Marketing in Travel and Tourism

Marketing in Travel and Tourism

TASK 3

3.1 Discuss issues in the product, price and place
elements of the marketing mix
Product- One of the important aspects of marketing mix is to design the
products or services according to the tastes and preferences of different
kinds of customers as their major aim is to accomplish all the goals and
the objectives within a given period.
Price- The cost aspects affecting the sale of all the tour packages
designed by an entity like Thomas Cook by catering all the needs and
higher expectations of the customers. Price is the monetary consideration
paid by an individual to the firm as in exchange they get all kinds of
important services offered by an entity.
Place- The place play an important role in the tour packages as the exotic
beauty of particular lace will attract wide number of customers towards
all the services offered by an entity in order to achieve al the desired aims
and the objectives within a given period.
Promotion- The basic aim of the business is to aware external market
customers located in the external environment in order to grab higher
market opportunities in order to cater all needs and the expectations.