The Role of Packaging in Brand Activation: A Case Study Analysis of PEPSICO AMEA

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Added on 2023/06/03

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This report analyzes the strategic issues faced by PEPSICO AMEA, including changing consumer behavior, high cost, and brand image due to local culture adaptation. It provides alternative solutions such as social media marketing, creative and cost-effective packaging, and promoting healthier products. The report also includes a budget estimate for implementation.

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The Role of Packaging in Brand Activation: A Case Study Analysis of PEPSICO AMEA

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