P(54) Marketing in Travel and Tourism

Task- 3

3.1 Issues in the elements of
marketing mix
• Product: The core services offered by Titan travels
concerned with hospitality.
• Price: Price should be competitive as the market is getting
so high in each type of thing.
• Place: The place is the key factor in the travel and tourism
sector, the business can be increased only on the basis of
the place.
• Physical environment: The physical environment includes
the placement where the businessperson set up the
business.
• Promotion: The industries in tourism sector do not pay
much attention on promotional strategies.
• People: The marketing segment is done only to make sure
about the people of the society which are come up as the
customers.
• Process: The process of marketing is should be so
effective for the betterment of the company.