The Global Business Environment: Assessment 2

This report discusses the impact of the pandemic on the auto mobile industry with Range Rover as a case study. It covers the decrease in sales, financial statements, affected share values, labour, and operation and supply chain management. It also suggests success factors for the industry with consideration to mega-trends like autonomous vehicles, connectivity, internet of things, artificial intelligence and data analytics.

Global Business Environment
Assessment — 1

Table of Contents
Global Business Environment..........................................................................................................1
Assessment — 1...............................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The impact of the pandemic on the auto mobile industry............................................................3
Success factors for the industry with consideration to mega-trends............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In general, it has been already known that during the recent pandemic many organizations and
industries have a huge impact on their business and economy scale. Many organizationals has to
deal with economy loses which directly affected the country growth and development. In this
report, in the context of auto-mobile company named Range Rover mentioning the impact of the
pandemic and developing the survival and success factors of the industry (Basu, and Ferreira,
2021). Along with this, an appropriate analysis will be created or performed with well research
information. In this report, will discus about the impacts of the auto mobile industry with the
help Range Rover company.
MAIN BODY
The impact of the pandemic on the auto mobile industry
The recent pandemic Covid19 has put the huge and disaster impact on the business and world
economy as well. Controlling this huddle government has attempted a world-wide lock down in
the countries to protect the human creature on land. This lock-down has aid to limit the spread of
disease as it has quickly affected the counties and disturb the value chains of the most important
industries. Over the last 18 months, the auto mobile industry also has been impacted and
generate loses and economic shares in the market. In the research, it has also founded that the
pandemic Covid19 has affected the organization named Land Rover which is situated at United
Kingdom. Here performing the area of auto mobile industry and its Covid impact.
Decrease sale : In any organization, it has already known that during the COVID-19 pandemic
each industry or business has suffered a lot (Kim, 2020). In the context of mentioned company
Land Rover also deal with many obstacles and one of them is describing the decrease of sale
objectives. Due to the pandemic, the auto-mobile companies has majorly effected and leads them
to obtain high losses. Because of this rapid increasing of Corona virus, government has decided
to attempt the lock-down activity in different countries. Doing this act, the Land Rover company
has to keep their place close for a long time which decreases the sale in different countries. The
decrease of sale value directly affected the company shares and leads them to move downward at

the market positions. The company should consider the backup plan for the natural disaster
recovery and focus on the analysis of the automotive business market.
Financial statements : The second issue is introducing the concept of financial records which is
the main part to run an organization. Each industry or business requires a well maintained
economy from which they can obtain the higher growth in the market and provide a well-
structured objective to an individual (Celi, Guarascio, and et.al., 2020). The Land Rover
organization has faced the economic issues in this pandemic. It has been researched that this
company has generated the 10% loss than previous 2 years of market. Land Rover is the top most
auto mobile company which generates maximum profit but due to the lock-down the company
has not be able to improve their growth and development. Accordingly, the company requires
focusing on the finance management so that during these kinds of disasters they can be stayed at
stable position and can balance the economic values. The auto mobile industry has large impact
on their business and creates issue which lead them at lower spot at the market level.
Affect share values : Looking at the impact of recent pandemic includes the effect share values
of the organization. In 2020, the pandemic period the company Land Rover prices dip 12% in
retail sales at 5,06,545 units for the financial year. Because of this Covid 19 crisis the
organization has leads to obtain the heavy losses and also not able to pay or serve the taxes
amount to the government in the definite position (Li, Wang, Liu, and et.al., 2020). However, as
the time passes the company has balanced their share values but with the second wave of Corona
virus it again accelerated the growth and development of the company to lower position. As the
share values decreases the company obtained the high loss and not able to keep the accurate
strategy to furnish.
Labour : During the COVID, the most affected part of any organization is labour people. The
global crisis denotes to implement the lock down act to prevent the risk assessment to an
individual. Working in a company increases the risk and life threat from the viral disease which
causes people to fall sick. Along with this, labour community also get affected and loses their job
and employment as many organizations are not able to keep their employee paid till the
reopening of the market. In the pandemic, it increases the unemployment and made people to
suffer from financial crisis as well. The Land Rover labour also had affected during the recent
pandemic which deals them to obtain lower productivity and economic management.

Operation and supply chain management : The stakeholders is effected majorly during the
Coronavirus Disease (Dunn, Hood, and Driessen, 2020). In the auto-mobile company named
Land Rover the stakeholders had a huge impact which includes manufacturers, employees,
labour and consumers. All are the main part to run an organization. It has known that a company
requires different departments and people with different responsibilities and duties to drive a
business. Similarly, the auto-mobile company also requires this stakeholder from which they can
earn and develop themselves at higher position. Due to this pandemic, the operations and supply
chain management got distributed and not able to fix the deal in the beneficial way. The Land
Rover organization has not able to balance the supply chain management and requires a strong
evaluation of the market positions to work effectively.
Success factors for the industry with consideration to mega-trends.
Autonomous Vehicles : In general, the success factor includes this statement. The auto-mobile
industry has developed in the effective way by providing and supplying the autonomous vehicle
in the entire world. This term clarifies the production where the vehicles are self driven and aim
to minimize the human needs and requirements and move forwards to transform everyday
transportation (Guan, Wang, Hallegatte, and et.al., 2020). This factor also reduces the accidents
and life threatening risk through the different technological equipment’s such as AI computer
vision which identify the obstacles along the travel route. In research, it has founded that the
company has manufactured the autonomous vehicle where human has controlling the sports car
outside via the smartphone. It also includes the instruction which provides detail to park the car
in the accurate manner. According to this manner, Land Rover company also can utilize this
manufacturing strategy which will lead them to obtain the success and develop themselves in the
effective manner.
Connection : Nowadays, it has known that digitalization is rapidly growing and aiding the
human to grow. Regards to the auto mobile industry, the connectivity has been exhibited which
describes the vehicle to differentiate from another vehicles in the network. In other words, it
helps to ease the tracking of the vehicle data for various and different reasons such as insurances,
driver safety measures, maintenance and fleet management. This connectivity helps one vehicle
to interact with another (Sharma, and Nicolau, 2020). Along with this, it also enhances the traffic
safety and provide the best driver convenience. It is also considered as an autonomous vehicle
plan and strategy where the automatic functions are exhibited. A company Land Rover also can

utilize this function from which after the Covid crisis they will be able to obtain the better
economy and development in the market.
Internet of things : In general, the rapid increase of the technology improving the entire world
economy system. This internet of things is available at every place at each work process.
Nowadays, without the internet things, human feel difficultly to maintain and balance their work
procedure in the beneficial manner. The internet is playing a vital and huge role in the success of
the industries and business (Agrawal, Wankhede, Kumar, and et.al 2021). Small to small and bug
to bug business requires the internet to move and drive their business at successful position.
Along with this, auto-mobile industry is developing with this internet things and helping them to
grow and make a position in the market. In these industries, now with the development of the
internet and technologies the IOT enables the communication between the vehicles and
infrastructure components. It includes the direction of the roads and maps the path and also solve
the traffic information and guides. Apart from this, with the utilization of the internet the
automotive industry also reduces the pollution and energy expenditure with the better fleet
management. Even with the rapid growing auto mobile industry, the payment for fuel and tolls
are also automates the technology.
Artificial Intelligence : Viewing the AI feature which demonstrates the technologies such as
machine learning, deep learning and computer visions. In the context of auto mobile industries
artificial intelligence playing a vital role as they are utilized to guide the driving of the cars,
manage the fleets and also provide a safety measures to the drivers (Turkyilmaz, Dikhanbayeva,
Suleiman, Shaikholla, and et.al., 2021). Practising the artificial intelligence can increase and rive
the production and helps to reduce the costs. For example : a company can implement complex
AI solutions and runs the automotive electronic control units serves the robust and reliable to
develop autonomous mobility. Looking at driver experience, they had a safe This AI also
supports the different function of the industry included the design, supply chain, production and
post-production. Apart from this, it also provides the services such as insurance. Here are some
cases where auto-mobile utilizes the AI :
Computer for malfunction detection.
It also improves the quality control and lower down the waste management procedures
Proper maintenance to enhance the production in the effective manner

Data Analytics : In this factor, it describes the big data analytics which helps and inform various
decision throughout the vehicles (Hill, and Menon, 2020). This feature support to collect and
gather the appropriate information and data which accelerate the growth and development of the
organization. In any organization, data analytics are the important activity which has to be
implemented and push the successes of the company. Looking at the auto-mobile industry, it also
utilizes the data collection and analytical function to decide their growth and development. The
Land Rover company also can utilize these activities as it will aid them to maintain the
production, sales, supply chains and also a product design (Vrchota, Řehoř, Maříková, and et.al.,
2021). The collection of the data will help to sustain the growth as the company collect the
information related to the market trends attract and approach the consumer which increases the
sale and production along with improvement in the economy structure. It will also help to
evaluate the risk management through the collection of data and can lead the company to secure
their management accordingly.
CONCLUSION
In this report, it has been concluded that the recent pandemic has put the different impacts on the
auto mobile industry and from which it also disturbed the world economy values. The Covid19
pandemic makes huge impacts on the Land Rover company and drives their market position
down. The brief has demonstrated the different area where the company has affected during the
Covid times which affected their production and sales and also reduces it shares value in the
market. In the context of this Covid impact, the report has also mentioned or performed the
success factor from which a company can again drive their success at high proposition in the
market and also can develop its economic values which will be beneficial for both the company
and its particular country as well. This report ensures that performing this success factors an
organization drive their business at a successful position and achieve the higher growth in the
auto mobile industry.

REFERENCES
Books and journals
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Challenges and opportunities post-COVID-19. Transport Policy.103 pp.197-210.
Kim, R.Y., 2020. The impact of COVID-19 on consumers: Preparing for digital sales. IEEE
Engineering Management Review, 48(3).pp.212-218.
Celi, G., Guarascio, D. and et.al., 2020. A fragile and divided European Union meets Covid-19:
further disintegration or ‘Hamiltonian moment’?. Journal of Industrial and Business
Economics.47(3).pp.411-424.
Li, X., Wang, B., Liu, C., and et.al., 2020. Intelligent manufacturing systems in COVID-19
pandemic and beyond: framework and impact assessment. Chinese Journal of
Mechanical Engineering.33(1).pp.1-5.
Dunn, A., Hood, K. and Driessen, A., 2020. Measuring the effects of the COVID-19 pandemic
on consumer spending using card transaction data. US Bureau of Economic Analysis
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Guan, D., Wang, D., Hallegatte, S., and et.al., 2020. Global supply-chain effects of COVID-19
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