ORNAMENTAL FISHERIES INDUSTRY AND CULTIVATION

ORNAMENTAL FISHERIES
INDUSTRY AND CULTIVATION
Presented by,
S.P.H.NISANSALA
Diploma in Credit Management 2017/ 2018
The Institute of Bankers
Of Sri Lanka

Acknowledgement
I have an immense pleasure in the successful completion of this project titled; “Ornamental
Fishery Industry” has tried my level best to present this information as clearly as possible.
I would like to extend my gratitude to a number of people whose help was very valuable in
completing this project.
I have completed this project under the guidance and supervision of the lecturer, Mr. A. R.
Ahamed Nawaz I will be failed in my duty, if I do not acknowledge the esteemed scholarly
guidance, assistance and knowledge given by him in completing the research.
I would also like to thank the staff of the institute of bankers of Sri Lanka and the staff of
NITA and NACDA for support on this.
Then I would like to thank Mr. Thilina Pathum for sharing his knowledge and experience
with me about the fishery industry as experienced producer.
Mere acknowledgement may not redeem the debt I owe to my parents, brother and friends for
their direct/indirect support during the entire course of this project.
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Abstract
In this study mainly discuss about ornamental fishery industry and its trends in the world and
locally. This industry has huge demand all around the world. There are many countries
engaged with this industry and there are many producers, sellers all around the world. It
means many suppliers and vendors in the world. Sri Lanka also does this business very well.
Under this in here discuss about product, marketing feasibility, technological feasibility,
financial feasibility and business environment of this industry.
Attention to the product there are many products which are marine water fisheries, fresh
water fisheries and brackish water fisheries. Main buyer of these fishers is United Status
America. Main producer is Singapore. Sri Lanka has huge demand and they fulfill 2& of the
world demand.
Describe about the marketing feasibility world demand can divide mainly two parts. Marine
water and fresh water is these two parts.
In technological industry people who are engaged with this industry use many technologies
and government also introduces many technologies by many ways. They organize training
programs and trade shows for this. Exhibitions also have done good part for developing this
industry.
There are two parts for business industry those are external market and internal market of the
industry. SWOT analysis and PESTLE analysis are helps to study external and internal
market of the industry. There are many government rules and regulations under this.
Financial analysis of the industry is very important part and mainly it identify equity capital,
profit, fixed cost, variable cost, market share of the industry etc. When we calculate this we
can identify credit need and owners capital not only that we can identify profit of the
business.
There are some risk factors of the industry and we can reduce them by using many things.
Key words – Ornamental Fishery Industry, Market, Technology
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Table of Contents
1 Introduction........................................................................................................................2
1.1 Purpose of the project.................................................................................................2
1.2 Product description.....................................................................................................2
1.3 Promoter’s profile.......................................................................................................3
1.4 What is the expect from the bank................................................................................4
2 Analysis..............................................................................................................................5
2.1 About the Industry......................................................................................................5
2.2 Market Feasibility.......................................................................................................8
2.3 Technical Feasibility.................................................................................................11
2.4 Financial Feasibility..................................................................................................13
2.5 External and Internal Environment...........................................................................18
2.5.1 SWOT analysis..................................................................................................18
2.5.2 PESTLE analysis...............................................................................................20
2.6 Risk and Risk mitigation factors...............................................................................21
3 Conclusion........................................................................................................................22
4 References........................................................................................................................23
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1 Introduction
1.1 Purpose of the project
This report reference to the workshop we have participated about the Entrepreneur
development organized by the North Central provincial office. At the work shop I met the
banking officer from Serendib Development bank. In there we informed bank wish to support
to select once who wish to start up Ornamental Fisheries Cultivation for improve their
technical and financial management skills.
When I describe about the purpose of this project I wish to start Ornamental Fisheries
Cultivation and I need to support for start this project from the bank. I have prepared this
project for explain how I wish to process this project, what is the products, market feasibility,
financial feasibility, strategies, threats, opportunities, external and internal factors of the
industry, and what I expected from the bank.
1.2 Product description
When we describe about the Ornamental fisheries are attractive colourful fishes of peaceful
nature. Those are kept as pets’ suitable place of an aquarium or garden pool. People hope
enjoying their beauty, fun and fancy. In other words, we can call ornamental fishers as “live
jewels” for their beautiful coulors and playful behavior.
People get more advantages from this business and as pets. As a business this product has
high demand not only the local market but also all around the world. When the person starts
this business he has more opportunity to develop his business.
These Ornamental fisheries are mainly three ways which are fresh water fish products, and
marine fish products. In my project I wish to select only fresh water fish products as my
product. World high demand also shows this fresh water fish products. As a percentage it is
90% of full demand of the industry.
There is more difference fishes are in different names. Most demanded fish called as guppies.
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Not only guppies but also we can identify fishers are swordtails, platys thorns tetras, angels,
gourami’s catfishes etc.
The result of my study I wish to cultivate crafts, zebra and gold fish. There are three types of
zebras and gold fishes. Zebras are in red, yellow and luminous colour. Gold fishes are in
Orinda, calico and red caps.
We can see many advantages of this industry as below,
 Self employment opportunities
 Land usage & suitability
 Foreign income generation
 Minimum investment & minimum space
1.3 Promoter’s profile
Back Ground
I am Hasitha Jayawardana and I am 20 years old. I live in Kuliyapitiya area and expect to
start a business near to our area. I have one brother and one sister and still not married. I
done my AL in commerce stream and got one B and two Cs. Then I started doing AAT. My
father is a business man and mother is a retired teacher. Father has a good experience about
business handling and business ideas. I think it is a big support to me and my mother also
like to support me when I doing this.
We have a land near to Pannala Kuliyapitiya road and I hope to start my new business at
there. Its owner is my father. I think it is suitable area for this fresh water fish cultivation. We
can collect the water from near stream and well water also at there. It has big trees and not
came sunshine directly to the land. It is better to fishery cultivation.
Qualification (Technical and Professional)
I have done my AL at commerce stream and I done AAT exams also. I think it is important
to me for handling the business and manage the financial features. I wish to start a certificate
cause about the fishery cultivation at the NACDA and its duration is one and half months.
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