( P44 ) Sales Planning and Operations

SALES PLANNING AND
OPERATIONS (TASK 2)

Steps for planning new
product
 Sales mindset
 Product inventory
 Introduction
 Marketing
 Setting prices

2.1 Principles of selling
The selling process is based on some specific
principles where companies have to make
strategies for planning about sales. As per the
basic principles of selling some rules are
followed for it which are as follows:
 More listening than talking
 Relationship building
 Caring

Planning for new
product
 As per the present scenario, The Body Shop
Company is launching a new sunscreen which
will be offered for a both men and women. This
product will be launched b a proper planning
through setting target market, ascertaining
marketing strategy etc. as per the budget.
 This step shows the first step of mindset where
the company has made a mindset for coming up
with said product. Research for this has also been
done.