(P25) Marketing in Travel and Tourism

Plan and Justify integrated campaign for Thomas Cook summer 2017 holidays
Introduction-
Integrated promotional tools it helps the Thomas Cook
to be popularize in public. This tool can be termed as to
make the product more popular among the customer
with the help of online as well as offline medium.
Through online medium it includes advertisement of the
package on different websites such as Facebook, Twitter
and other can be utilize. The publication of e-brochure
also helpful for them for providing features of Egypt
and Morocco along with the advantages of packages.
The stated firm can also launch an application so that
people can easily linked with the different services.
Moreover, the offline medium of
services such as Television, radio along with
the billboards which can be used by the firm.
Other than this, by offering discount and
premium on the package which helps in the
enhancement of sales of package. With the
help of given techniques, the holiday
package to Morocco and Egypt will be
successful and also helps the brand to make
it popular among the customers.