ESSENTIALSS INTRODUCTION ON THE MMARKETING FUNCTIONS
Added on 2020-07-23
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MARKETINGESSENTIALSS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1) The key roles and responsibilities of marketing functions within an organisation..............1P2) The roles and responsibilities of marketing that are related with firm.................................3TASK 2 ...........................................................................................................................................6P3) Comparison among Tesco and ALDI through marketing mix.............................................6P4) Basic marketing plans for firm.............................................................................................9CONCLUSION .............................................................................................................................11REFERENCES .............................................................................................................................12
INTRODUCTIONMarketing can be considered as the place where various marketing activities are held atlarge level and exchange goods and services in terms of money. Marketing can be evaluated asthe combination of various activities that has a huge impact on organisational performance.Promotion, sales, purchase, public relation and marketing campaign are some important tools ofmarketing (P. Crick and Spencer, 2011). Tesco Plc is a chosen company for this particularreport. Tesco Plc is trading as Tesco and it is a biggest British multinational general and grocerymerchandise retailer company who deals in variety of goods and services in respect to satisfyingthe needs and wants of customers. This report contents the study about the key roles andresponsibilities of marketing function and the relation of roles and responsibilities with businessorganisation. The comparison of two different organisation with the help of 7 P' s of marketingmix will also be discussed in detailed manner. The marketing plan will also explained ineffective manner. TASK 1P1) The key roles and responsibilities of marketing functions within an organisation.Market is place where large number of people meet together for satisfying their needs andwants in terms of money. The concept of marketing states that the major aim of marketing isrelated with finding out the wants and needs of customers and providing variety of goods andservices as per the demand of buyers in order to fulfilling their basic needs. In this modern erachoice and preference of customers are changing rapidly as per the change arises in market trend,so organisations are concern on identifying new trends in respect to developing their productionas to providing satisfactory products and services to their potential buyers. Marketing functionperform significant role in taking effective decision that are beneficial for growth and success offirm. efficient implementation of marketing functions are helpful in introducing new andinnovative product at market place, that are more useful and effective in achieving competitiveadvantage in this competitive era. The process of marketing is also plays important role in carryout all business activities in right direction as it has various components which are essential forgrowth and progress of firm. Roles and responsibilities of marketing functions are described and under:1
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