Internet Marketing

This presentation discusses the mechanics of search engine marketing, suitable opt-in email marketing, guidelines for best practice in online public relations, and how businesses can use new digital media communities for marketing. It also includes references for further reading.

INTERNET MARKETING
(TASK 2)

INTRODUCTION
 This presentation is having focus on Smart
Restoration Limited company which is having
partnership with Medium Blue Search Engine
Marketing company which supports them in internet
marketing.

2.1 Mechanics of Search Engine
Marketing
In today scenario life without search engine is like life without
spices. Every person spend maximum of their time in searching
things. Search engine is a platform for various companies
to make their brand globally recognised. Many emerging companies
prefer to have their advertisement on search engine as it is cost
effective. It is beneficial for the start-ups to have such big platform
where their brands get promoted with minimum cost. Though
sometimes this makes the sites slow as various pops ups emerges as
it is unpaid advertised. It is beneficial for the company but will
show the result after some time it will not result in immediate
effect.

Continued...
Tools on the basis of which search engine will charge :
Pay Per Click : Company whose advertisement is popping up will
have to pay the amount on the basis of per click on the perspective
advertisement. So the Smart Restoration Limited has to pay a fix
amount against on every click which they get on their links.
Keywords: Each website is having a content which is related to the
company and his products. So the marketing companies are putting
some extra relevant keywords in web content to increase their
efficiency to increase their positions on search engines like; Google.

2.2 Suitable opt in E mail marketing
Customer satisfaction is a prime motive for each and every
company. Identifying the customer needs and selling goods
according to their needs is the basics of marketing. Sometimes
customer get irritated when companies peeping up in their life and
which lead to the ignorance of the customer towards the company.
Thus Smart Restorations company focus on satisfying their
customer and offer the mail to the random customer by taking their
prior permission which bring them in to notice of their brands this is
known as the email marketing. However sending mails to
customers without their permission is single opt-in process which is
generally found in trash or spam in their mails.

Continued...
They has to use old customer data to communicate
with them by e mail, here is an email letter represented
for discounts offers for their old customers;
Respected Sir,
You are our pride customers and we want to expand this
relationship by making our best services for you. We have
an attractive discount offer on purchase of products and
free gift vouchers.
REGARDS
Marketing Manager of Smart Restoration Limited.

2.3 Guidelines for best practice in
online public relations
Online public relation influence the customer to know about their product or
brand and invest with us by using various platforms such as web search on
internet. Company makes various relations through social media with the
customers to strong their market presence.
Advantages:
Through the networking sites customers will get to know about the company
more.
By attracting customers Smart Restoration can increases their brand value.
Encourage customers to work with their company by creating online content and
reviews.
Disadvantages:
Customer not always trust on the company because of various frauds on internet.
By lacking of safety measures company can face difficulties to work online

2.4 How businesses can use new digital
media communities, e.g. file-sharing sites
New digital media is the latest method for doing marketing of the
products and every business involved in the different marketing
technique. Along with this company have to use the social media so
that they can find out the best platform to sell the product. The most
important social media is Facebook and this is used by the consumers
and Smart Restoration Ltd. Do the advertisement in supporting the
product on its webpage which increases the productivity of the entity.
Another media by which company can sell the merchandise is
Chatroom. This can be used to make the proper communication
between the seller and buyer and make a policy to sell the products
which helps in attaining the goals and objectives. Another is
YouTube by this digital media the furniture company can present the
real view of merchandise by the video presentation so that they can
provide the proper satisfaction of consumers and establish trust.

REFERECES
Christiansen, L., 2011. Personal privacy and Internet marketing: An
impossible conflict or a marriage made in heaven?. Business horizons.
54(6). pp.509-514.
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet marketing: a
content analysis of the research. Electronic Markets. 23(3). pp.177-204.
Fagerstrøm, A. and Ghinea, G., 2010. Web 2.0’s marketing impact on low-
involvement consumers. Journal of Interactive Advertising. 10(2).
pp.67-71.
Fawzy, L. and Dworski, L., 2010. Emerging Business Online: Global
Markets and the Power of B2B Internet Marketing. FT Press.
Gangeshwer, D.K., 2013. E-commerce or internet marketing: A business
review from Indian context. International Journal of u-and e-Service,
Science and Technology. 6(6). pp.187-194.