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Paper on International Marketing

   

Added on  2020-05-16

11 Pages2327 Words40 Views
Marketing
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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the StudentName of the UniversityAuthor Note
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1INTERNATIONAL MARKETINGExecutive SummaryThe purpose of the following paper is to describe about the marketing strategy of the ebikesmanufacturing companies. The two companies that have been focused here are the Australiancompany Dilenger Electric Bikes- Gold Cast and American company Bullls ebikes. Themarketing strategy that both the companies can take up has been discussed in this segment. Thiswill be very much applicable for both the companies. The important things that are very muchuseful in terms of making marketing strategies are properly discussed in this paper. All the otherthings like the target segmentation; policies for foreign expansion have also been discussed inthis paper as well. The marketing mix is also discussed over.
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2INTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................3Overview of the organizations.........................................................................................................3Dilenger Electric Bikes- Gold Cast.............................................................................................3Bulls ebikes..................................................................................................................................4Marketing strategies.....................................................................................................................5Customer value................................................................................................................................6Target market segmentation............................................................................................................6Four P’s or Marketing mix..............................................................................................................7Promotion....................................................................................................................................7Price.............................................................................................................................................7Place.............................................................................................................................................7Product.........................................................................................................................................8Market entry.....................................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
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3INTERNATIONAL MARKETINGIntroductionThe following paper will be discussed mainly on the marketing strategy of the ebikes oethe electric bicycles. In the modern era dominated by technology, it is highly expected that thehuman beings always crave for more. They want to get the more benefits from the technologicaldevices. These devices help them to move faster in the busy roads. The ebikes or the electricbicycles are such innovations indeed. These ebikes are run by the electric motor. These vehiclesare definitely heavier than the other vehicles. There are several types of ebikes available all overthe world now. The electric motor that is used in this context is sometimes small in size and sometimeslarger. The popularity of these ebikes has grown with time. Nowadays many people are fond ofusing the ebikes properly. There are some other names given to these ebikes such as power bikesand booster bikes. The batteries of these ebikes can be recharged as needed. The companieswhich produce these ebikes must go through a proper marketing strategy so they can attract thecustomers towards them. Overview of the organizationsDilenger Electric Bikes- Gold CastThe journey of this organization began in the year 2007. The beginning of theorganization started in a way when an engineering firm that was based in Australia began theirdream of building a custom bike frame (Dillengerelectricbikes.com.au, 2018). They wanted tobuild it from the rods made by stainless steel. The complex arrangements took a long time tomake it. Suddenly, an idea of motorizing this bike came to their minds. The firm was anengineering one and this idea did not seem to be an impossible one for them. They had been
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