Internet Marketing

Internet Marketing
(TASK 2)

Introduction
Internet is essential in all sector and it has their own significance in
these. Most of the peoples are using internet on their daily basis so it
is easy for a company to make their products promotions and sale
by internet. It has several type of marketing tactics which would
useful for a company. E mail marketing, social media marketing and
pay per click marketing are some options which have their
importance in marketing of a product.

2.1 Mechanics of Search Engine Marketing
Search engine marketing uses the tools which are required to make the
company website more visible on the search engines when any user
searches for anything related to that. The companies specialized in this
method, only uses the tools for organic or unpaid advertisements at
minimum cost.
This method helps in increasing the visitors on the site but it also includes
free and unwanted traffic which makes the site slow to response. It gives
larger brand recognition to the company and higher return on investment
and growth. As good as it sounds, it takes a long time to show it's effect
on the business and longer time to show results on ROI. It is cost
effective which means every company must be investing in it and to stand
out from the crowd one has to invest way beyond.