Internet Marketing

Internet Marketing
TASK 2

Introduction
Internet marketing is one of the type of the marketing
in which the company use online web and email to
promote their product and services. These days
internet marketing has the wider scope because now
a days large number of population is using the
internet on their different devices like mobile
phones,laptops, tablets etc. It is a form of marketing
by which company can promote it brand and
increase the sales by the web and online tools of the
marketing(Jobber and Ellis-Chadwick., 2012). The
company can promote its brand name targeting the
large population at a time and in quicker and easy
way.

2.1 Demonstrate the mechanics
of search engine marketing
Search engine marketing is a form of online marketing that
included the promotions of website by increases the peoples
visibility in search engine result pages primarily though paid
the per advertising on the internet. Smart relationship limited
use this marketing element for to grow the business in an
increasingly competitive marketplace. It is the one of the most
popular means of
finding web sites, second only to following links
on web pages. The company use this marketing function for
paid advertisement that appear on search engine result pages.

Continue....
Search engine mechanics to understand the looming freedom of
information problem the company need to review the work of
search engine. A wed page is all the information displayed in a
browser window including text and graphics. Search engine
have spiders robot programs that follow links from the pages
and different sites to collecting the information. This function
store the entire text portion of the pages in a cache to allow to
users to access the page in the original sites is unavailable. Its
determine the orders in which result are displayed in using a
ranking algorithm.