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HC 1021 : Interpersonal and E-Communication

   

Added on  2021-06-14

11 Pages2630 Words56 Views
HC 1021INTERPERSONAL AND E-COMMUNICATIONINSTITUTIONAL AFFILIATION(S)STUDENT NAME[Pick the date]

Page | 2The research made on interpersonal and e-communication strategy has found that technology in contemporary businesses has become one of the recent social movements that shows how communication processes have changed from previous times. In order to achieve strategic positions, businesses have to explore current organisational literature to get an insight of current practices. This thesis will explore how business communication has evolved over past few decades along with finding out the role of mass media in business practices. The skills required by today’s businesses have changed from telephones and faxes to emails and social networks. Earlier, social media was infancy and social media sites were treated as unprofessional method for communication in business. But, nowadays business owners have to incorporate e-communication strategies in their communication strategies to achieve sustainable growth in their businesses (Bria n.d.). To understand the effects and variety of speculations required for organisational communication strategy, this essay will analyse the researches made by various authors to blend the understandings of illegitimate online and offline methods utilised by today’s organisations. Along with it, finding out key challenges and opportunities related to present business communication methods has also become necessary to find out how the business has evolved since last two decades. Many elements of organisational communication strategies have changed, therefore, whether the matter has become easier or difficult has become questionable remark (AT&T INTELLECTUAL PROPERTY 2008).Successful businesses utilises many methods of communication process to make people informed about their smooth operations. 21st century business owners understand the need of continuous process in communication to keep an eye on hurdles during their businessoperations (Emily 2016). But, the challenges related to business communications have become so critical that it affects the overall communication process. Diversity in workplace

Page | 3has become major challenge faced by multinational companies in which employees from different backgrounds and culture are present at same workplace and possess different viewpoints (Bank 2014). Although diversity is equally important to build team works and acknowledge different work culture, still the challenges to interpret messages becomes persistent within organisations. Technological advancements like social media, web and emails have also developed various communication challenges’. Information’s interpreted face to face contains facial expressions along with making the interpretation turn into personal expressions. On the other hand technological interpretations like emailing, messaging and social networking contains digital transformation of messages that avoids personal touch in it. Challenge lays here is that the receiver may not make apparent about the information promptly or even may take it the wrong way. Budget is also a matter for consideration in small businesses as to compete with others who have more advanced technology becomes difficult. Business who have untrained workers who relies on traditional methods of communication can also posses communication barrier. Since such kind of employees remains unaware of advantages of present business communication skills like use of social media and internet, the owners of the business has to suffer from weakness in their communication systems(Eigen n.d.). Business and associations that exists in today’s marketplace, are categorised according to the changes adopted by them. If the members of management teams identify core challenges and opportunities behind present communication systems, they can perform their activities with efficiency. For this, understanding basic challenges becomes crucial as managers of 21st century have been facing many technological changes since lasts few decades. According to Waechter (2017), the internet has affected the way in which people looks upon information’s from different perspectives. Information’s are available nowadays from different media and in multiple formats through which general public and stakeholders

Page | 4of business can get victory. Thus, businesses are expected to examine the roles of stakeholders as well as nature of information accessing from other members. The opportunitylies here is that businesses can gain insight on expectations of stakeholders. Since their experience’s values for delivering important information, the decision taken by today’s firms is made according to it. This opportunity brings additional challenges like relying on newer technology and avoiding threats related to security. With the increased security threats, businesses of 21st century even have to suffer loss of valuable data whereas others using obsolete technology also suffers due to incapable information’s (Waechter 2017). For understanding the impacts of social media and business communication changes in 21st century, this essay will make a case study of a sustainable business, Amazon. Information about Amazon’s background and present communication strategy have enabled to get an insight how companies have changed their approach from traditional to digital communication process both internally as well as externally. Amazon has come upon a long way since its establishment in the year 1995 while observing present turnover of about $135 billion. The company performs exceptionally powerfully as measured in terms of revenue pervisitor which is the one thing that can be learned how to earn from financial websites and social media. Whether it is a search engine, social network, website or transitional retailers, the company has been able to manage them with expertise. From the beginning, the company’s mission was to offer “Earth’s biggest selection and to be Earth’s most customer-centric company”. According to the CEO of the company, to achieve core objective of the business, one needs to focus on competitors along with focusing upon technology (Solis 2015). Focussing on business model and communication tactics compliments businesses where stakeholders and people interested in company’s affairs are involved. Amazon believesthat focussing more on customers can prove better and to delight customers by giving products according to their preferences adds further benefits to the company. Therefore, the

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