Marketing Communication | Nestle Company
11 Pages3178 Words421 Views
Added on 2019-11-25
Marketing Communication | Nestle Company
Added on 2019-11-25
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Running Head: Marketing communicationMarketing Communication
Marketing CommunicationContentsExecutive Summary.....................................................................................................................................2Introduction.................................................................................................................................................2Segment Analysis.........................................................................................................................................3Communication Objectives..........................................................................................................................4Alternative styles of creative advertising.....................................................................................................5Media Plan...................................................................................................................................................5Media selection.......................................................................................................................................5Evaluation....................................................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................9Executive Summary This project is about the IMC plan of the nestle company. It consist all the promotional tools thatare used by the company. In this plan different sales and promotion techniques are used for
Marketing Communicationenhancing the image of the company products in the mind of the customers. The company which is taken into consideration is Nestle. The Integrated marketing plan will be discussed by considering this company. The product is chocolate which is launched under the nestle company.IntroductionThe report is about IMC used by the Nestle Company. It consist all the tools that are used by the company for marketing communication. Nestle is considered as great supplier of the food and drink products. There are a wide range of products like Chocolates, Coffees, milk products and all the flavors of noodles. There is a wide range of hot and cold drinks, ice cream and various bakery items. Nestle brand consist of kit- Kat, crunch and Nescafe. The company has launched a joint venture in more than 80 countries. The market of Nestle was enhanced in 1906 and it servedmany sale agent and retailers. The head office of the company is situated in Sydney which become the headquarter for Oceania region of Australia and New Zealand. The company is renowned for the foods and drinks. It also deals with health and in nutrition. There are various products that are offered to the customers. The company gives main focus on enhancing the levelof satisfaction of the customers. Nestle company provides god quality products that enhances thenutrition and health benefits in many countries. Integrated marketing communication refers to a holistic approach to marketing communication. The company takes into consideration integrated marketing communication programs by using all the elements like product, price, promotion and place. The company is launching a new Nescafe in the market. Nestle require the strategy to take into consideration in the developed areas.The main objective of the company is to give better quality to the customers as compared to the competitors. The company focuses on enhancing the goodwill of the products in the mid of the customers.
Marketing CommunicationSegment Analysis It is seen that the chocolate is something which is loved by every person. The main target is doneon the children and teenagers. The chocolates are of wide range which to suit the different market segments. There are varieties of chocolates that are introduced in the market. The segmentation is done by dividing on the basis of customer expectations:1)Demographic segmentation: The Company segments their product which is concerned with the generations. For chocolates the company should give focus on the teenagers andchildren. The chocolates are more loved by the teenagers. The company should also take into consideration the user’s occupation.2)Psychographic Segmentation: The plan should include this segmentation in which the consumption pattern should give direct emphasis on the teenagers and their pattern of consumption. By giving direct emphasis it will help the company to attain the goals and objectives in effective manner. The company should give focus on the chocolates for those who want loves and enjoy chocolate (Shockley-Zalabak, 2014).3)Behavioral Segmentation: The Company should introduce the chocolates that are for different occasions. The company should offer attractive packages that can be offered by the customers according to the occasions. The protein chocolates should be introduced bythe company so that the people who are concerned with their health can consume it in effective manner. The consumer now a days purchase the products according the mood and occasions. So chocolate is the best product which is offered to the consumers. The company should introduce chocolates that can be consumed by the consumers by taking into consideration the mood or the special occasions (Vinhas,Sa and Heide, 2014).Communication ObjectivesAdvertising is an essential part of the organization. Without advertising no organization can attain the goals and objectives in effective manner. Advertising enhances and helps the organization in expansion. There are four objectives that should be implemented in effective manner.A.)Brand awareness: The Company should try to promote its product in effective manner. Brand awareness helps the organization to attain the goals and objectives of the
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