BUSINESS STRATAGE TABLE OF CONTENTS FOR MULBER 16

BUSINESS
STRATEGY

TABLE OF CONTENTS
TASK 1......................................................................................................................................3
INTRODUCTION....................................................................................................................16
TASK 2....................................................................................................................................16
2.1 Organizational audit for Mulberry.................................................................................16
2.2 Environmental audit for Mulberry by using PEST analysis with references to porter
five force model...................................................................................................................18
2.3 Importance of carrying out the stakeholder’s analysis...................................................19
TASK 3....................................................................................................................................20
INTRODUCTION....................................................................................................................20
3.1 alternative strategies for Mulberry.................................................................................20
3.2 The most suitable strategy for Mulberry organization...................................................21
TASK 4....................................................................................................................................22
4.1 Role of the individual at the time strategy implementation...........................................22
4.2 Resource requirement for the strategies suggested for Mulberry..................................23
4.3 Targets and timescale required for monitoring and achieving the strategy on time......23
REFERENCES.........................................................................................................................25

TASK 1
Slide 1

Slide 2

Slide 3
Through the vision and mission it can be witnessed that Mulberry is keen
for becoming successful in the field of luxury market. Due to this reason,
they are focusing on the innovation in their products. Further, with by
seeing the vision and mission, the firm is keen on makes strategy to gain
competitive advantage.

Slide 4
From the objectives, it can be seen that the firm is focused on increasing its customer
segment so that they can increase profitability of the organization. On the other hands, by
providing quality products, the firm can easily retain its customers.