job sharing that will helps
to get diversified knowledge and experience in the same position (Ajayi, Odusanya and Morton,
2017). In addition to this, employees of company get their overall personality development that
lead to high productivity. At last provide work from home, flexible in timing or workplace
independence are some of the strategies related to workplace flexibility used by Morrison's to
grow and expand business in external environment.
RECOMMANDATION
 Company can adopt flexible time schedule strategy that drives their employees to
perform the task within time limit as per their own schedule.
 Management of the company need to be optimistic and open-minded that can quickly
adopt and react to the changes. Further, International market is highly volatile company
need to keep their arm open to face challenges.
 It can offer the option of part-time work which can attract and retain valuable employees
from the wider employment pool (Cañibano, 2019).
 Furthermore, organisation should adopt compressed schedule strategy which helps to
increase total working hours during the peak season and along with extend operational
hours of the workplace.
 It should implement remote work strategy that save cost and time. Moreover, it reduces
the real estate cost by decreasing office space that give employees more autonomy and
experience with few interruptions (Mukherjee, 2019).
 Morrison's should focus on its core values and on the basis of that it is required to take
action that are suitable from both the perspective.
REFLECTION
I really enjoyed preparing this report as this gave me chance to develop and implement
required skills like decision-making skill, analytical skill, interpretation etc. Moreover, during
27

this project I have realized that I am good at decision-making and presentation which helped me
while selecting valuable content. Moreover, I also got to know what is my strength and
weakness of performing this project like my strength is getting filtered content from reliable
source. On the other note, my weakness is time management as I took one more day to complete
my task. Moreover, this was my crucial learning journey in which I came across different
workplace flexibility strategies which is being adopted by company (Camargo, Silva and de
Oliveira Meneguetti, 2019). Further, I applied my analytical skill to find valuable content and
then summarized it so that important information can be produced. During this project, I have
faced many challenges like interpretation of data, screening of useful information, recognition of
trustworthy sources etc.
28

REFERENCES
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employee engagement in SMEs. Management Decision.
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methodology topics: Cohort studies or prospective and retrospective cohort
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Cañibano, A., 2019. Workplace flexibility as a paradoxical phenomenon: Exploring employee
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APPENDIX
32

• What does meant by workplace flexibility?Workplace flexibility is an environment that
encourages kind of mindset.
• Employees have flexibility to select their start and finish times.
• Both of the above options
Does the manager give importance to workplace flexibility in Morrison's?
• Yes
• No
Why is workplace flexibility important for growth and development of organization?
• Improves employee performance and productivity.
• Higher levels of customer satisfaction.
• Increases cost savings.
• Increases retention and reduces turnover.
• All of the above
What are the different workplace value abide in the company?
9. Honesty.
10. Possessing a Positive Attitude.
11. Transparency.
12. Respect to others.
13. Adaptability.
14. Any of the above
What are the positive impact of workplace flexibility on employees and organization
performance of Morrison's?
 Gives employees opportunity to sort out personal issues
 Eliminates negative pressure which can result in burnout
 Save cost
 create a good public image
 Increase employee attendance and morale
 Any other.
What are negative impact of workplace flexibility on individual and company performance?
 Unreliable and untrustworthy employees
33

 Handling clients
 problem with managing time
 Technology costs
 Inability to separate being at home and being at work
What are the strategies that are used by Morrison's to promote flexible working practice in
company to expand business in international market?
 Work from home options
 Workplace independence
 Options of working arrangement
 Any other options.
What are challenges face by company while taking steps towards the flexible working practice
for its benefits?
 Work health and safety compliance
 Role and responsibility design
 Tracking attendance and output;
 Security.
34