Business Strategy: Mulberry's Mission, Vision, and Core Competency

Business strategy
TASK 1
1.1, 1.2, 1.3

Introduction
Business strategy can be defined as the tactics made by the organization to
compete with the rivalry brand. Further, the presentation will discuss
about mission, vision, core competency of Mulberry. It will stress on
Boston Matrix and product life cycle.

1.1 Strategic context and
terminologies of Mulberry
 Mission- The mission of the firm is to make their organization a
leading brand name in the area of luxury market.
 Vision- Mulberry has the vision to enhance their market share by
expanding their business in different countries.

Cont....
Objectives – These are the small targets through which the firm develops
its name in the market. The objectives of Mulberry are as follows:
 To increase the market segment
 To develop positive brand image in the minds of the customers
 To provide high quality products to their users