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Strategic Analysis of Starbucks Inc : Assignment

   

Added on  2020-04-15

9 Pages1625 Words157 Views
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IntroductionThis paper discusses the strategy of Starbucks Inc and analyzes how these strategies are modeled to help the company achieve its goals and objectives. The paper analyzesthe growth strategy of Starbucks, its marketing and communication strategy as well asmarket segmentation. An analysis of the financial performance of the company is alsodone in this paper.Starbucks` strategyStarbucks strategy is anchored around future growth by growing the number of stores across various geographical regions. Starbucks is concentrating on increasing he number of stores especially in Asia Pacific and middle East. The strategy of the company also involves elevating the coffee experience of customers and hence improving customer satisfaction. Driving at home coffee and share occasion strategy will help to diversify and increase the brands product portfolio and hence fueling growth.How is competing for StarbucksCompetition for Starbucks is stiff but the company has a strong brand that helps it to be competitive and it has helped the company to maintain its market leadership position(McGee, 89). Some of the main competitors for Starbucks include Dunkin` Donuts and McDonald`s. Competition from substitute drinks such as Soda is also high.

Where is competingCompetition for Starbucks is widely spread in all regions that the company operates. Competition is very intense in Europe and US. The company differentiates products depending on the market and the type and level of competition.Types of competitive advantage experienced by StarbucksThere are two types of competitive advantage;Cost competitive advantage involves a company competing in the market by minimizing cost and hence offering goods and services at lower prices compared to their of the competitor. Differentiation strategy involves a company exploiting its ability to differentiate products and services and hence help the company become more competitive than other players in the industry (Jeyarathmm, 134). The cost may remain high but products offered are unique and hence customers will be attracted to the company.Market segmentationStarbucks segments its market based on a variety of factors. These aspects include;Geographic market segmentation- Starbucks divides its market depending on the geographic location of outlets. This is done according to the continent in which the company is operating.Demographic segmentation- Demographic factors such as gender and age are used by Starbucks when developing products e.g there are special products made for kids.

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