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Paper Entrepreneurship Project

Added on - 20 Nov 2019

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The honest kitchen1Entrepreneurship projectThe Honest KitchenStudent nameInstitute of afflation
The honest kitchen2ContentsIntroduction...........................................................................................................................................3The Aspects of Pet Food Industry......................................................................................................4Analysis of the Firm and the Industry as a whole..............................................................................4Major Policies and Practices of Pet Food Industry- The Honest Kitchen............................................5The Social Presence of the Company.................................................................................................6The Organisation System...................................................................................................................7Recommendations and Conclusion.......................................................................................................7References.............................................................................................................................................8
The honest kitchen3IntroductionThis paper is being developed in order to analyse all the aspects of the working of one of themost popular industry in the pet food sector of business- The Honest Kitchen. This is anentrepreneur endeavour which has marketed a unique concept by targeting a niche audienceamidst the increase in the nuclear family system. And, their increased needs for familialframework and security.Statistics associated with different countries of the world show that about 40% of the peopleespecially children grow up with pets as their companion from their birth. The major benefitsof the pets have help with learning at the young age of the children, and also keep them activethroughout the years of their life.[ CITATION Bil17 \l 1033 ].Pets have also been seen to providenot only physical activeness, but also provide an emotional comfort to the people of thefamily that the pet belongs to, and also provides completeness to the whole family also interms of fun. With the number of benefits that pets provide to us, it is important for themembers of the family to look after the health of these pets just like a family member, and thehealth of a pet basically depends not only on their medical routine but also on the foodprovided to them (Ward and Keeland, 2015).This whole concept was brought into light by a lady Lucy Postins, who today is known as oneof the greatest entrepreneurs of her business sector. On being interviewed, Lucy mentionedthat this idea struck her while making food for her own pet dog when it was sick with aninfection. She was trying to make food for her dog with ingredients from their own food, andsaw the mess in the kitchen, though she was upset seeing the mess, she was glad that the food
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