Strategic Management of Park Towers Supermarket

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- STRATEGIC POSITIONING.....................................................................................................3
A- Organization overview............................................................................................................3
B- External environment analysis................................................................................................3
C- Internal environmental analysis..............................................................................................4
D- Strategic advantages...............................................................................................................6
2- EVALUATE STRATEGIC EXECUTION.................................................................................7
Critically examine whether the organizational culture, leadership and performance of
supermarket more effective in achieving its tactic......................................................................7
3- STRATEGIC IMPROVEMENT...............................................................................................11
How can internal change improve the strategic advantages......................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic management is defined as procedure of setting aims, processes and objectives for
purpose of making a company more productive and competitive in the world of business. The current
assignment will be based on Park Towers, which falls under the category of top 10 supermarkets in the
Malta. The study will explain internal & external environment analysis regarding chose supermarket. It
will also define alignment of leadership, organizational culture and performance with strategic
advantages. Furthermore, lastly the report will justify strategic improvement related to specific area that
help company to grow and gain success, while operating in retail sector.
TASK
1- STRATEGIC POSITIONING
A- Organization overview
Park Towers supermarket is listed in category leading supermarket in the Malta, because it has
provided quality and better quantity of products to customers (7 Of Malta’s Favourite Supermarkets,
2021). In order to enhance the satisfaction level of customers, it has taken varied initiatives. For example,
supermarket and its management has taken strategic action to retain consumers in term of developing plan
to offer discounts. They take action to make a discount outlet where individual person may purchase
many things according to their needs and requirements whether it is food item or other grocery products.
B- External environment analysis.
PESTLE Analysis-
Political factor-
Political factors such as political stability, trade policy, tax rate and more are included in category
of external forces that may put direct impact on a company. In case of Park Towers, political stability in
Malta may provide great chance to grow venture in term of business expansion.
Economic factor-
Economic growth may also affect firm in positive manner in form of providing opportunity to
retain potential shoppers and increase profitability after selling quality products with better quality
(PESTLE Analysis, 2021). It may affect supermarket positively and allow to become a top brand in the
retail sector.
Social factor-
Change related to any social factor whether it is market trends or consumer lifestyle, put direct
impact on the way a firm is managing and running their business. In case of chosen supermarket,
customers trends may put positive impact as it may drive the attention of firm toward adding more vegan
items into the list of products that they may have.

Technology factor-
Technology advancement may provide organization opportunity to generate excellent brand
awareness across national boundaries, which is quite essential and beneficial for marketer to do it.
Legal factor-
Employment law, business policies and customers privacy regulations may also provide firm
chance to grow productively in term of following regulatory framework that help to sustain in new as well
as existing market forever.
Environmental factor-
It is one of those external chances that Park Towers may grab in way to become a sustainable
supermarket in the industry. For example, it may take approach to follow the concept and conduct CSR
practices.
C- Internal environmental analysis
Value chain analysis-
Primary activities-
Inbound logistics -
Park Towers may use its resource and ability in appropriate way, in term of building strong
workforce in the workplace among which each candidate conducts effective and useful actions. They may
take approaches to achieve strategic aims and objectives of supermarket that is essential.
Operations-
It may take action to utilize the best and most effective inventory system as well as approaches,
which boost operational effectiveness and productivity of supermarket that in return increase sales and
manage inbound operations appropriately (WHAT IS A VALUE CHAIN ANALYSIS, 2020). It may
contribute to manage inventory function in effective manner.