Organizational Structure and Product Breakdown of Biotech Health and Life Products Inc.

Running head: ORGANIZATIONAL STRUCTURE
ORGANIZATIONAL STRUCTURE
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ORGANIZATIONAL STRUCTURE1
Section IV – Description of Organizational Structure and Culture:
The organizational structure of Biotech Health and Life Products Inc. operates under the
leadership of president and CEO. The next important line of hierarchy comprises of the human
resource department, research and development department, information technology department
and finance department. The third line of organizational hierarchy of Biotech Health and Life
Products Inc. consists of apex managers at regional levels. They are Executive, Director South
America Division. Executive Director North American Division, Executive Director, Europe and
Executive Director, New Division, Infant Formula. An analysis of the organizational structure of
the company would reveal that it is very well structured to cater to the business needs of the
company. The case study mentions in the very second page mentions in the sixth paragraph
mentioned that Max in order to reposition as the company in the USA and Europe changed the
name of the company to its present name Biotech Health and Life Products. The case study in the
sixth page mentions that the company has also gained acceptance in Asian markets like China
and Malaysia. These facts actually point out to the fact that the company in order to respond to
the business demands requires a flat structure which would be able to adjust to the dynamic and
diverse market environments. Thus, in this respect it can be established that the organizational
structure of Biotech Health is aligned to its expanding business requirements.
Section V – Breakdown of Product and Services:
The case study mentions that the main products and services which Biotech Health and
Life Products manufactured consisted medicinal products made from natural ingredients. The
company catered to the needs of the customers who sought medicines made from natural
products. However, the main products which ushered the company its competitive advantage is
its’ infant formulae. The organic baby food products of the consisted of the following variant:

ORGANIZATIONAL STRUCTURE2
Organic skin milk:
The first infant product which Biotech markets in its American, Canadian, Brazilian,
European and Asia markets of Malaysia as well as China is organic skin milk. The product is
made from the cows fed on organically grown grasses and not induced with any artificial
hormone. The farmers while rearing the cows had to follow the policies and standards laid by
USDA.
Organic whey:
The whey products of the company targeted to ensure healthy physical development of
the children. The product contributed towards the healthy growth of muscles, bones, skin, hair,
cartilage and overall physical growth of the children. The formula was approved by the USDA.
The whey products were available in powder form which could be sprinkled over baby food and
shakes. Thus, it can be inferred from the discussion that the product not only made infant food
healthy but also tasty. Moreover, the organic formulation of the food made it easier for the babies
to digest it.
Organic vegetable oil:
The organic vegetable oil product of Biotech was obtained from organically grown seeds.
The seeds consisted of rapeseed, canola oil, soybean, corn, sunflower and more. The organic oil
was made after cleaning and refining the oil obtained from these seeds.
Organic lactose:
Organic lactose was made by breaking down the lactose in the cow milk using organic
processes. This breaking process kept the nutrients in the milk intact. Thus, the children could
benefit from nutrients like protein, vitamins and omega 3. The lactose products of the company