Overcoming objections in sales: A conversation between a seller and a buyer

Running head: MARKETING
Marketing

2MARKETING
Seller- Hello. I would like to sell Macadamia hair masque, which is one of the finest products of
my company. All the customers will be able to get a high-quality product at a low cost. As a
result of this, your saloon will be able to make a good profit.
Buyer-How do we believe that his product will be good for our customers and what are the
newly added advantages that you offer through this product? (Objection 1)
Seller- Madam, I can assure you that this product will surely give you some new advantages that
you have not got previously. This product will be able to give shine and also check the hair from
whitening. This is kind of a multipurpose product that can fight all hair issues.
Buyer- I agree but at the same time, I would like to add that, we have been taking products from
Mr. David, the manufacturer of the hair natural's Pvt. Ltd. I have a very old connection with him
and I am much satisfied with his products. I have also got positive reviews from all my
customers' whim I have treated or suggested with this product. So, why should I buy your
product that gives almost a similar kind of advantages? (Objection 2)
Seller- Madam, I understand that you have a very old connection with your old client and it is
really very tough for you to accept any kinds of change all of a sudden. I am not asking you to
bring any sudden change in your daily routine. All I ask is to give this product a try.
I will also show you the total value that you will get from this package I am not only
offering you with the product but at the same time, I am also offering some free gifts and some
exciting offers along with this product. Consumers who will be purchasing the maximum number
of products will get the maximum amount of advantage. We offer some free gifts along with this
product