Paper On Marketing & Society Nestle Company

Running Head: Marketing & society
Marketing & society

Marketing & society
Executive summary
The paper talks about the target market of Nestle Company. The Company achieved good
position in the market. Company believes in providing quality services to its customers. The
report talks about the marketing segmentation of Nestle, and their targeting and positioning. The
way through which company is identifying and fulfilling the needs of the customers is diverse
than its competitors. This will enhance the customer satisfaction and will result good position in
the market. Customer satisfaction will lead to the Brand Loyalty. In the segmentation it is clearly
shown that company is trying to expand the business globally. According to the areas, company
target the audience after understanding their requirements. The efficiency and effectiveness will
enhance the quality of the services. The quality will lead to the demand and result in the good
positioning in the market.
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Marketing & society
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Market segmentation.......................................................................................................................4
Geographic segmentation............................................................................................................4
Demographic segmentation.........................................................................................................5
Psychographic segmentation.......................................................................................................6
Behavioural segmentation...........................................................................................................6
Advantages and disadvantages of different segmentation...........................................................6
Target market...................................................................................................................................8
Primary and secondary target market..........................................................................................9
Positioning.....................................................................................................................................10
Recommendation for positioning strategy.................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
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Marketing & society
Introduction
Nestle is one of the leading FMCG company, founded in Switzerland. Currently, the company is
having an operation in almost 86 countries. The company consists of the 339,000 employees
along with the sales of more than $130 billion in 2014. By the year 1906, Australia had become
the second largest export market for the company. Nowadays the company is making the sales of
more than $ 550 million across the world. Nestle include some famous brands such as Nescafe,
gourmet, Kit Kat, Maggi, Nestea, etc. (Nestle, 2017)
The company is having a good market and follow the marketing strategies. The company has
adopted the culture of different countries and has established their operations. The report talks
about the market segmentation, target audience and position of the brand in the market (Venter,
Wright, & Dibb, 2015)
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