Emerging Trends in the Digital Marketing Environment
Identify key emerging trends and assess their impact and influence on the organization's digital marketing activities over the next twelve months.
32 Pages6158 Words275 Views
Added on 2020-10-22
Emerging Trends in the Digital Marketing Environment
Identify key emerging trends and assess their impact and influence on the organization's digital marketing activities over the next twelve months.
Added on 2020-10-22
ShareRelated Documents
PAGE COUNTTask 01 (a) 01 PageTask 01 (b) (c)10 PagesTask 02 (a) (b) (c)06 PagesTask 03 (a) (b) (c)08 PagesTotal25 Pages
Membership Number | 40039948TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 01..........................................................................................................................................4a) Organisation summary.............................................................................................................5TASK 02........................................................................................................................................16a) How emerging trends could influence future online acquisition strategies for Hayleys.......16b) How emerging trends could influence future online conversion strategies for Hayleys.......18c) How emerging trends could influence future online retention strategies for Hayleys...........20TASK 03........................................................................................................................................22a) Two digital marketing objectives for emerging digital marketing trends..............................23b) Developing a digital marketing strategy to achieve goals and objectives ............................23c) Resources required for implementation of digital marketing mix.........................................26CONCLUSION:.............................................................................................................................27REFERENCES:.............................................................................................................................27P a g e2 | 32
Membership Number | 40039948INTRODUCTIONDigital technology has transformed the way of doing business. It has provided a platform for growth and development. It has created a vast number of opportunities for business to expand their operations in different markets. Along with this, various types of tools are being used in operations that have changed the method and functioning of business. Due to this, there are various new trends that have emerged in digital technology. It has forced organisation to implement those trends so that efficiency can be increased. Besides this, those trends have helpedin developing effective marketing strategies. With this, business is able to monitor strategies and making changes accordingly. In addition to this, advancement in digital technology has opened up new areas for marketing. This has created both; negative and positive impacts on business. However, for this, several measures have been developed to minimise the negative impacts. Alongside this, now focus of organisation has shifted on digital strategy. It has benefited it to a great extent. This has increased the profits and developed products and services. For present report, organisation selected is The World of Hayleys. It belongs to conglomerate sector and operates in Sri Lanka. The existence of company at national level requires effective marketing strategies.P a g e4 | 32
Membership Number | 40039948TASK 01PRESENTATIONEmerging trends in the digital marketing environmentTo: Senior Managers Team, The world of HayleysFrom: Marketing ManagerDate: 05/06/2018P a g e5 | 32
Membership Number | 40039948a) Organisation summaryVISIONTo be Sri Lanka’s corporate inspiration at all times.MISSIONDelivering superior shareholder value by unleashing the full potential of our people and achieving leadership in all our domestic and global businesses.Organisation Name- The world of HayleysType of Organisation-Hayleys PLC is a Sri Lankan multinational & diversifiedconglomerate. Hayleys accounts for 2.73% of Sri Lanka's export income. The Companyoperates through seven broadsegments: Global Markets andManufacturing, Agriculture, Power andEnergy, domestic and industriallighting, transportation and Logistics,Leisure and Aviation, Consumer, andInvestments and Services. Hayleyscomprises over 130 business units andsubsidiaries, 9 of which are publiclylisted in the Colombo Stock Exchange.Size of Organisation- It operates in overall Sri Lankan market and is having 36000 employeesworking in it.Product and Services- Hayleys isengaged in different sectors andproduces different types ofproducts. The company operates inseveral segments that areagriculture, power, energylogistics, etc. Its products areconstruction materials, consumergoods, fibre, etc. and services areleisure, aviation, etc. The sectors inwhich Hayleys is engaged are FMCG, aviation, fibre, BPO, etc.Customer Base- Hayleys is highly engaged in B2B business. It majors buyers are medium andlarge-scale business. Besides this, in FMCG sector Hayleys target the entire population of SriLanka. It products goods and services to both B2B and B2C.Competitors- Its main competitors are Cargills, Atitken spence, Expolanka, etc. P a g e6 | 32
Membership Number | 40039948P a g e7 | 32
Membership Number | 40039948P a g e8 | 32
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Digital strategylg...
|38
|6045
|20
Membership Number | 40039948lg...
|47
|15004
|149
Benefits of Online Community for Sales and Marketinglg...
|71
|19357
|44
Sri Lankan Market - A Study of Technological Aspects and Environmentlg...
|24
|5901
|97
Mastering Digital Channelslg...
|7
|1959
|342
Analysis of Business Environment Doclg...
|26
|4916
|1978