BA3150 - Marketing Research, The Research on the Zest Sedan
12 Pages2867 Words16 Views
University of London
Market Research (BA3150)
Added on 2020-03-03
About This Document
The BA3150, research paper discusses the marketing research conducted by the business organization named Tata Motors to target specific market segments consisting of customers and manage the delivery of their new product. Tata Motors unveils the new Zest sedan for the customers of the middle segment because it is neither a hatchback nor a big-sized car and can serve the customers well. It is a new entry in the mid-sized car segments, and Tata Motors has created an aggressive launch strategy after conducting marketing research.
BA3150 - Marketing Research, The Research on the Zest Sedan
University of London
Market Research (BA3150)
Added on 2020-03-03
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