Concepts of Marketing: Doc

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[ CITATION MBA20 \l 1066 ][ CITATION MBA20 \l 1066 ]Table of content
Introduction..........................................................................................................
..2
I. Introduction to the notion of marketing, inclusive of current and future
trends...............................................................................................................3
1. Definition of
Marketing............................................................................................3
2. Concepts of
Marketing............................................................................................3
3. Current and Future trends......................................................................................3
II. An overview of the different marketing
processes......................................5
1. Definition of Marketing process..............................................................................5
2. The marketing
process...........................................................................................5
III. Explanation of The importance of a marketing director in an
organization
1. The roles of Marketing
manager.............................................................................6
2. The importance of Marketing
manager...................................................................6
IV. How marketing influences and interrelates with other functional
departments of the organisation...................................................................7
1. Marketing and Sales
department............................................................................7
2. Marketing and Finance
department........................................................................7
3. Marketing and Human Resource
department.........................................................8
4. Marketing and Production
department....................................................................8
5. Marketing and Customer sevice
department..........................................................8
6. Marketing and Logistics
department.......................................................................8
V. The importance of marketing in an
organization....................................................................................................9
VI. Conclusions..................................................................................................10
VII. References

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4.

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Introduction
Marketing essentials is an important function in any organization. The main function of
marketing essentials is to enable products or services to be communicated to the right
people. This assignment will focus on the role of marketing essential and its correlation
to another function in the organizations.

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I. Introduction to the notion of marketing, inclusive of current and future
trends.
1. Definition of Marketing.
Marketing is an activity that a company performs to promote the exchange of
goods or services. Marketing considered as advertising, publicity and sale
techniques. The company may do the marketing on its own or will have
companies specializing in the marketing jobs. In the other way, we can say
that marketing is searching the needs and wants of the potential buyers, then
provide what they need and wants.
2. Concept of Marketing.
The marketing concept is mostly about finding out the need and want of
potential consumers and supply the that demands. Moreover, marketing is
also the exchange relationships between the companies and the consumers.
That is not really about money exchange. That is about the ideas for the
companies and the demand of the consumers. The companies are not really
creating a product and just sell them to the market. These companies actually
research consumer demands, then production what the consumer really
wants. Companies that do well in marketing are more likely to be market
leaders. Marico's marketing concept focuses mainly on men. Especially when
this market is not well developed in the south east Asia market. Focus on
product renewal ideas that suit the needs of south east Asia market.
Currently, Marico is focusing on marketing in low competitive markets and
becoming a leader.
3. Current trends and Future trends.
Current trends Future trends
Product Existing products are
often made from
chemicals or materials
that are not friendly to
human health and the
environment.
Companies will prioritize
research and
manufacture of products
that are environmentally
and human-friendly.
Mainly natural products
or mild substances.
Promotion Current advertising
often focuses on the
type of advertising
market, such as
advertising via TV,
banner, media.
Companies will focus on
investing in advertising
through social networks.
Use AI to identify
customer needs through
social media and
personalized advertising
for that audience.
Distribution Current forms of
distribution are usually
distributed by mail and
paid directly
Distribution in the future
will focus on online.
Payments are made
online and the product