Assignment - Social Media Marketing | Thomas Cook
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Added on 2020-02-03
Assignment - Social Media Marketing | Thomas Cook
Added on 2020-02-03
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ConclusionAliquam nec lacus eget sapien venenatis semper. Donec placerat. Phasellus bibendum semper ligula. Duis vitae massa. Integer suscipit. Donec non elit vel nunc tincidunt iaculis. Nam in urna. Pellentesque eu enim. Nam pellentesque libero nec velit. Aliquam quis sem. Nulla vestibulum vehicula arcu. Vestibulum feugiat eleifend elit. Proin condimentum molestie urna. Etiam ut diam. Quisque viverra lectus ac lectus. Donec ultrices, nisi nec mollis ultricies, quam diam aliquam enim, eu vulputate sem leo non magna.1Marketing in travel and tourism: Thomas Cook 2017 holidays promotional campaign to Egypt and Morocco References:Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles ofmarketing. Pearson Australia.Minazzi, R. (2014). Social media marketing in tourism and hospitality. Integrated nature and the role of the promotional mixTo achieve great results in marketing Thomas Cook should integrating various promotion tool like advertisement, personal selling, sales promotion, public relation and digital marketing among others in campaigning the 2017 summer holiday to Egypt and Morocco.AdvertisingThis method creates awareness to many customers around the world. It also persuadescustomers to consume the product and remind them that the product still exists. Someadvertisement channels that can be used by this organization includes radios, televisions,newspapers, and magazine. Additionally, the company should continue to utilize internetsAds.Public relationThomas Cooks should also consider utilizing unpaid advertisement means like publicrelation. In this kind of promotion, an organization can sell itself by supporting sportsactivities or other activities that promote their corporates social responsibilities.Sales promotionIt is one of the oldest and effective ways of promoting products. Thomas Cook has used thismethod in the past. They can decide to give 20% discount for their first 20 clients to buy the2017 summer holiday package. Furthermore, other promotion tools like premiums andcontest can be used to boost sales.Personal sellingThis strategy used people who have knowledge about the product to convince potentialclients in a one on one encounter either through phone calls or face to face. Personal sellingcan also involve the use of one person to convince a group of people who are gatheredtogether. This method is good as it offers immediate feedback in case clients have questionsregarding the services (Armstrong, Adam, Denize, & Kotler, 2014)..Digital or interactive marketingDue to the advancement of technology organization can reach a wide range of clientsanywhere in the world through marketing approaches such as the use of emails,mobile phone calls and marketing in social media platforms. These platforms includeFacebook, Twitter, and Instagram among others. Social media marketing has beenone of the current trends in the business world. Thomas Cook utilize this marketingbecause it is free and it can help the organization reach a wide range of its clients aswell as potential clients.Planed and justified integrated promotional campaign for Thomas Cook summer 2017 holidaysAn integrated campaign utilizes traditional and digital medium such as emails, directmarketing, and in-store promotions to pass the message to as many people as possible(Minazzi, 2014)). In a plan to create awareness of the 2017 holiday package to Egyptand Morocco, Thomas Cook is launching a promotional campaign on the same. Thiscampaign reaps the benefits of using offline and online channels of communication.The digital media uses Internet platform such us Twitter, Facebook, Instagram,Internet ads and blogs to campaign the tour. Televisions, radios magazines,newspapers, and billboards will also be used in marketing to reach the wide range ofpeople who may not get the information online. Other promotion methods likepersonal selling, public relation, and sales promotion methods will be applied. In salespromotion, 25% discount will be given out to the 25 groups to book the 2017 holidaypackage.
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