Evaluation of Theories and Techniques of Motivation in Apple Inc.

P2 Evaluation of theories and techniques of
motivation in Apple Inc.
Motivation is a concept use in organization to encourage and
promote the employees to work hard and make efforts to
achieve the organization goals. This objectives and goals help
organization in growth and development of their activities.
The motivation is something which is responsible for
employee’s actions (Schneider, 2010). The motivation theories
are developed to which are used by Apple Inc. to motivate and
encourage their employees to work efficiently and effectively.
These motivation theories includes the following:

Maslow’s theory of motivation: this theory is defined that
the employees of organizations must be motivated by
providing them salary on the basis of their needs.
 Physiological needs: the employees work firstly to satisfy
their basis needs which includes water, food and shelter.
The employees get motivation when they get such amount
for their jobs which satisfy their basics needs. Apple Inc.
provides the attractive salaries to their employees which
satisfy their basic needs as well as them also can use their
salaries to satisfy their other needs.
 Safety needs: after satisfying the basic needs the
motivation level of employees increases to work hard to
get more benefits which help them to satisfy their safety
needs.

 Social needs: when the basic and social needs satisfies
then employees get the motivation to work more to earn to
satisfy their social needs like needs which can be fulfill by
interactions etc.
 Esteem needs: this needs can be satisfied when employees
work hard. This can be possible when employee are
motivated to work (Buchanan, and Huczynski, 1997).
These needs are related to self-respects of employees.
 Self-actualization needs: this needs can be satisfy after all
the needs are satisfied and for this employee needs huge
amount of resources. To satisfy these needs employees are
motivated to work hard.