MARK 1115: Introduction to Marketing
Added on 2020-04-15
18 Pages4954 Words40 Views
EntrepreneurshipPolitical Science
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Running head: MARKETING STARTEGY OF A CONFECTIONERY START UPMarketing strategy and planName of the studentName of the universityAuthor Note:
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1MARKETING STARTEGY OF A CONFECTIONERY START UPExecutive Summary:The aim of the paper is to study the marketing of a start-up confectionerymanufacturer selling candies in Greater Vancouver, Canada. The company chosen is ahypothetical company called Peppermint Pop. The firm manufactures candies with chocolateexterior and minty interior with the elders and young people as its target customers. Thestudy would delve into the market conditions of Canada and finally into the marketingstartegies. The findings of the study show that the start-up-candy maker should position itselfas a candy maker catering to both young and old customers. The market of Canada is stableand profitable.
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2MARKETING STARTEGY OF A CONFECTIONERY START UPTable of ContentsExecutive Summary:..................................................................................................................2Current marketing situation:......................................................................................................2Political:.................................................................................................................................2Economic conditions:.............................................................................................................3Social:.....................................................................................................................................4Technology:............................................................................................................................5SWOT Analysis:........................................................................................................................5Strengths:................................................................................................................................5Weakness:..............................................................................................................................6Opportunities:.........................................................................................................................6Threats:...................................................................................................................................6Objectives and issues:................................................................................................................7Objective 1:............................................................................................................................7Objective 2:............................................................................................................................7Issue 1:...................................................................................................................................7Issue 2:...................................................................................................................................7Target market:............................................................................................................................7Marketing Strategy.....................................................................................................................81. Positioning and Value Proposition.....................................................................................82. Product Strategy.................................................................................................................93. Pricing Strategy..................................................................................................................93. Channel Strategy..............................................................................................................105. Integrated Marketing Communication Strategy...............................................................11Conclusion................................................................................................................................11
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3MARKETING STARTEGY OF A CONFECTIONERY START UP
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