Motivation Issues Faced by Africa Retail Company: Woolworths, Ghana

To investigate the motivation issues faced by an
Africa Retail Company with reference to
monetary and non-monetary rewards: case
scenario of Woolworths, Ghana

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
AIM AND OBJECTIVES...............................................................................................................1
RESEARCH QUESTION...............................................................................................................1
RATIONAL.....................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Employee motivation is one of the major attribute which is required for getting success
and improving performance of the organization (Dörnyei, 2001). Every company uses
appropriate strategies for augmenting the level of motivation of personnel but still inappropriate
implementation of strategies leads the occurrence of motivational issues at workplace. Rewards
system is one of the major strategy which is applied by organizations for raising the employee’s
motivation. The current research is based on motivational issues (Maslow, 2013). Regarding this,
it has been chosen Woolworths which is one of the major organization of Retail industry of
Africa. It is facing a serious issue regarding motivation. The current research will focus on role
of monetary and non-monetary rewards system in encouraging employees to give their best
outcomes. Regarding this, study will follow a very specific process which will comprise
literature review, research methodology and data analysis. Along with this, author will also use
number of tools, techniques and methods for attaining aim and objectives and resolving research
issue in effective manner.
AIM AND OBJECTIVES
Aim:
“To determine the motivation issues faced by Retail Company of Africa with reference to
monetary and non-monetary rewards: A case scenario of Woolworths, Ghana”.
Objectives:
 To identify the major motivational issues of Woolworths.
 To understand the role of monetary and non-monetary rewards in employee motivation of
Woolworths.
 To suggest appropriate strategies to resolve motivational issues from Woolworths.
RESEARCH QUESTION
1. What are the major motivational issues of Woolworths in Ghana?
2. What is the major role of monetary and non-monetary rewards in employee motivation of
Woolworths?
3. How can Woolworths resolve motivational issues in effective manner?
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