Overview And Strategy of MAS Holding

Motivational Strategy using by MAS holding to
motivate their employees.
MAALIK CASSEER-00088120-LEADESHIP MANAGEMENT

Contents
1. Introduction of MAS Holding
- The 3 principle of MAS holdings success.
2. Motivation is important for an organization?
3. The 3 pillars of success, enhance organizational performance of MAS
Holdings
4. Motivational strategy that MAS holdings using for motivate their employees
and also these methods helps to optimal achievement of MAS organization
objectives.
5. Financial Motivation based on MAS holding.
- Financial Motivators (extrinsic motivation)
- Non-financial Motivators (Intrinsic motivation)
6. Non-Financial Motivation based on MAS holdings
- Recognition
- Positive workplace environment
- Job Enrichment
- Participation
7. Different strategy for addressing and managing unsuccessful performance
and demotivated employees in MAS Holdings.
8. 7 key elements to build a Strategy for MAS Holdings
9. Continuous Improvement strategies for MAS Hodlings
10.Leadership and management approaches for managing performance support
continuous improvement.
11. Conclusion
MAALIK CASSEER-00088120-LEADESHIP MANAGEMENT

Introduction of MAS Holding
The MAS tradition began when Mahesh, Ajay, and Sharad Amalean brought lingerie
manufacturing to South Asia in 1987. What began as a venture down an unusual route has
resulted in MAS being a leader in the clothing industry.
MAS is one of the world's most well-known design-to-delivery solution providers in the garment
and textile manufacturing industries, with a portfolio of companies. It is also South Asia's largest
garment and textile company. The company is based in Sri Lanka and employs approximately
95,000 people across 52 production plants in 17 countries. It also has design locations in
important style capitals across the world.
MAS is proud to be known across the world for its high ethical standards and environmentally
friendly workplace. The cultivation of people, their passions, and their ideas has transformed
MAS from a business to a worldwide community that collaborates with some of the world's most
iconic companies in fashion and timeless style.
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The 3 principle of MAS holdings success.
01- Products
With a focus on innovation, sourcing sustainably, and pioneering circularity at scale, MAS aims
to increase its sustainable product offerings to 50% of its revenue by 2025 Improving products so
that they last longer, consume less resources, and can be recycled after use is central to the
strategy of producing quality goods to counteract disposability.
Sustainable sourcing will be done by collaborating with MAS' supply chain to identify
sustainable raw material alternatives. The cooperation with Eco Spindles to make Sri Lankan
Cricket World Cup jerseys from waste PET in 2019, 2020, and 2021 has already showed
progress toward this aim. MAS firms recycled almost 21 million plastic bottles in 2020 alone to
generate cloth for their clients. For MAS, closing the loop on circular production is critical, and
strategic collaborations are essential to accomplishing this aim.
02- Lives
Recognizing that its biggest assets are its workers and the local communities, MAS seeks to
empower women, offer meaningful employment, world-class workplaces, and enable positive
influence to create vibrant communities.
Women Go Beyond, a broad portfolio of initiatives to prevent gender-based violence, empower,
educate, offer skill development, leadership development, and career progression for women,
was developed by MAS in 2003 to serve the primarily female workforce (70 percent). Women
Go Beyond is MAS' signature female empowerment initiative, which adheres to the UN
Women's Empowerment Principles, and has produced 3.7 million opportunities for women
inside MAS and its communities since its establishment in 2003. MAS provides pre- and post-
natal classes, on-site and off-site daycare, and breastfeeding spaces, among other things, to help
moms. MAS hopes to empower 100% of women on the production floor and boost gender
representation in management to 30% by 2025 through these programs.
03- Planet
Project Photon, a multi-roof solar panel effort launched in 2017, was designed to address
emissions reductions in part. Currently, 48,000 solar panels cover 18 MAS sites, contributing to
a global renewable energy utilization of 57 percent. As part of its objective to value waste, MAS
established Eco-Brick at MAS Fabric Park, which converts textile sludge to bricks, to solve the
problem of ETP sludge and effluent waste within MAS while also supplying building materials
for the firm.
MAALIK CASSEER-00088120-LEADESHIP MANAGEMENT