(P25) Marketing in Travel and Tourism

Thomas Cook
Marketing essentials

3.1 Presenting issues which are associated
with the development of marketing mix
4Ps
Product: Changes in customer’s want and expectation
level, facilities and services offered
Price: Consciousness of customers in relation to
higher prices, competitors strategy, Seasonality,
destination
Place: Channel of distribution
Promotion: Education level, preferred mode, usage of
social media etc.

3.2 Assessing the importance of service sector
marketing mix elements to the travel sector
Extended elements of marketing mix are highly
significant for Thomas Cook in the following way:
People: Customer handling, quick response of issues,
development of innovative tour packages.
Process: Online offering and booking
Physical evidence: Creative web page, images