The impact of Multinational Technology firm in a Different Business Environment : A Case study of Microsoft in UK

This study explores the impact of Microsoft on the UK business environment and investigates the factors associated with globalisation to increase trade across different areas of the international market. It focuses on the role of multinational technology firms in promoting international trade and the benefits of globalisation in terms of economic growth and development. The study also discusses the project management plan, including cost, time, scope, risk, and resources involved.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Title: The impact of Multinational Technology firm in a Different Business Environment : A
Case..................................................................................................................................................1
study of Microsoft in UK................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the research.........................................................................................................1
Rationale of the research..............................................................................................................1
OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS................................................2
Aim of the report..........................................................................................................................2
Objectives of the report................................................................................................................2
Research questions.......................................................................................................................2
Factors that affect to project........................................................................................................2
PROJECT MANAGEMENT PLAN ..............................................................................................3
Cost and time involved in project................................................................................................3
Scope of the research project.......................................................................................................4
Risk and resources involved in the project..................................................................................5
LITERATURE REVIEW ...............................................................................................................5
Concept of globalisation towards trade in multinational companies in international boundaries
for software sector business.........................................................................................................5
Factors that associated with globalisation to increase trade across the different areas of
international market.....................................................................................................................6
Interrelationship factors and globalisation activities to increase trade of Microsoft different
areas of the world.........................................................................................................................7
Recommendations ways to propose new areas for further development.....................................7
METHODOLOGY..........................................................................................................................8
Research design: .........................................................................................................................8
Research type: .............................................................................................................................9
Research philosophy ...................................................................................................................9
Research approach: .....................................................................................................................9
Sampling: ....................................................................................................................................9
Data collection ..........................................................................................................................10

Data analysis .............................................................................................................................10
Ethical considerations ...............................................................................................................10
DATA COLLECTION AND DATA ANALYSIS........................................................................11
CONCLUSION AND RECOMMENDATIONS..........................................................................19
Conclusion.................................................................................................................................19
Research reflection.....................................................................................................................20
Research limitations...................................................................................................................20
Future area of research...............................................................................................................20
REFERENCES..............................................................................................................................21

Executive summary
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Present study assists to find impact of globalisation on trade across the national
boundaries to develop goods and services in different areas of the world. The research study, it
can be stated that there are wide scope exists which ascertained to interrelate functions and
operations that increase positive advantages on the globalisation activities. For the studies which
need to explore the cause and effect type of relationship between different variables causal
design is used. It is more suitable for scientific studies rather than qualitative studies. This study
is of qualitative type and various themes are used to understand the functional and conceptual
aspects of study subject. This research involves use of interpretivism philosophy in which
qualitative methods are used to understand the social constructs which influences the behaviour
and observations. It can be appearing bias but in order to get more precise data it is one of the
effective approach. For this study 10 managers of Microsoft are chosen as study samples so that
they can provide in depth information in relation with the research subject.

Title: The impact of Multinational Technology firm in a Different Business
Environment : A Case study of Microsoft in UK.
INTRODUCTION
Background of the research
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Furthermore, it also assists to facilitate with transition to global market in easier
way within Microsoft. In the present study, globalisation focuses on increasing trade in different
boundaries of international market for software business (Kirithiga, Thiyagarajan and Naresh,
2019). As a result, it helps to conduct effectiveness in systematic manner in different areas of the
world. In addition to this, globalisation helps to developing countries that assists to deal with
increasing in economic growth, solve government issues and poverty problems in systematic
manner. In this consideration, trade barriers are also removed with concentrate on desired level
of effectiveness. There are several benefits implemented that helps to promote education, trade,
technology, investment, competition, etc. It increases employment, culture and organisation
structure which is assisting on focusing on the development organisational development.
Rationale of the research
In order to ensure that the goals and objectives are being accomplished within the
organisation, it needs to be stated that international trade is continuously being expanded with
development of the business in software sector operations. In this regard, present study assists to
find impact of globalisation on trade across the national boundaries to develop goods and
services in different areas of the world. Furthermore, this also helps to analysis trading activities
that assists to deal in different goods and services. In international boundaries, globalisation
helps to focus on economic growth which impact positive and develop more trade that resulting
into higher growth rates (Scrase, Rutten and Brown, 2015). Developing and exploiting in
domestic scarce resources assists to produce surplus so that different resources helps to
accomplish desired level outcomes.
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OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS
Aim of the report
“To examine the impact of Microsoft on the UK business environment - A Case Study on
Microsoft”
Objectives of the report
 To examine how Microsoft has impacted on the Technological industry in UK.
 To assess how Microsoft has contributed to the UK economy
 To interrelate factors and globalisation activities to increase trade of Microsoft across the
border for goods and services.
 To recommend ways and propose new areas for future research.
Research questions
 How has impacted Microsoft impacted on the UK business environment?
 What are the factors that associated with globalisation to increase trade across the
different areas of international market?
 How to interrelate factors and globalisation activities to increase trade of Microsoft
across the different areas of the world?
Factors that affect to project Cost: In the present study cost considered important role to set different activities.
Therefore, £500 needed in it. Time involve: To accomplish project goals, present study involve 4 weeks. Scope: Present study develop scope to increase effectiveness of globalisation to develop
more trade in different areas of the world. Risk: Technical and financial risks are generally involved in the present project that
involved to determine effective results.
 Resources: Physical and technical resources required to accomplish desired level of
outcomes in the present study.
PROJECT MANAGEMENT PLAN
Cost and time involved in project
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Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Research proposal 2 days Mon 3/18/19 Tue 3/19/19
Auto
Schedule
d
Aims and objectives 3 days Wed 3/20/19 Fri 3/22/19 1
Auto
Schedule
d
Literature review 4 days Mon 3/25/19 Thu 3/28/19 1,2
Auto
Schedule
d
Research methodologies 6 days Fri 3/29/19 Fri 4/5/19 2,3
Auto
Schedule
d
Data collection 20 days Mon 4/8/19 Fri 5/3/19 3,4
Auto
Schedule
d
Data analysis 4 days Mon 5/6/19 Thu 5/9/19 4,5
Auto
Schedule
d
Data interpretation 5 days Fri 5/10/19 Thu 5/16/19 5,6
Auto
Schedule
d
Finding and conclusion 3 days Fri 5/17/19 Tue 5/21/19 6,7
Auto
Schedule
d
Recommendations 7 days Wed 5/22/19 Thu 5/30/19 7,8
Auto
Schedule
d
Execute the plan 3 days Fri 5/31/19 Tue 6/4/19 8,9
Auto
Schedule
d
Submission 2 days Wed 6/5/19 Thu 6/6/19 9,10
Figure 1 Gantt chart
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Figure 2 Network planning
GANTT CHART
ACTIVITIES Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Selection of organisation
Choosing aim and objective of research
Developing work break down structure
Gantt chart
Selecting appropriate research
methodology
Formation of questionnaire
Data collection from sample population
and online research
Report writing
Reflection
Project submission for feedback
Final submission
MICROSOFT GANTT CHART
Activity Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
4

Formulating research aim and
objectives
Developing project management
plan
Interviewing Microsoft employees
for collecting data
Surveying broad customers of
Microsoft for qualitative data.
Scope of the research project
In order to focus on the present research study, it can be stated that there are wide scope
exists which ascertained to interrelate functions and operations that increase positive advantages
on the globalisation activities. In this consideration, it can be stated that globalisation increasing
several advantages to promote products and services in different areas of the world. Present
study provides a way which helps to increase resources that helps to implement globalisation in
positive consideration in Microsoft (Freer-Smith and Webber, 2017). As a result, it ascertained
with significant advantages in different areas of the world. Moreover, economic performances
can be successfully developed that helps to the business to increase international trade and share
in GDP of the country. It increases several opportunities that helps to attain wider range of
products and services.
Risk and resources involved in the project
In the present study, there are several risks involved that ascertained with globalisation
and impact on operations and functions. With this consideration, it can be stated that financial
and legal risk involved in the present study. This is because, in the present study positive
economic performances can be successfully expanded that ascertained with lower anticipated
profits and experience. Business risk is influenced by several factors which includes sales
volume, per unit price, competition, etc. (Horner, Schindler and Aoyama, 2018). Moreover, there
are different resources exists that helps to regulate several functions with globalisation that
highly influence to focus on goals and objectives.
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Furthermore, technical, physical etc. resources are required to attain desired level of
efficiency at workplace. On the basis of expansion in global areas, Microsoft has opportunity to
increase their performances level in positive manner. As a result, it helps to deal in innovative
functions with considering government regulations (Savona and Oldani, 2016). Moreover, there
are several aspects exists that helps to encountered daily lives of the general population during
performances.
LITERATURE REVIEW
Literature review considered important role in the research study which helps to signify
secondary data analysis to perform several functions and operations. With this consideration,
different themes help to conduct study with appropriate analysis and collect relevant information
as well.
Concept of globalisation towards trade in multinational companies in international boundaries
for software sector business
As per the views of Maiti and Kayal, (2017), globalisation is the process of interaction
and integration among people, companies and government in all over the world. In this
consideration, globalisation determine advance in transportation and communication technology.
In order to increase interaction within the market, there are several aspects develop successfully
such as ideas, culture, etc. In international market, globalisation helps to promote products and
services to increase trade with more profits and productivity. Positive relationship between
different enterprises successfully increases competition that helps to deal in global market easier.
On the other hand, Liu, Wang and Luther, (2018) stated that international trade also considered
interdependence between different countries that integrate stimulate growth with inter
connection. It represents proportion of different types of products and services which is generally
used for import and export among countries. Globalisation is resulting in a greater inter
connection among the world's market so that awareness and communication of several
customers. Profit opportunities and potential risks also easily reach in easier way that are
available in the particular nation.
According to the point of Dombrowski and Fochler, (2017), competitiveness can be
successfully measure in Microsoft with effect of increased competition. In this regard, it can be
stated that companies are broadening with their target areas which can be successfully expanded
6

from local areas to international market. As a result, goods and services will be successfully
develop facilitate several operations and functions. Furthermore, people can actively seek with
several operations that made into transition and outsourcing functions. On the other hand,
Rahman and Miah, (2017) argued that technology and efficiency in the international market
continuously expanded which is facilitating the trade taking place globally easily. Globalisation
helped in creating better systems that ascertained to integrate effective results. The innovation
which is technological in the trade of the globe tends to enable and environment which is more
effective.
Factors that associated with globalisation to increase trade across the different areas of
international market
As per the views of Scrase, Rutten and Brown, (2015), there are several factors exists that
are associated with globalisation. As per these considerations it is important to consider that,
technological changes in the different areas is one of the greatest elements that require to
increase in positive consideration that helps to focus on desired level of outcomes. In this
consideration, it can be stated that historical value of the particular environment helps in
making an desired reputation with innovative functions and operations. In addition to this, there
are different aspects in economies of scale that assists to focus on increasing desired level of
results at workplace. On the basis of selling needs of these industries, many emerging countries
have their own transnational corporation. As a result, it impacts on the functions and operations
that successfully expanded trade activities in different areas. On the other hand, Liu, Wang and
Luther, (2018) stated that economy also impact on the operations and functions so that
movement of goods and value addition also impact positively on the functions and operations.
The overall economies of a particular industry successfully develop in positive consideration that
is important factor in globalisation (McCusker and Gunaydin, 2015). In this regard, it can be
stated that determining movement of goods and services assists to produce positive future value
which ascertained with significant advantages in the country.
In addition to this, Freer-Smith and Webber, (2017) generated their views that resources
and markets are considering important role with natural resources such as minerals, coal, oil,
gases, human resource, water, etc. In international areas of the market, these elements also create
impact to deal with positive contribution in the trade of goods and services. It is important
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contribution towards the business development. As a result, it can be stated that Microsoft able to
increase positive advantages in systematic manner.
Interrelationship factors and globalisation activities to increase trade of Microsoft different areas
of the world
According to the views of Horner, Schindler and Aoyama, (2018), globalisation activities
increase successful trade and expansion of the business in different international areas. In this
consideration, across the international boundaries different factors are interrelated with the
increment in selling of goods and services which would be helpful to focus on goals and
objectives. Regional trade understanding or agreements determine more scope of the
globalisation in business. As a result, it increases significant advantages to attain overall goals
and objectives in the market. On the other hand, Kirithiga, Thiyagarajan and Naresh, (2019)
generated their views industrial organisation This is because, technological development helps to
increase areas of production, product mix and firms that helps to expand successful market in
several areas. On the basis of effectiveness, services hiring with procurement of subassemblies.
Global communication is one of the important considerations that helps to increase positive
advantages with economic development of the company.
Recommendations ways to propose new areas for further development
As per the views of Freer-Smith and Webber, (2017), it can be stated that social
globalisation determine sharing of ideas and information between different countries assists to
expand desired level of results at workplace. With the help of political globalisation, it can be
stated that cooperation among different nations set rules and regulations in positive aspects.
Furthermore, more regional organisations helped to increase degree of political globalisation. In
this consideration, it can be stated that sharing of ideas and information between different
countries helps to implement internet and social media. On the other hand, Liu, Wang and
Luther, (2018) argued that Microsoft should focus on social media activities that assists to
expand operations and functions in systematic manner. In this consideration, effectiveness also
develops which assists to focus on cultural flows. On the basis of different country norm and
regulations, positive effectiveness will be successfully developed that ascertained with
profitability and productivity.
According to the views of Scrase, Rutten and Brown, (2015), economic globalisation refers
as interconnectedness which develop successful expansion of trade and exchange of resources. In
8

this regard, national economy really operates in isolation that means national economies
influence each other to deal in international areas.
METHODOLOGY
Research methodologies are defined as the strategical approaches and methods so that
research studies can be accomplished in systematic manner. Well defined research
methodologies helped researchers to apply concepts and principles in a direction which can
facilitate the achievement of research objectives. In this study following research methods are
used.
Research design:
Research design describes the layout of the study through which study variables can be
analysed and evaluated. Research studies can use designs such as descriptive, exploratory design
and causal. Descriptive designs emphasis on conclusions instead of evaluating observations and
thus are mainly used in quantitative studies. For the studies which need to explore the cause and
effect type of relationship between different variables causal design is used. It is more suitable
for scientific studies rather than qualitative studies (Lewis, 2015). In this study exploratory
design is used so that various phenomenons and theories related to the research can be explained
and analysed. One of the advantage of using exploratory design in the study is that this type of
study design helps to unpin the areas which can influence the study outcomes and are important
from the study perspective.
Research type:
The research studies can be of qualitative or quantitative type. The qualitative studies are
based upon theories or non-statistical data. This type of studies emphasis on observations and
particular situations which are associated with the research (McCusker and Gunaydin, 2015).
Contrary to this type of research quantitative research studies are based upon numerical facts for
establishing the relation between different research aspects. This study is of qualitative type and
various themes are used to understand the functional and conceptual aspects of study subject.
Qualitative research is mainly expectorating method of research which has been used to achieve
or gain understanding of underlying opinion and reason and motivations.
9

Research philosophy
Research philosophies such as interpretivism, realism and positivism demonstrate and
includes the methods through which data can be obtained and analysed. The positivism
philosophy is based upon the knowledge gained from the natural phenomenons and events. Thus,
it is preferred for scientific and statistical studies (Saunders and et.al., 2015). This research
involves use of interpretivism philosophy in which qualitative methods are used to understand
the social constructs which influences the behaviour and observations. It helps to understand
various research aspects by critically analysing different perspectives of the issue.
Research approach:
A variety of research approaches such as inductive, deductive and abductive provides the
pathway for executing the study systematically. The deductive approach is primarily used for
quantitative studies so that on the basis of statistical conclusions and analysis results can be
analysed. However, in this study inductive approach in used in which suitable research is carried
out to make validate theories and assumptions on the basis of well known conclusions (Teherani
and et,al., 2015). The use of inductive approach in the study helps to evaluate generalise
concepts instead of specific theories which are limited to only a single organisation. Thus, by
using inductive approach study can be made more broad and exploratory.
Sampling:
The selection of large population for the research studies make process complex and time
consuming. Thus, for making the research simpler and manageable small size of population is
chosen for the study purpose. This process is known as sampling (Eriksson and Kovalainen,
2015). Sampling is classified as probability and non-probability sampling. In this study
probability purposive type of non-probability sampling is used. In this type of sampling approach
participants have unequal probability of getting selected for the study. Though it can be
appearing bias but in order to get more precise data it is one of the effective approach. For this
study 10 managers of Microsoft are chosen as study samples so that they can provide in depth
information in relation with the research subject.
Data collection
The collection of the reliable and accurate data is one of the elementary step to determine
the research findings. The data collection methods are of two types primary and secondary. The
10

primary data collection methods involves the evaluation of data from the fresh and real world
sources such as questionnaire, interviews and surveys. On the other hand secondary data sources
consist of using existing data resources or the related work of other researchers (Cleary, Horsfall
and Hayter, 2014). In this study both type of data collection methods are used. For the primary
data collection a questionnaire is used so that the real world situations can be analysed and
unbiased results can be obtained. The use of secondary data sources helps to critically evaluate
and support the findings with the previous studies so that their validity can be enhanced.
Data analysis
Data analysis techniques helps to interpret the collected data so that research findings can
be evaluated. Data analysis techniques depends upon the research type. For the qualitative
studies thematic analysis can be used so that interpretation of different themes can help to
develop necessary theories (Quinlan and et.al., 2019). Contrary to this in quantitative type of
research statistical tools are used in which statistical measurements such as mean, standard
deviations and mode are used to understand the relation pattern between research variables. In
this study qualitative data is used so themes are developed which helps to easily understand the
various aspects of study variables.
Ethical considerations
For enhancing the reliability and validity of the research ethical aspects must also be
considered in the study. The researcher must inform the scope and details of the study to
participants so that they can freely provide their consent for the study. In order to obtain validate
and reliable study results the consent of the study participants is important. However, the
samples must be given authority to quit the study at instant of time. It is the responsibility of the
researcher to assure that study participants are not harmed during the study and they must be
allowed to withdraw from the study (Simonsohn, Nelson and Simmons, 2017). During the entire
course of research the dignity and privacy of the individuals must be respected. It must be
assured that participants are comfortable and their confidentiality is maintained.
DATA COLLECTION AND DATA ANALYSIS
Data collection and analysis techniques will be effective and adequate in relation with
making adequate operational analysis. However, this technique swill be effective in relation with
detailing the outcomes as per precise operational outcomes. In the present research project where
11

researchers have considered qualitative technique for analysing the research outcomes on which
they have make a questionnaire analysis as per the primary research technique. Moreover, there
on which 10 managers from Microsoft have been asked various questions which is based on
analysing their impacts on the operational motives and goals relevant with the operational
process. Moreover, choosing the primary research analysis have been defining the adequate
analysis over the issues which are being faced by the managers at Microsoft due to cross border
operations.
Questionnaires
Question 1: How effective the globalisation of a software sector?
A. Increases profitability
B. Increases productivity
C. Develop large number of clients.
Question 2: What is the main impact of developing business on the large segmentation?
A. Brand creates its identity in market
B. There are large number of international investors
C. There can be effective financial health
Question 3: Does globalisation of Microsoft impacts on positively as per creating competitive
position in market?
A. Yes
B. No
Question 4: What are the factors which mainly affects the operational practices of Microsoft as
per operating the business activities' ion global segmentation?
A. Higher operating costs
B. Problems in collecting effective amount of raw material
C. Diversification of people, culture and tradition
Question 5: Do you feel that operating the business activities on the global segmentation will be
beneficial for effective investments?
A. Yes
B. No
Question 6: What are the non-financial challenges which have been faced by Microsoft while
operating in UK?
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A. Political influences
B. Deregulation
C. Social and economic obstacles
Question 7 What are the international operational impacts growth of Microsoft?
A. International trade
B. International investment
C. International financial flows
Question 8 Does Microsoft contributes to UK economy and its growth?
A. Agree
B. Strongly agree
C. Disagree
D. Neutral
Theme 1: Effective profitability of software sector business due to globalisation
Question 1: How effective the globalisation of a software sector?
Answers Participants Percentage
A. Increases profitability 4 40%
B. Increases productivity 3 30%
C. Develop large number of clients. 3 30%
Total 10 100%
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Interpretation: On the basis of above presented graphical presentation which have
reflected the opinion of managers at Microsoft. It has been asked that the factors which mainly
benefits the business due to its global operations. Thus, on which majority of managers have
presented their opinion as they face increased profitability due to the globalised operations of the
business. Thu, on which it can be said that there have been effective revenue generation to the
business operates on the global level because they serve large number of consumers.
Theme 2: Generating large number of investors is the main advantages for developing the
business on large segmentation
Question 2: What is the main impact of developing business on the large
segmentation?
Answers Participants Percentage
A. Brand creates its identity in market 3 30%
B. There are large number of international
investors 5 50%
C. There can be effective financial health 2 20%
Total 10 100%
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Interpretation: as per the above theme on which it can be said that, managers of
Microsoft believes the advantage of operating the business globally is effective in investment
generations. Therefore, there will be large number of international investors in the business. It
will reflect positively on improving the financial health of business.
Theme 3: Yes, globalisation of Microsoft impacts positively on creating competitive
position.
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Interpretation: By considering the above theme on which managers have reacted
positively as the globalisation of software business will be effective in creating the competitive
position the global market. Thus, ion accordance with such operational activities where such
ascertainment will be effective in creating the unique and competitive identity in the market.
Theme 4: Diversification of people, culture and tradition are the main factors which affects
operational practices of Microsoft as per operating business activities on global
segmentation
Question 4: What are the factors which mainly affects the operational
practices of Microsoft as per operating the business activities on global
segmentation?
Answers Participants Percentage
A. Higher operating costs 3 30%
B. Problems in collecting effective amount of
raw material 2 20%
C. Diversification of people, culture and
tradition 5 50%
Total 10 100%
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Interpretation: In relation with the presented theme on which it can be said that there are
several factors which mainly affects the operational practices of Microsoft as per operating the
business activities on the global segmentation. However, majority of professionals believes that
the diversity in culture, tradition and people affects the operational practices. Therefore, on
which training and development will consume much time for monitoring and operating the
business activities.
Theme 5: Yes, operating the business activities on global segmentation is beneficial for
effective investments.
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Interpretation: To analyse the opinion of managers in Microsoft on which they have
presented their views regarding the benefit business have in investment due to its global
operations. Thus, in accordance with such aspects on which it can be said that there will be
requirement of higher investment made by the firm on the other side, there will be profits in
retaining the better amount of gains through international investors.
Theme 6: Deregulation, is the main non-financial challenges which have been faced by
Microsoft while operating activities in UK.
Question 6: What are the non-financial challenges which have been faced
by Microsoft while operating in UK?
Answers Participants Percentage
A. Political influences 3 30%
B. Deregulation 4 40%
C. Social and economic obstacles 3 30%
Total 10 100%
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Interpretation: As per the above listed theme on which it can be said that there have
impact of non-financial factor in the operational practices. Thus, deregulation is the main
obstacle which affects the business in terms of making operating efforts. The changes in laws,
regulations as well as operational tactics by government will affect the business growth.
Theme 7: International trade is the main operational influences in the growth of Microsoft
Question 7 What are the international operational impacts growth of
Microsoft?
Answers Participants Percentage
A. International trade 6 60%
B. International investment 2 20%
C. International financial flows 2 20%
Total 10 100%
Interpretation: As per the above theme on which it can be said that, there have been
impacts of international trade practices on the operational growth business. The managers
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believe that, trading internationally increases operational costs, investment requirement as well
as affects the governance of operations.
Theme 8: Contribution of Microsoft in growth of UK economy
Question 7 Does Microsoft contributes to UK economy and its growth?
Answers Participants Percentage
A. Agree 2 20.00%
B. Strongly agree 6 60.00%
C. Disagree 1 10.00%
D. Neutral 1 10.00%
Total 10 100%
Interpretation:
It can be interpreted from the above results that majority of participants, around 60%
strongly agreed that Microsoft has significant contribution in economy of UK. However there
were only 10% participants who were neutral and who stated that contribution of organisation is
similar to any other organisation so they neither disagree or completely agree with the question.
There was only 1 participant who showed disagreement towards economic contribution of the
organisation.
Conclusion:
On the basis of above collected data set on which 10 professionals at Microsoft have been
addressed and opinion has been collected through them for analysing the impact of globalisation
over the business growth. However, in relation with the presented outcomes on which there have
been ascertainment of results that globalisation of firm have positive impact as it improves the
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consumer base, revenue generation, area for operations as well as effective economic
development.
CONCLUSION AND RECOMMENDATIONS
Recommendations
On the basis of above research project on which making the adequate ascertainment of
operational analysis over the globalisation impacts the operational growth of software industry.
Thus, there have been various factors that have been determined which affected the operational
approaches of the software industry operating on the global segmentation. On the basis of such
factors there have been several suggestions which have been awarded to the professionals of
Microsoft by the researcher in relation with making the drastic increment in the operational
activities.
 There must be effective promotional activities which would enable the business in terms of
creating the unique market identity.
 Improving the product line as per the consumer requirement and satisfaction which would
reflect in better revenue generation.
 Analysing the domestic and region consumer preferences will be adequate for the business
in relation with making the effective analysis over the gains form the operations.
 As per research findings on which it can be said that, there are several operational aspects
which are required to be improved such as marketing of products and services as well as
effective development of business strategies to cop-up with challenges.
Conclusion
On the basis of above research project on which it can be said that there have been
influences of various factors on the operations of Microsoft as per functioning globally. It
includes diversity, changes in governmental laws and regulation from place to place operations.
On the other side, it can be said that the aim of project is for analysing the impact of global
trading operations in software business on which all the objectives have been achieved by
researchers. Thus, it has been determined that there have been impacts of several factors
positively on the business such as there will be large number of international investors to the
business operations which in turn will be valuable and effective in retaining the adequate
success.
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Research reflection
As per analysing the impacts of globalisation on the cross-border trade practices which I
have learnt various things that, there will be adequate operations which in turn was effective in
drafting the validate analysis over the issue. From this research project there have been various
benefits which have I learnt that operating business on global segmentation have been effective
in retaining the adequate gains.
Research limitations
As per performing this research operations on which there have been various barriers and
obstacles which were incurred due to inappropriate operational management in the entire
process. Issues which are relevant with the inappropriate time management, resources available
for study and determination of effective sources to be studied and analysed. If the research has
proper time and resources to be examined than it would be effective in bringing the better
outcomes through this research. There has been requirement of enough time and resources which
would have impact of representing the more accurate and correct reasons for the research issues.
Future area of research
On the basis of used techniques and methodologies for performing the research study in the
corrective manner on which it can be said that, there can be use of different alternative method
that would be effective in bringing corrective outcomes. Research will use quantitative analysis
techniques in the upcoming research study. There can be use of SPSS analysis which would be
accurate and reliable in terms of amending the outcomes and making a validate analysis over the
outcomes.
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