Impact of E-commerce on British Retail Industry

This research project aims to understand the impact of E-commerce on the British retail industry, with a case study of Argos, Wood Green branch. The research objectives include understanding the conceptual framework of E-commerce, analyzing the impact on Argos, investigating issues related to E-commerce on British retailers, and providing recommendations for improving E-commerce business.

Research Project

Introduction
• In the modern era most of the organizations are engaged in the E-
commerce. Its an online transaction business which provides multiple
benefits to the consumers and entities both.
• In the globalized era consumers take much interest in purchasing through
online stores rather than traditional mortal stores.
• Business to business (B2B) is the fast growing business in which
companies exchange information and goods to consumers via internet and
other advanced technologies (Coiro and et.al, 2014).
• Online trading has increased the revenues of most of the organizations to
great extent.
• Present report will discuss the concept of electronic business and its impact
on the British retail industry will be discussed.

Research Title
Research Aim
To understand the impact of E-commerce on the British retailer; Case study of
Argos, Wood Green branch.
Research Objectives
• To understand the conceptual framework of E-Commerce.
• To analyses the impact of E-commerce on Argos, Wood Green branch.
• To investigate the issues related to E-Commerce on the British retailers.
• To provide recommendation for improving e-commerce business of Argos,
Wood Green branch.

Research Methodology
Sampling: For the present study random sampling have been selected by the
scholar. The rationale behind choosing this technique is that it gives every
individual equal opportunity so researcher can collect best information by
this method. For the research 15 managers have been selected from the
Argos as sample
Data collection methods: For collecting primary data, researcher has taken
support of questionnaire and has designed some questions. Some previous
statistical facts and figures have been selected from books, journals and
internet articles by the researcher for this study.

RM
Data analyses methods:Thematic analyses is the best method through which
scholar can identify the positive and negative impact of online trading on
the overall business performances. As managers are the key persons in the
organization they can tell effectively about the reasons of growth and
decline sales.
Ethical considerations:thical consideration is one of the important part of
research, if researcher miss this part then overall dissertation may get
failed. By concentrating on the ethics scholar can maintained the accuracy
and reliability on the research work. Scholar has maintained the privacy
and all data are used only for the present study (Leavy, 2015). Data will
not be liked for commercial purpose. Researcher has maintained high level
of objective while carrying out the research.

RM
Research Limitations:
• Limited time
• lack of financial resources

Summary
• Frequency of customers to purchase products of Argos online

Method for the payment people used for online purchasing

Sales of the Argos is being increased or not after engaging in the e-commerce
business

Major benefit of Argos with engaging in the e-commerce business

Main issue which is faced by the entity in the e-commerce business?

e-commerce has reduced the operational cost of the Argos

population really take interest in the online trading

Conclusion
• From the above it can be concluded that e-commerce impact on the overall
performance of the British retail industry to great extent.
• Though there is high risk of hacking and leakage of privacy, But in the
modern technological era there are many options which can reduce the risk
of security.
• Argos, Wood g
• reen Branch will also get benefited by the e-commerce. With the help of
this, cited firm will be able to make connection with the mass audience and
will be able to enhance its brand image worldwide.

Recommendation
• The major issue in the e-commerce business is the hacking and leakage of privacy.
But form overcoming these problems cited firm can use advanced anti hacking
software and technologies which can save the data and can protect the system from
being touch in virus and other hackers.
• Apart from this issue, lack of skills of employees to handle advanced software is
another problem if Argos involve in the e-commerce business.
• But to reduce the expenses cited firm can give training to its staff members so that
they can learn the technical skills and can improve their knowledge. By this way
they will be able to make effective communication with customers and by this way
sales volume and brand image of the organization will get enhanced to great extent.

References
• Ashraf, M., Jaafar, N. I. and Sulaiman, A., 2016. Impact of Instrumental
and Social-Psychological Beliefs on Customer Satisfaction with Online
Product Recommendations. Asian Journal of Business and
Accounting. 9(2).
• Bakker, R. and et.al., 2015. Measuring party positions in Europe: The
Chapel Hill expert survey trend file, 1999–2010.Party Politics. 21(1).
pp.143-152.
• Berger, A. A., 2015. Media and communication research methods: An
introduction to qualitative and quantitative approaches. Sage Publications.

Thank You