Media Business and Society - MBA Assignment

MBA – Media Leadership program
UNIVERSITY OF CUMBRIA/ROBERT KENNEDY COLLEGE
Assignment Title:MEDIA BUSINESS AND SOCIETY
Current Course: CRKC7009 – Media Business Society
Enrolment Date:09 May 2022 – 31July 2022
Professor:George Thomas
Student ID: Enoch Ephraimson
TABLE OF CONTENTS
ABSTRACT
2

P a g e | 1
INTRODUCTION 2
Company Overview3
Political Economy of Media 3
SWOT Analysis 4
Netflix SWOT Analysis 4
Strategic Issue 4
Recommendation 5
REFERENCES 5
Abstract
Most ofthe business model conjecturedis more or less an extemporization of
previous implements. Furthermore,every new embracing business chooses
to succeedin a particular strategy.The principle of astrategy is the roster

P a g e | 2
every aspect of the future of the company like the resources,
structure,andrisk assessment to handle. The topic of the assignment is to
reviewand carefully analyze prismatic establishedbusiness strategies. It
begins by analyzing the current principle and delvinginto other aspects of
this dogmatism. Surely, all kinds of models can bringperceptioninto how to
approach using smart implementations, but it is demanded to adhere to the
core. This analysiswill bring an acute as to whether this is the right path for a
proposed business plan.
Introduction:
Some different types ofbusinesses can be picked out from all kinds.Some of
the popular strategies from SWOT analysis, conducting a PESTEL analysis of
the industry, and bestselling authors are the blue ocean strategy. The blue
ocean strategy indicates an innovativeconcept that chance into untapped
market potentialand shares about the idea is free from the overcrowded
market and a market where the competition isirrelevant. SWOT analysis
strategy can simply beexplained by each letter that stands for strengths,
weaknesses,opportunities, and threats apart, yet the five forces strategy
factors and,PESTEL analysisdetermine the competition in an industry.
Because of working togetheron some projects in our productionwith Netflix,
it’s more appropriate to search Netflix as what this course has given.
Netflix establishedthat is leading the industry however most
capriciousmarket. Likewise,in the frontierinternet streaming market based on
the Subscription, previously, Netflix had indubitable absolute success to grow
in the industry every month which is achieving more brimful.
Nevertheless,Netflix is going to face a new challenge to maintain as the
leader in the business. There have been arisen many competitors in the
industry competing with Netflix for market dominance, especially, Apple TV,
Amazon Prime Video, and Disney Plus which are the biggest competitors with
their lavish financial support to invest.These major three companies already
launchedservices in 2019. And other established competitors are HBO GO
and Hulu. The company is continuously losing market share even the swift
developmentof major competitors shows demonstratestrongly grow the
revenue in 2021.This industry will be growing heavilyaccess to compatible
devices to gain with a few global consumers. The customersbuy a plan that
suits all of their unique requirements when increased product competition
acknowledges.Control in this industry has moved undoubtedly to the
consumer and more power to the suppliers of content production. It is
considerably raising operating costs for streaming services as collaborative
services arenow charging for the rights to the same Television and Movies.