Outsourcing - Decision Making of Nike

Running head: OUTSOURCING
Outsourcing
Name of the Student:
Name of the University:
Author Note:

1OUTSOURCING
Executive Summary:
The report aims at providing an insight into the outsourcing decision making of the giant
sportswear brand Nike. The report commences with a description of the internal and the external
factors that led the firm in undertaking its outsourcing decision in offshore. The report puts
forward a literature review on the decision of outsourcing based on the various viewpoints. The
report also analyzes the decision of outsourcing and discusses the long term impacts of the
outsourcing decision that included the impact on the company profit, reputation and sales. The
report also puts forward strategies that drive the company towards improvement in the aspect of
the sales and quality.

2OUTSOURCING
Table of Contents
Introduction:....................................................................................................................................4
Literature Review............................................................................................................................4
Analysis:..........................................................................................................................................6
Synthesis:.........................................................................................................................................7
Conclusion:......................................................................................................................................8
References:......................................................................................................................................9