P1 Roles and Responsibilities of the Marketing Function of ALDI
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Added on 2020-10-22
P1 Roles and Responsibilities of the Marketing Function of ALDI
Added on 2020-10-22
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function of ALDI..............................................1P2 Different roles and responsibilities of marketing relate to the wider organisational contextof ALDI.......................................................................................................................................4TASK 2............................................................................................................................................6P3 Marketing mix to the marketing planning process to achieve business objectives...............6TASK 3............................................................................................................................................9P4 Produce and evaluate common marketing plan for an organisation......................................9CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................13
INTRODUCTIONMarketing is the process which help in selling and promoting company products orservices in the large market place. Marketing is the study of management operation fordeveloping interpersonal relation. In this, it can be used for offering, bringing and framing thecustomers and also satisfy them towards effective goods and services of an organisation. Theconcept of marketing is considered as the procedure of administration where goods and servicesare shifted to the consumers who are satisfying their all requirements and needs. Along with this,it is method and techniques which help in conducting innovative activities and functionseffectively. The process of management includes developing strong relation, adopting best andsuitable strategies, determining demand of customers and face off the rivals for achieving desiredgoals and targets of the company (Berkowitz, 2016). Marketing includes four elements such asproduct, price, place and promotion. This report is based on ALDI which is multinationalsupermarket chain with around 10,000 stores in 18 countries. The production and developmentof new product of ALDI is to improves the technology and its system which can be framed onvarious prices that are totally depend on capacity of the customers. TASK 1P1 Roles and responsibilities of the marketing function of ALDIThe organisation concept has been shifted to the buyers with the assistance of marketingprocedures. It is necessary evaluation of the management for exchanging effective relation. Themarketing operation mainly deal with development, exchange, communication and deliveringproducts to their potential buyers at market place. It is that analysis which is critical and majorconcept locality elements of an enterprise. Through the marketing activities and functions, ALDIwilling to convince the major target customers regarding their unique and innovative type ofproducts in better manner. Along with this, they will required to fulfilling all needs and demandsof buyers while they are purchasing different types of goods and services (Brassington andPettitt, 2013). In this stage, all the major rivals is encouraged and specific goods has been sellingin the large market place. The main work of this firm is to make buyers capable for purchasingcertain brand and its existence in the whole market area so they can easily earn huge amount ofincome and profitability. Marketing is that practice which provide help to the company forgaining attention of large number of buyers towards their services and products. 1
Marketing define to the awareness and promotion method for the organisation brands,products and services. In this, an enterprise need to divide huge amount of budget with the helpof marketing campaign due to this, they require to determine the significance of such activitywhich can be capable for giving more profits. For this, they make sure that all the promotionaland advertisement activities having unique and creative product which attracting more buyers. Inaddition to this, they required to evaluating and understanding the importance of differentmarketing functions and at this time, company need to be aware about their new commoditieswho are offering various services or facilities at the same department (Desai, 2013). All themarketing practices are developed by the company and it has increasing the demand andrequirements of customers towards their unique services or products. The main motive of thiscompany is to satisfying their customers regarding all goods. They need to sell their products butbefore, organisation need to carry out various marketing activities for convincing the buyersregarding their effective products and services. With the alteration in time, trends are required to change so company mainly focus onbuyers needs and demand. This can be declared that in current time period, marketing is becamemain focused origin to purchasing capability and bargaining power of customers has beenincreased. The marketing company main mission is to increasing the consumer and they arecapable for improving their profit ratio. Thus, company require to adopt certain strategies andpolicies of marketing that are based on customers needs and requirements which help inachieving desired goals and targets. ALDI is multinational supermarket chain that is situated in Germany. This is the retailingcompany that provides various types of goods and services to their customers at large marketplace (Dibb and Simkin, 2013). Along with this, all the major marketing activities and functionsrevolve around products elements of such goods where they are offering effective commoditiesto the potential buyers. There are various types of marketing activities and functions that ALDIrequired to perform and these are described as under:Distribution – It is that type of element which provides details about innovative productsand services which can be distributed in the large market place, therefore this will depicts thatwhich type of method and technique can be adopted by company products and facilities in bettermanner. For example, ALDI has certain roles in their showroom but if they does not conduct2
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